3 Things I'm Struggling With (for THIS Podcast!)

[00:00:00] [SPEAKER_00]: Hello, hello everyone and welcome to another 3 Things in Podcasting

[00:00:07] [SPEAKER_00]: And today's 3 Things is a little bit different as I record this

[00:00:11] [SPEAKER_00]: And in fact as I release it, I am getting ready to go to podcas movement

[00:00:16] [SPEAKER_00]: Now a couple of weeks ago I did put out an episode 3 Things

[00:00:21] [SPEAKER_00]: To do a podcas movement, I forget exactly what I called it, you know

[00:00:26] [SPEAKER_00]: It was like 3 Things to make the most out of podcas movement, maybe something like that

[00:00:31] [SPEAKER_00]: 3 Things You Get The Most Out of Podcas Movement right then in that episode

[00:00:35] [SPEAKER_00]: I talked about finding podcasters to collaborate with finding brands or companies and or companies to partner with

[00:00:43] [SPEAKER_00]: And finding one way to improve your podcasst

[00:00:47] [SPEAKER_00]: And that last thing is what's on my mind today

[00:00:52] [SPEAKER_00]: So I'm going to talk about 3 Things Im Thinking About To Improve This Podcast

[00:01:00] [SPEAKER_00]: So again, it's a little bit different but now that I've kind of resurrected the show

[00:01:05] [SPEAKER_00]: I've been doing it weekly or or twice a week since May

[00:01:12] [SPEAKER_00]: And it's been a little bit of a hodge podge of episodes. It's been

[00:01:17] [SPEAKER_00]: Me Reading Blog posts that I've written for the site

[00:01:21] [SPEAKER_00]: It's been this

[00:01:24] [SPEAKER_00]: segment or

[00:01:26] [SPEAKER_00]: This series that I'm doing on three things in pod casting and it's been coaching calls and so

[00:01:34] [SPEAKER_00]: I have more or less broken the cardinal rule that I tell every single one of my clients

[00:01:41] [SPEAKER_00]: Which is to define a mission statement. I thought I had one

[00:01:46] [SPEAKER_00]: Because I have the site podcastworkflows.com

[00:01:50] [SPEAKER_00]: So here are the three things I'm thinking about to improve this podcast number one is

[00:01:59] [SPEAKER_00]: redefine the mission statement

[00:02:02] [SPEAKER_00]: Number two is consider resurrecting some old topics and I'll talk about

[00:02:09] [SPEAKER_00]: What what I mean by that in a minute and number three is get my YouTube channel

[00:02:16] [SPEAKER_00]: Together just like get it together so

[00:02:20] [SPEAKER_00]: Let's start with number one a new mission statement

[00:02:24] [SPEAKER_00]: This is like I like I just said this is something that I

[00:02:29] [SPEAKER_00]: Thought I had because

[00:02:32] [SPEAKER_00]: I have podcast workflows

[00:02:35] [SPEAKER_00]: .com right and I write their regularly right except

[00:02:41] [SPEAKER_00]: If you actually go back and listen

[00:02:45] [SPEAKER_00]: to the

[00:02:46] [SPEAKER_00]: episodes of this show the intro has always been super weird

[00:02:51] [SPEAKER_00]: Because I'm trying to read the description

[00:02:54] [SPEAKER_00]: In the sidebar and I never think to do it and it's not pre-recorded

[00:02:58] [SPEAKER_00]: And I think it's just like a function of well, I have this written content and so I guess I should have some audio content too

[00:03:05] [SPEAKER_00]: So the description on the website is podcastworkflows provides insights

[00:03:09] [SPEAKER_00]: On how to improve your podcast system and workflows

[00:03:12] [SPEAKER_00]: Allowing you to create and grow a high quality podcast by showing you how to best spend your limited time

[00:03:19] [SPEAKER_00]: That's a pretty good description

[00:03:21] [SPEAKER_00]: It's not a great podcast intro right if I were to do the podcast intro

[00:03:26] [SPEAKER_00]: It would probably be something like hey everybody welcome

[00:03:30] [SPEAKER_00]: To podcast workflows a podcast that provides

[00:03:35] [SPEAKER_00]: Insights into how to improve your podcast systems and workflows

