I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think!
- 3 things Danny Brown would do different if starting a podcast today.
- Neil Veglio’s take on Spotify for Podcasters
- Riverside’s VideoDub
Bonus: RSS.com rolls out LIT
Chapters 00:00 Introduction and Episode Overview 00:32 Three Things I'd Do Differently If I Started Podcasting Today 05:20 Neil Veglio's Take on Spotify for Podcasters 10:53 Riverside's New Video Dub Feature 13:06 Honorable Mention: Live Podcasting with rss.com
About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
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NOTE This file was generated by Descript
00:00:00 --> 00:00:00 Joe: Hey everybody.
00:00:00 --> 00:00:02 Uh, Joe Casabona here.
00:00:02 --> 00:00:06 I thought I would try something a little bit different.
00:00:06 --> 00:00:10 This is inspired by, uh, Jimmy's three things from John Boy.
00:00:10 --> 00:00:15 But, uh, I thought I would try to do a weekly stream slash podcast series,
00:00:16 --> 00:00:18 um, called Three Things in Podcasting.
00:00:18 --> 00:00:21 Uh, I, I'm certainly not the first person to think of this or do this,
00:00:21 --> 00:00:23 but, uh, I thought it would be fun.
00:00:23 --> 00:00:25 And so, um, there were three.
00:00:26 --> 00:00:29 News items that kind of came up that I thought would be interesting to cover.
00:00:29 --> 00:00:32 And so, uh, I want to cover them here.
00:00:32 --> 00:00:40 The first one is a question that, uh, Danny Brown posed on, um, various
00:00:40 --> 00:00:45 writing websites, but I saw it on Substack, I saw it through Pod News.
00:00:45 --> 00:00:47 So, um, shout out to Pod News.
00:00:48 --> 00:00:53 And it's, uh, three things I do differently if I started podcasting today.
00:00:53 --> 00:00:54 So.
00:00:55 --> 00:00:56 I really like this question.
00:00:56 --> 00:01:01 It's something I think about all the time because I think that, you know,
00:01:01 --> 00:01:07 if you're a long time podcaster, you could fall into the trap of, uh, doing
00:01:07 --> 00:01:12 or, or recommending things that worked at one time, but no longer work.
00:01:12 --> 00:01:16 And so, um, it's really nice to do this kind of me focused retrospective
00:01:16 --> 00:01:19 of like, here's what I did that I, that I'd wanna do differently.
00:01:20 --> 00:01:23 Uh, he says I would have a plan, um.
00:01:24 --> 00:01:30 And, uh, you know, it basically, uh, this is something that I think a lot of first
00:01:30 --> 00:01:31 time podcasters fall into the trouble of.
00:01:32 --> 00:01:35 I'm really good at talking with my friends and so I'll just talk for a while.
00:01:35 --> 00:01:40 And so, uh, he, he said the first thing he would do is have a plan.
00:01:40 --> 00:01:43 Uh, number two, he wouldn't sweat the numbers.
00:01:43 --> 00:01:45 This is so important, especially starting out, like it feels like
00:01:45 --> 00:01:48 you're just shouting into the void.
00:01:48 --> 00:01:49 Um, and so.
00:01:50 --> 00:01:51 Fully agree with that.
00:01:51 --> 00:01:55 Don't worry about the downloads at first, just worry about making good content.
00:01:56 --> 00:02:00 And number three, he says he would learn, he would've learned how to edit.
00:02:01 --> 00:02:04 This was something that I knew from the beginning I didn't want to do.
00:02:04 --> 00:02:07 I edited the first couple of episodes and I thought if I
00:02:07 --> 00:02:11 want this to be a real actual investment, I need to hire an editor.
00:02:11 --> 00:02:14 And so I found an editor, so, uh, I would strongly recommend this.
00:02:14 --> 00:02:16 It's linked in the description and in the show notes.
00:02:17 --> 00:02:18 Depending on where you're viewing this.
00:02:18 --> 00:02:24 So he also said, your turn, um, you know, what are three mistakes you made?
00:02:24 --> 00:02:31 And so I jumped into the comments and, uh, I added my thoughts here.
00:02:31 --> 00:02:34 So I said, uh, fantastic post plus one on editing.
00:02:34 --> 00:02:38 That's something I did early on that contribute for me.
00:02:38 --> 00:02:42 The three things that I would do differently, number one is I would
00:02:42 --> 00:02:44 have transcripts from the beginning.
00:02:45 --> 00:02:50 Um, I probably waited about a hundred episodes in.
