Episodes

Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and YouTube did: go niche an...

YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting part for me is discove...

Dynamic ads are going to be a bigger part of podcasting, the same way they were for YouTube. I explain what they are, how you can mix programmatic ads with your own recorded spots, and why the technol...

Yesterday was the rah-rah version; this is the practical side of what will always work in podcasting. Have a mission statement: I help these people with this problem by this solution, and every episod...

First, a confession: I miscounted which episode I left off on before a week of travel, so this one is late and recorded in a hotel room in Portsmouth, New Hampshire, where I'm speaking at Creator Camp...

Every monetization path is hard, and anyone telling you otherwise is selling something or got lucky. YouTube's threshold is a real climb. Memberships and affiliates both want an audience you probably ...

I used to ask what value video adds for your audience. I was wrong about that one — YouTube settled it, and people are plainly willing to watch two heads talk. So the real question is what video is wo...

Gear is the hardware; tools are the stack. You need a host, because a podcast is something people can get anywhere — that means an RSS feed that reaches Apple, Spotify, Overcast, Pocket Casts and the ...

There's something like ten thousand dollars of gear on my desk, and you need almost none of it. I've had the same Shure SM7B for eight or nine years because it's a workhorse, but if you're starting to...