[00:03:39] [SPEAKER_00]: By following this advice you'll be able to create and grow a high quality podcast

[00:03:45] [SPEAKER_00]: I'm your host Joe Casabona and I'm going to show you how to best spend your limited time

[00:03:52] [SPEAKER_00]: Right just a few small tweaks there

[00:03:55] [SPEAKER_00]: And it's a good podcast intro so I was jotting down some notes this morning

[00:04:03] [SPEAKER_00]: And I think my mission sent my mint like the pieces of the mission statement are there and if you're on familiar

[00:04:09] [SPEAKER_00]: I should say that the mission statement should answer three questions

[00:04:16] [SPEAKER_00]: Who does my podcast help?

[00:04:21] [SPEAKER_00]: What problem do those people have and how do I help them solve that problem?

[00:04:28] [SPEAKER_00]: So my podcast helps solo per newer podcasters solve the problem of spending too much time on their podcast

[00:04:36] [SPEAKER_00]: By giving them process improvements and tools to save 12 plus hours per week

[00:04:43] [SPEAKER_00]: Is a pretty good mission statement and even if I

[00:04:48] [SPEAKER_00]: You know maybe tangentially thought about that

[00:04:51] [SPEAKER_00]: If we look at the episodes I'm not really doing a great job of

[00:04:58] [SPEAKER_00]: Delivering that in the episodes okay speeding up content creation. That's a coaching call right another life

[00:05:05] [SPEAKER_00]: I had two live coaching calls in a row very grateful for that

[00:05:08] [SPEAKER_00]: How I perhaps nine nine pieces of content in four hours okay?

[00:05:12] [SPEAKER_00]: What are show notes and do you need them maybe

[00:05:16] [SPEAKER_00]: Probably not

[00:05:18] [SPEAKER_00]: And then like these three things in podcasting right have really been

[00:05:23] [SPEAKER_00]: News related and

[00:05:25] [SPEAKER_00]: That completely gets away from the mission of this show and and the website

[00:05:30] [SPEAKER_00]: Because there are lots of other like what I was just doing is highlighting things from pod news right

[00:05:36] [SPEAKER_00]: Maybe some other news right if you know

[00:05:39] [SPEAKER_00]: I'm an evangelist for our ss.com and if they release a cool new feature

[00:05:45] [SPEAKER_00]: You know I'll cover that but

[00:05:48] [SPEAKER_00]: Or like you know something other like other hosts do but I am most deeply connected to our ss.com

[00:05:55] [SPEAKER_00]: But this is not a new site and so

[00:05:58] [SPEAKER_00]: I did I did write some notes about that too about like what three things in podcasting should be

[00:06:04] [SPEAKER_00]: And I landed on if I want to have a news aspect

[00:06:08] [SPEAKER_00]: then it should be

[00:06:12] [SPEAKER_00]: Like three things you can do to improve your process of based on recent news right and so

[00:06:19] [SPEAKER_00]: What's up with YouTube and podcasting three things because YouTube was in the news a lot and I wanted to

[00:06:24] [SPEAKER_00]: kind of talk about that so

[00:06:28] [SPEAKER_00]: That's

[00:06:28] [SPEAKER_00]: Number one right get my mission statement

[00:06:32] [SPEAKER_00]: right

[00:06:35] [SPEAKER_00]: And I'll I guess I'll say like the other part of this right the other

[00:06:40] [SPEAKER_00]: Reason and thinking about this is because I recently hired

[00:06:46] [SPEAKER_00]: My I'll say friend and fellow creator holly our net

[00:06:51] [SPEAKER_00]: To help me with a rebe like not even a re-brand

[00:06:55] [SPEAKER_00]: I can't even say re-brand it is my branding my branding has been all over the place

[00:07:02] [SPEAKER_00]: There's my personal website cast a bone at that org there was podcast lift off before that there was creator courses

[00:07:08] [SPEAKER_00]: There's podcast workflows. There's podcast navigator and so I am a

[00:07:17] [SPEAKER_00]: little bit like the drowning a little bit in the disjointed ideas

[00:07:22] [SPEAKER_00]: Of the stuff I'm working on if that makes sense and so holly is going to help me

[00:07:31] [SPEAKER_00]: solidify and combine all of that so that I'll have really clear