00:02:51 --> 00:02:56 To, uh, to get them, and I ended up going back and paying for.
00:02:57 --> 00:02:59 Uh, the back catalog.
00:02:59 --> 00:03:02 And the reason I say that is because first of all, they're a
00:03:02 --> 00:03:06 huge, uh, boon for accessibility.
00:03:06 --> 00:03:10 They're really important for accessibility, and they contributed
00:03:10 --> 00:03:12 to the success of my show.
00:03:12 --> 00:03:18 I saw a direct correlation between when I added, uh, transcripts and the.
00:03:18 --> 00:03:23 Increase in my listenership, my downloads, people joining my mailing list.
00:03:23 --> 00:03:25 So I ended up paying for the first a hundred or so after the fact.
00:03:25 --> 00:03:26 And that was a big expense.
00:03:26 --> 00:03:27 It was worth it.
00:03:27 --> 00:03:31 But you know, maybe my show would've grown a little faster if I had transcripts.
00:03:31 --> 00:03:34 And of course that was in 2016 before AI transcripts were a thing.
00:03:34 --> 00:03:38 Um, and so now it's even easier and I would say even more important
00:03:38 --> 00:03:39 to have those transcripts.
00:03:40 --> 00:03:43 Uh, number two, I wouldn't ask the same question to every guest
00:03:43 --> 00:03:45 or the same set of questions.
00:03:45 --> 00:03:46 I always ask the same five questions.
00:03:47 --> 00:03:49 Who are you and what do you do?
00:03:49 --> 00:03:51 Uh, tell us about your product.
00:03:52 --> 00:03:53 Tell us about your first failure.
00:03:54 --> 00:03:55 How did you build it?
00:03:55 --> 00:03:57 Do you have any trade secrets for us?
00:03:57 --> 00:04:01 And I thought this was like super clever, like very clear format.
00:04:01 --> 00:04:01 Um.
00:04:02 --> 00:04:04 But it gets stale after a while.
00:04:04 --> 00:04:09 Imagine if I was still doing that 400 plus episodes in it would be pretty boring.
00:04:09 --> 00:04:12 It wouldn't be compelling content that's like, you know,
00:04:12 --> 00:04:13 that's like a blog post, right?
00:04:14 --> 00:04:14 Um, and so.
00:04:15 --> 00:04:18 I wouldn't do that every time.
00:04:18 --> 00:04:21 And that leads right into the third thing I would do differently, which
00:04:21 --> 00:04:23 is I would do more research on guests.
00:04:23 --> 00:04:27 I'm on record as saying I wanna be surprised along with my listeners.
00:04:27 --> 00:04:31 And I realize now that that's, that was just laziness on my part, right?
00:04:31 --> 00:04:34 I didn't wanna do the research, I didn't wanna put the extra time in.
00:04:34 --> 00:04:36 And, uh, so.
00:04:36 --> 00:04:41 You can't create a good story if you don't know the story beats, right?
00:04:41 --> 00:04:44 It's like saying, oh, I'm gonna drive to this place, but I'm not
00:04:44 --> 00:04:46 gonna look up how to drive there.
00:04:47 --> 00:04:48 I'm just gonna drive around until I find it.
00:04:49 --> 00:04:50 That's a waste of time.
00:04:50 --> 00:04:51 It's a waste of energy.
00:04:51 --> 00:04:52 It's a waste of money.
00:04:52 --> 00:04:58 Uh, and it's the same thing with, uh, with not doing research on your guests.
00:04:59 --> 00:05:03 I'm not saying you need to make it like a deeply researched profile, but
00:05:03 --> 00:05:05 know the things you want to cover.
00:05:05 --> 00:05:11 And have some semblance of the answers that the guest is going to give so that
00:05:11 --> 00:05:15 you can lead them down the path that you want them to take your listeners.
00:05:15 --> 00:05:18 I think that's really important and that's definitely something
00:05:18 --> 00:05:18 I would do differently.
00:05:20 --> 00:05:20 Okay.
00:05:20 --> 00:05:24 So the next thing is, um, this is something I've been thinking about
00:05:24 --> 00:05:30 a lot and I really haven't been able to put into words, uh, how.
00:05:31 --> 00:05:33 How to best describe it, I guess.
00:05:33 --> 00:05:37 Um, and Neil Lio, uh, OG podcaster.
00:05:37 --> 00:05:40 Lots of, uh, lots of strong opinions.
00:05:40 --> 00:05:40 Opinions.
00:05:40 --> 00:05:41 I really appreciate.