[00:07:37] [SPEAKER_00]: branding and messaging

[00:07:39] [SPEAKER_00]: And I think that this was really you know it's like

[00:07:43] [SPEAKER_00]: You know you can say like brands waste or companies like waste money like spending

[00:07:48] [SPEAKER_00]: Thousands or millions of dollars on like tweaking their logo

[00:07:53] [SPEAKER_00]: I feel like this was extremely important for me

[00:07:57] [SPEAKER_00]: Because I was all over the place because I didn't have a unified message and I needed to bring in somebody from the outside

[00:08:05] [SPEAKER_00]: to

[00:08:06] [SPEAKER_00]: Take the jumbled mess inside my brain and turn it into something cohesive

[00:08:11] [SPEAKER_00]: So I'm really excited about that and as a result

[00:08:16] [SPEAKER_00]: I will have a more unified message for all of this stuff right? I

[00:08:21] [SPEAKER_00]: want to help people especially podcasters as much as possible

[00:08:27] [SPEAKER_00]: And if I have a

[00:08:30] [SPEAKER_00]: Unified and clear message so people know exactly who I'm talking to and exactly how I can help them

[00:08:36] [SPEAKER_00]: Then I will be able to help more people and so

[00:08:40] [SPEAKER_00]: Part of it is that right this show has had

[00:08:44] [SPEAKER_00]: three names

[00:08:46] [SPEAKER_00]: Over the last

[00:08:47] [SPEAKER_00]: Four years

[00:08:49] [SPEAKER_00]: It was originally the make money podcasting

[00:08:54] [SPEAKER_00]: And then it was the profitable podcaster and now it's podcasters were closed and you can see like

[00:08:59] [SPEAKER_00]: All right make money podcasting was like my original mission but then I thought like figured everybody else was doing like a lot of people are doing that

[00:09:04] [SPEAKER_00]: And it just wasn't a different unit for me

[00:09:06] [SPEAKER_00]: The profitable podcaster was like a midpoint right it's like oh

[00:09:11] [SPEAKER_00]: I'll teach you how to make money and also save time and so you'll be profitable win-kwinged lunch

[00:09:17] [SPEAKER_00]: And then podcasters were closest by far the best name

[00:09:20] [SPEAKER_00]: I loved the podcast lift off branding

[00:09:24] [SPEAKER_00]: But every time I talked to like I went to conferences or whatever

[00:09:28] [SPEAKER_00]: He'll be like oh podcasks lift off you help people launch their podcasts and I'm like no kind of no

[00:09:34] [SPEAKER_00]: So

[00:09:36] [SPEAKER_00]: I'm anyway, I'm very excited about the direction of

[00:09:40] [SPEAKER_00]: Of my brand

[00:09:42] [SPEAKER_00]: I'm really excited to see what Holly comes up with shout out to Holly. I know that she's great

[00:09:46] [SPEAKER_00]: And so even like I told a bunch of people like my mastermind that I was hiring her and

[00:09:53] [SPEAKER_00]: And they were like oh man, I'm jealous

[00:09:55] [SPEAKER_00]: So I know I know I mean the right decision. I'm really excited

[00:09:59] [SPEAKER_00]: Okay, so that was number one

[00:10:02] [SPEAKER_00]: I'm thinking about a new mission statement. It's probably it's gonna be some version of one. I just read you

[00:10:07] [SPEAKER_00]: My podcast helps solo-preneur podcasters solve the problem of spending too much time on their podcast by giving them

[00:10:15] [SPEAKER_00]: Process improvements and tools to save 12 plus hours per week

[00:10:20] [SPEAKER_00]: The second thing number two. I'm thinking about is

[00:10:24] [SPEAKER_00]: Should I resurrect

[00:10:26] [SPEAKER_00]: Old episodes into a series and here's what I mean by that I have

[00:10:33] [SPEAKER_00]: Apparently a 127 episodes of this podcast

[00:10:38] [SPEAKER_00]: Which makes I'm gonna go back

[00:10:41] [SPEAKER_00]: Gosh something that like drives me crazy with transistor

[00:10:45] [SPEAKER_00]: This is another big part of the problem is that because it's like changed things so much

[00:10:53] [SPEAKER_00]: I

[00:10:54] [SPEAKER_00]: Don't have like a good website for it. It should be part of podcas work flows and I just haven't built that part out yet

[00:11:00] [SPEAKER_00]: So I'm just relying on the transistor website which

[00:11:05] [SPEAKER_00]: leaves a lot to be desired so if we go back to

[00:11:10] [SPEAKER_00]: Early 2022 when this show first launched so it's really keen three names over two years

[00:11:20] [SPEAKER_00]: If we go back to early 2022

[00:11:24] [SPEAKER_00]: This show was mostly about

[00:11:27] [SPEAKER_00]: Just like general podcasting finding your podcast focus you need a clear call to action

[00:11:32] [SPEAKER_00]: How to be a consistent podcasters close

[00:11:35] [SPEAKER_00]: And at five episodes before I talked about season two so like this was very I was I was struggling to find

[00:11:43] [SPEAKER_00]: A voice and a good

[00:11:46] [SPEAKER_00]: Mission for this podcast and so as a result like the lens through which I presented a lot of this content

[00:11:57] [SPEAKER_00]: Was I don't know not great

[00:12:00] [SPEAKER_00]: It wasn't very clear like why you should start a mini podcast is is a good one. It's something I've been talking about a lot lately

[00:12:08] [SPEAKER_00]: and lately I've been talking about it from the lens of

[00:12:12] [SPEAKER_00]: Hey, interview shows take a lot of time

[00:12:15] [SPEAKER_00]: A solo show is a lot easier

[00:12:20] [SPEAKER_00]: But I didn't talk about it that way when I first released that episode back two years ago almost to the day

[00:12:27] [SPEAKER_00]: I talked about how it could help you make money

[00:12:31] [SPEAKER_00]: Kind of about the wrong way to make money podcasting but like there's there's some really good stuff in here

[00:12:37] [SPEAKER_00]: Like like

[00:12:39] [SPEAKER_00]: What does dynamic add insertion right like

[00:12:42] [SPEAKER_00]: There's obviously the money argument for that, but there's also a process argument for that

[00:12:46] [SPEAKER_00]: And so I'm thinking about

[00:12:49] [SPEAKER_00]: You know in a sense remastering

[00:12:52] [SPEAKER_00]: re-shooting some of these episodes

[00:12:56] [SPEAKER_00]: in

[00:12:56] [SPEAKER_00]: In a little bit of a content refresh

[00:13:00] [SPEAKER_00]: so that I can

[00:13:03] [SPEAKER_00]: Talk about these today, but through the lens of

[00:13:07] [SPEAKER_00]: podcast process about saving time

[00:13:11] [SPEAKER_00]: That's the real goal of this show and end of my business now

[00:13:17] [SPEAKER_00]: So the reason I'm hesitant about it

[00:13:20] [SPEAKER_00]: I have like do I need to do this perhaps I should review the content first

[00:13:26] [SPEAKER_00]: The reason I'm hesitant about this is because

[00:13:30] [SPEAKER_00]: A lot of it is like had a launcher podcast or what you should think about when you're launching your podcast right and so

[00:13:37] [SPEAKER_00]: I want to be very cognizant of my mission statement moving forward

[00:13:41] [SPEAKER_00]: Right, we're at the end of the summer. I've I've had some fun like finding my way

[00:13:47] [SPEAKER_00]: With this podcast it's like very like build in publicy

[00:13:53] [SPEAKER_00]: I think the coaching I mean if I look at

[00:13:58] [SPEAKER_00]: You know if I look at the analytics

[00:14:00] [SPEAKER_00]: I don't have a lot of download like my other show has way more downloads per episode

[00:14:08] [SPEAKER_00]: And just in general, but if I look at the path let's do the past 90 days

[00:14:13] [SPEAKER_00]: Since that's what I've been like

[00:14:17] [SPEAKER_00]: Active in a renewed sense

[00:14:20] [SPEAKER_00]: You know there's I'm not getting a lot of downloads 68 63

[00:14:27] [SPEAKER_00]: The coaching calls are popular

[00:14:30] [SPEAKER_00]: Three things and like the first I think this was the first three things in podcasting

[00:14:35] [SPEAKER_00]: Because I was new and I promoted it a lot more

[00:14:37] [SPEAKER_00]: um

[00:14:39] [SPEAKER_00]: How I perhaps nine pieces of content in four and a half hours has