00:05:42 --> 00:05:45 Um, he, I think does a really good job on Twitter.
00:05:45 --> 00:05:45 I.
00:05:46 --> 00:05:50 Of, or x of talking about Spotify for podcasters.
00:05:51 --> 00:05:54 Uh, and I guess this was based on, I haven't listened to the episode yet,
00:05:54 --> 00:06:00 um, Neil's, uh, in the uk and so he got the jump on, uh, Sam and James, uh,
00:06:00 --> 00:06:03 POD news episode this week, which is.
00:06:03 --> 00:06:04 Also in the uk.
00:06:04 --> 00:06:08 So, um, you know, they talk about the lack of differential between anchor
00:06:08 --> 00:06:11 quote unquote, which is Spotify for podcasters and other paid hosts.
00:06:11 --> 00:06:14 So he does a really good job of breaking this down.
00:06:14 --> 00:06:16 And I'm just gonna kind of cover the, the high level stuff.
00:06:16 --> 00:06:21 It's not very long thread, but, um, do you want to mention them?
00:06:22 --> 00:06:26 Um, there's very little difference between listening experience, right?
00:06:26 --> 00:06:29 So like, if you're hosting on Spotify for podcasters.
00:06:30 --> 00:06:32 Versus, uh, he says Captivate.
00:06:32 --> 00:06:33 I would say rss.com.
00:06:34 --> 00:06:38 Um, your listeners are probably not going to know the difference,
00:06:38 --> 00:06:42 especially if they're listening in an app of their choice, right?
00:06:42 --> 00:06:46 Maybe they'll see a difference if they visit the podcast's website, right?
00:06:46 --> 00:06:50 Some podcast hosts have a better website experience than others.
00:06:51 --> 00:06:54 But, uh, there's very little in the sound quality, right?
00:06:54 --> 00:06:56 But there's a huge difference.
00:06:56 --> 00:06:59 He says in terms of the creator of, of you, the podcaster, right?
00:06:59 --> 00:07:03 Features, uptime, data ux, and tech innovation.
00:07:03 --> 00:07:09 Um, this is really important because Spotify has proved that they are willing
00:07:09 --> 00:07:13 to just capriciously kill things, right?
00:07:13 --> 00:07:15 It is a free product for them.
00:07:15 --> 00:07:19 And just like Google has a graveyard full of free products.
00:07:19 --> 00:07:26 Because Spotify for podcasters is not a direct generator for them.
00:07:27 --> 00:07:33 Uh, they are willing to make changes to it in order to make it more profitable.
00:07:33 --> 00:07:33 Right.
00:07:33 --> 00:07:37 Um, the same thing is with okay with Google, right?
00:07:37 --> 00:07:41 With Android, I think it was, uh, Sergei Brynn, one of the
00:07:41 --> 00:07:43 founders of, of Google said.
00:07:44 --> 00:07:47 Android is a drop in the bucket as far as our revenue.
00:07:47 --> 00:07:51 Like Android could disappear tomorrow, and this is a few years ago now, so maybe it's
00:07:51 --> 00:07:52 different, but I doubt it's different.
00:07:52 --> 00:07:57 Uh, Android could disappear tomorrow and it wouldn't affect our bottom line.
00:07:57 --> 00:08:01 I don't know that Spotify would say that about their hosting, like their
00:08:01 --> 00:08:05 free hosting arm, but it's definitely not the streaming subscriptions
00:08:05 --> 00:08:07 and it's definitely not megaphone.
00:08:07 --> 00:08:10 So, you know, you, you need to worry about that.
00:08:10 --> 00:08:11 Right.
00:08:11 --> 00:08:12 Um.
00:08:13 --> 00:08:16 And then he, and then he says in the next point, right, like, there
00:08:16 --> 00:08:22 was really sketchy terms for anchor, uh, around, um, IP right around your
00:08:22 --> 00:08:25 content and zero regards for privacy.
00:08:26 --> 00:08:29 Uh, piracy was rampant.
00:08:30 --> 00:08:34 Uh, and so it was, uh, a blatant lack of customer care.
00:08:34 --> 00:08:37 Um, and, and like he said, it's very opaque.
00:08:38 --> 00:08:40 Really it was, it was shady, right?
00:08:40 --> 00:08:43 This is the main thing that I would say to people in the beginning.
00:08:43 --> 00:08:45 I haven't used it in a while.
00:08:45 --> 00:08:50 Um, the benefit of a paid host are accountability and innovation, right?