[00:14:44] [SPEAKER_00]: 61 downloads and came out two weeks ago

[00:14:48] [SPEAKER_00]: Which is

[00:14:49] [SPEAKER_00]: Almost as much as everything above it in

[00:14:54] [SPEAKER_00]: Like a third or a fourth of the time so

[00:14:57] [SPEAKER_00]: You know, I think I'm on this something there

[00:15:01] [SPEAKER_00]: It has more downloads in two weeks than the rest of them having in a month or two

[00:15:05] [SPEAKER_00]: Seven deadly sins that is also like in the top five

[00:15:10] [SPEAKER_00]: So so that's good right what's up with YouTube and podcasting

[00:15:15] [SPEAKER_00]: Top five and then a coaching call on the first three things is number one if we look at the past 90 days

[00:15:21] [SPEAKER_00]: If I look at the past can well what's the last year look like

[00:15:29] [SPEAKER_00]: Kenj oh course and that's this is over year old can generative

[00:15:33] [SPEAKER_00]: AI help us be better podcasters that's certainly what the two AI episodes are the top ones obviously

[00:15:40] [SPEAKER_00]: And that's another thing that I could update right because now I'm looking at it just not through like clickbait like news

[00:15:48] [SPEAKER_00]: Newsjacking that's what it's called

[00:15:49] [SPEAKER_00]: But through like actual helpful processes so

[00:15:54] [SPEAKER_00]: That's number two that's what I'm thinking about

[00:15:56] [SPEAKER_00]: um and

[00:15:59] [SPEAKER_00]: Number three is getting my YouTube channel in order right so

[00:16:03] [SPEAKER_00]: I mean a little bit of a pickle. I put myself in a little bit of a pickle with my YouTube channel and here's why

[00:16:11] [SPEAKER_00]: I started my YouTube channel over 10 years ago

[00:16:15] [SPEAKER_00]: Yeah, oh definitely over 10 years ago and

[00:16:19] [SPEAKER_00]: Back then I was doing WordPress tutorials and so for basically the first

[00:16:26] [SPEAKER_00]: Seven years maybe yeah probably seven years of the channel. I was basically only doing WordPress and web development stuff

[00:16:33] [SPEAKER_00]: But that channel is monetized it's got a lot of videos on there. I have a ton of subscribers on there

[00:16:42] [SPEAKER_00]: And so

[00:16:44] [SPEAKER_00]: When I started doing podcasting, I thought I would just start another channel

[00:16:50] [SPEAKER_00]: Accept I didn't want to do anything on that new channel because my other one was monetized and so I decided

[00:16:59] [SPEAKER_00]: late last year

[00:17:01] [SPEAKER_00]: Maybe early this year probably late last year

[00:17:04] [SPEAKER_00]: That I would just put everything on my main channel, right? So if we look at the

[00:17:11] [SPEAKER_00]: If we look at my YouTube channels, I have the joke-assabona channel

[00:17:16] [SPEAKER_00]: Right going back to personal brand. This is another thing that Holly is gonna help me with right if she decides yeah everything should be your personal brand

[00:17:23] [SPEAKER_00]: It's gonna make a lot of my decisions easier

[00:17:26] [SPEAKER_00]: Right, it'll be like joke-assabona personal brand and then various projects

[00:17:31] [SPEAKER_00]: Right

[00:17:33] [SPEAKER_00]: So there's the joke-assabona channel which was WordPress for a very long time and is now

[00:17:38] [SPEAKER_00]: Almost exclusively podcasting

[00:17:41] [SPEAKER_00]: Sponsored videos will also go over there because there's a much bigger viewership over there

[00:17:46] [SPEAKER_00]: And then there is podcast workflows which was the podcast channel I was gonna start when I was trying to have it both ways like do WordPress and

[00:17:57] Podcasting

[00:17:57] [SPEAKER_00]: And now that is basically just a place for the audio only version of this podcast

[00:18:05] [SPEAKER_00]: legit like when I record videos they go on the joke-assabona channel

[00:18:10] [SPEAKER_00]: Doesn't make any sense right and now's out the streamline solo per newer podcast