00:08:50 --> 00:08:57 This is if you're paid and their bottom line relies on making a good
00:08:57 --> 00:09:02 product, then they are encouraged to make a good product, right?
00:09:02 --> 00:09:03 Spotify.
00:09:03 --> 00:09:08 Uh, like I said, this is, or like he says, like Neil says, this is rented land.
00:09:09 --> 00:09:11 This is not for you.
00:09:12 --> 00:09:16 It's something for them to get more data and more content on
00:09:16 --> 00:09:18 the platform to make their money.
00:09:18 --> 00:09:23 They're not advocates of RSS and they're doing pro proprietary 2.0.
00:09:23 --> 00:09:26 They want people to stay on Spotify.
00:09:27 --> 00:09:29 This is why they tried.
00:09:30 --> 00:09:34 To get exclusivity with their biggest podcasts.
00:09:34 --> 00:09:38 That didn't work out for them, but it probably works out for
00:09:38 --> 00:09:40 other, for smaller podcasters.
00:09:40 --> 00:09:40 Right.
00:09:41 --> 00:09:44 They're encouraged to just stay on the platform and keep people on the platform.
00:09:45 --> 00:09:49 Um, and, and like he says here, his last point, if Spotify for podcasters
00:09:49 --> 00:09:52 ever goes to the wall, always a possibility as it happens given their
00:09:52 --> 00:09:57 recent moves, there's always a risk of them taking podcasts down with them.
00:09:57 --> 00:10:04 We've heard horror stories of podcasters, income from Spotify
00:10:04 --> 00:10:07 for podcasters disappearing, right?
00:10:07 --> 00:10:10 Uh, the show is gone, the revenue is gone.
00:10:11 --> 00:10:16 That's scary and there's nothing you can do about it, right?
00:10:17 --> 00:10:21 If you're living in an apartment building and the guy who owns the apartment
00:10:21 --> 00:10:27 building decides to sell it, and the buyers decide to knock it down, there's,
00:10:28 --> 00:10:31 in the United States at least, there's very little that you do about that.
00:10:32 --> 00:10:33 Right.
00:10:33 --> 00:10:38 At the very least, you have a very short timeline to find a new place to
00:10:38 --> 00:10:39 live, and that's gonna upend your life.
00:10:39 --> 00:10:39 Right?
00:10:40 --> 00:10:43 And so rented land is not great.
00:10:43 --> 00:10:45 Free products are rented land.
00:10:45 --> 00:10:48 So I just, I really liked, uh, Neil's take on that.
00:10:48 --> 00:10:50 I think he describes things really succinctly.
00:10:51 --> 00:10:52 And I wanted to highlight that.
00:10:53 --> 00:10:57 Uh, the last thing of, of my three things in podcasting is Riverside
00:10:57 --> 00:10:58 introduced video dub this week.
00:10:59 --> 00:11:03 I love Riverside and I am AI suspicious, right?
00:11:04 --> 00:11:05 Um, and so they introduced video dub.
00:11:05 --> 00:11:08 No more endless retakes, rerecord, and corrections, correct.
00:11:08 --> 00:11:12 Your transcript and video dub will use AI to make it look and sound like
00:11:12 --> 00:11:14 that's what you said in the first place.
00:11:15 --> 00:11:17 I would encourage you to watch the video.
00:11:18 --> 00:11:20 It is very impressive.
00:11:21 --> 00:11:28 Uh, Steven bla does a really nice job of, um, of, uh, going through this.
00:11:31 --> 00:11:34 So the video is real impressive.
00:11:34 --> 00:11:41 Um, that said, I am suspicious of this.
00:11:41 --> 00:11:43 I, like, I don't, I'm suspicious of ai.
00:11:44 --> 00:11:47 Um, and I, it.
00:11:48 --> 00:11:55 It worries me a little bit, um, that this will be used as a crutch to make mediocre
00:11:55 --> 00:11:58 content to fix later is maybe what it is.
00:11:58 --> 00:11:58 And like sure.
00:11:58 --> 00:12:04 AI can come up with opinion even though people try to write, um, just using ai.
00:12:04 --> 00:12:07 Um, I think it's very impressive technology.
00:12:08 --> 00:12:12 I guess I'm highlighting it here because I'll be curious to see.
00:12:13 --> 00:12:17 How it's used and how it actually works in the real world, right?
00:12:17 --> 00:12:21 Because DS script has the overdub feature.
00:12:21 --> 00:12:25 And I don't know, I could tell it's not me.
00:12:25 --> 00:12:27 I don't know if other people can tell it's not me.
00:12:27 --> 00:12:29 I've used it in the past.
00:12:30 --> 00:12:32 Um, because like I've said, like a sponsor's name wrong
00:12:32 --> 00:12:34 and I was away from my machine.
00:12:34 --> 00:12:37 Um, and like in emergency situations, this is amazing, right?
00:12:37 --> 00:12:38 But if it's like.
00:12:39 --> 00:12:42 Oh, I messed up this whole section and I don't feel like rerecording it.
00:12:42 --> 00:12:43 I'll just use this video dub feature.
00:12:44 --> 00:12:48 You know, I think like little fixes, it's, it's probably fine
00:12:48 --> 00:12:49 and it's gonna be a time saver.
00:12:49 --> 00:12:54 Um, I, I fear that people are going to lean on it, just like there are
00:12:54 --> 00:12:58 people who are like, Hey, you can write a book in 48 hours using ai.
00:12:58 --> 00:13:00 Like, yeah, it's gonna be a pretty crappy book.
00:13:01 --> 00:13:03 Um, so I just wanted to highlight that.
00:13:03 --> 00:13:04 Those are the three things.
00:13:05 --> 00:13:08 Um, I, I do wanna do one honorable mention.
00:13:09 --> 00:13:12 Uh, and I'll cover this more for rss.com next week.
00:13:12 --> 00:13:20 Um, but rss.com, uh, we are rolling out, um, or we're talking a lot about,
00:13:20 --> 00:13:23 I should say, um, live podcasting.
00:13:23 --> 00:13:26 Uh, and so we have it, we have it out now.
00:13:27 --> 00:13:36 Uh, I'll be doing a video on how to do this and it's, uh, really exciting stuff.
00:13:36 --> 00:13:36 Um.
00:13:37 --> 00:13:39 I'm live streaming right now.
00:13:40 --> 00:13:46 I think it's really a fun way to engage your listeners and create great
00:13:46 --> 00:13:57 content, um, that maybe is a little bit, um, a little bit less pressure.
00:13:57 --> 00:14:00 Like there, there's, there's lower pressure for live streaming, right?
00:14:01 --> 00:14:04 When you live stream, people don't necessarily.
00:14:05 --> 00:14:09 Expect, um, here we go.
00:14:09 --> 00:14:19 Uh, people don't necessarily expect that it's going to be super polished and Yeah,
00:14:19 --> 00:14:23 like for when this, when I roll this episode out, um, I'll edit out the middle
00:14:23 --> 00:14:26 part where I got really confused, but.
00:14:27 --> 00:14:29 I'm really excited about this 'cause it's another way to engage
00:14:29 --> 00:14:32 and interact with your listeners and create really good content.
00:14:33 --> 00:14:37 Um, and, uh, like I said, I'll be covering it more next week for rss.com, but just
00:14:37 --> 00:14:44 shout out to rss.com um, because it's, uh, it's really exciting like live shows.
00:14:45 --> 00:14:48 The podcast feed for apps that support it is super neat.
00:14:48 --> 00:14:53 Uh, if you liked this, head over to podcast workflows.com/join and subscribe
00:14:53 --> 00:14:54 to the show or join the mailing list.
00:14:55 --> 00:14:59 I'm gonna try to make this a, a weekly thing, um, if not at least fortnightly.
00:14:59 --> 00:15:02 I'm sure there's always gonna be like three things that I could talk about.
00:15:02 --> 00:15:06 I really like the format, um, and it's a, uh, an interesting way for me to
00:15:06 --> 00:15:12 continue podcasting, uh, and adding stuff to the podcast workflows content library.
00:15:12 --> 00:15:13 Um.
00:15:13 --> 00:15:16 In a, in a, in a summer.
00:15:16 --> 00:15:20 That's gonna be really busy for me as I work on a bunch of pretty big projects.
00:15:20 --> 00:15:22 But I wanna keep the ball rolling here.
00:15:22 --> 00:15:23 So if you like this, let me know.
00:15:23 --> 00:15:30 Leave a comment, um, on the video or reach out, uh, you know,
00:15:30 --> 00:15:34 uh, via email joe@casabona.org or on the podcast workflows.
00:15:35 --> 00:15:36 Um.
00:15:36 --> 00:15:37 Contact page.
00:15:37 --> 00:15:40 Again, all of that's gonna be@podcastworkflows.com slash join.
00:15:40 --> 00:15:42 So thanks so much for listening.
00:15:42 --> 00:15:45 Uh, and until next time, I'll see you out there.