[00:18:15] [SPEAKER_00]: YouTube channel that's a tone thing. That's fine

[00:18:19] [SPEAKER_00]: Something I need to think about something now probably talk to people at

[00:18:24] [SPEAKER_00]: podcast movement about

[00:18:27] [SPEAKER_00]: is

[00:18:28] [SPEAKER_00]: Combining the joke-assabona channel and the podcasts workflows channel all under the joke-assabona channel because

[00:18:37] [SPEAKER_00]: It makes no sense

[00:18:40] [SPEAKER_00]: That I am releasing a video version of this podcast not

[00:18:46] [SPEAKER_00]: on the

[00:18:48] [SPEAKER_00]: Podcast workflows YouTube channel and

[00:18:54] [SPEAKER_00]: Again, it's for all of the reasons like that channel is monetized. I have more viewers over there

[00:19:00] [SPEAKER_00]: I do my live streams there when I stream the coaching calls they happen over there

[00:19:07] [SPEAKER_00]: And so what I need to do and what I want to not get ding-dong, which is like why I want to talk to people at podcast me like YouTube will be there

[00:19:17] is

[00:19:18] [SPEAKER_00]: I want to move the podcast workflows podcast to a podcast playlist under the joke-assabona channel

[00:19:27] [SPEAKER_00]: That way when I record videos I can put them there

[00:19:32] [SPEAKER_00]: When I do the live streams I can put them there if I want to

[00:19:36] [SPEAKER_00]: And

[00:19:37] [SPEAKER_00]: Everything will just be under that channel and it'll signal even more to YouTube that

[00:19:45] [SPEAKER_00]: I talk about podcasting now

[00:19:49] [SPEAKER_00]: So this is

[00:19:51] [SPEAKER_00]: You know

[00:19:54] [SPEAKER_00]: I think the conventional wisdom

[00:19:57] [SPEAKER_00]: would say

[00:19:58] [SPEAKER_00]: Just abandoned the joke-assabona channel start a new joke-assabona channel

[00:20:04] [SPEAKER_00]: But I don't want to do that and so I'm doing things as usual the hard way

[00:20:11] [SPEAKER_00]: But I think it's I think it's going to work out in the long run, right? I believe that I can train YouTube

[00:20:19] [SPEAKER_00]: To understand that hey start recommending my YouTube videos

[00:20:23] [SPEAKER_00]: And it's a slog but like honestly

[00:20:26] [SPEAKER_00]: It's not like I was Mr. Beast

[00:20:29] [SPEAKER_00]: In WordPress anyway

[00:20:31] [SPEAKER_00]: My YouTube channel has always been middle-ling now. It's just middle-ling a little bit differently

[00:20:36] [SPEAKER_00]: So those are the three things I'm thinking about if you're struggling with this stuff let me know email me

[00:20:41] [SPEAKER_00]: Joe at cassabona.org or actually

[00:20:44] [SPEAKER_00]: My friend Brian Castle has released this thing

[00:20:49] [SPEAKER_00]: Ripple.fm so you can find

[00:20:52] [SPEAKER_00]: My podcast this podcast podcast workflows over at ripple.fm it's pretty neat right you can become a fan of a pod

[00:21:01] [SPEAKER_00]: And then you can start discussions on that podcast so I will link that in the show notes but

[00:21:12] [SPEAKER_00]: Yeah, if you can become a fan of

[00:21:16] [SPEAKER_00]: Podcast workflows and then we can start discussion so like maybe

[00:21:20] [SPEAKER_00]: If enough of you become a fan I'll say like hey are you struggling with YouTube and I'll all start these discussions with each episode

[00:21:26] [SPEAKER_00]: So check that out to ripple.fm

[00:21:29] [SPEAKER_00]: I'll have a link to it in the show notes for this episode but that's it for

[00:21:35] [SPEAKER_00]: Today's episode of three things in podcasting three things I'm thinking about with my podcast I guess is really what it is

[00:21:41] [SPEAKER_00]: I'd love to hear your feedback if you're gonna be at podcast movement

[00:21:46] [SPEAKER_00]: Let me know. I'd love to hear from you find me on the podcast movement app or DM me on Twitter and

[00:21:52] [SPEAKER_00]: Until next time. I'll see you out there