I'm trying a new series on this channel where I cover 3 things in podcast from the past week. Let me know on Twitter (@jcasabona) or via email (joe@casabona.org) what you think!
- 3 things Danny Brown would do different if starting a podcast today.
- Neil Veglio’s take on Spotify for Podcasters
- Riverside’s VideoDub
Bonus: RSS.com rolls out LIT
Chapters
00:00 Introduction and Episode Overview
00:32 Three Things I'd Do Differently If I Started Podcasting Today
05:20 Neil Veglio's Take on Spotify for Podcasters
10:53 Riverside's New Video Dub Feature
13:06 Honorable Mention: Live Podcasting with rss.com
NOTE This file was generated by Descript
00:00:00 --> 00:00:00 Joe: Hey everybody.
00:00:00 --> 00:00:02 Uh, Joe Casabona here.
00:00:02 --> 00:00:06 I thought I would try something a little bit different.
00:00:06 --> 00:00:10 This is inspired by, uh, Jimmy's three things from John Boy.
00:00:10 --> 00:00:15 But, uh, I thought I would try to do a weekly stream slash podcast series,
00:00:16 --> 00:00:18 um, called Three Things in Podcasting.
00:00:18 --> 00:00:21 Uh, I, I'm certainly not the first person to think of this or do this,
00:00:21 --> 00:00:23 but, uh, I thought it would be fun.
00:00:23 --> 00:00:25 And so, um, there were three.
00:00:26 --> 00:00:29 News items that kind of came up that I thought would be interesting to cover.
00:00:29 --> 00:00:32 And so, uh, I want to cover them here.
00:00:32 --> 00:00:40 The first one is a question that, uh, Danny Brown posed on, um, various
00:00:40 --> 00:00:45 writing websites, but I saw it on Substack, I saw it through Pod News.
00:00:45 --> 00:00:47 So, um, shout out to Pod News.
00:00:48 --> 00:00:53 And it's, uh, three things I do differently if I started podcasting today.
00:00:53 --> 00:00:54 So.
00:00:55 --> 00:00:56 I really like this question.
00:00:56 --> 00:01:01 It's something I think about all the time because I think that, you know,
00:01:01 --> 00:01:07 if you're a long time podcaster, you could fall into the trap of, uh, doing
00:01:07 --> 00:01:12 or, or recommending things that worked at one time, but no longer work.
00:01:12 --> 00:01:16 And so, um, it's really nice to do this kind of me focused retrospective
00:01:16 --> 00:01:19 of like, here's what I did that I, that I'd wanna do differently.
00:01:20 --> 00:01:23 Uh, he says I would have a plan, um.
00:01:24 --> 00:01:30 And, uh, you know, it basically, uh, this is something that I think a lot of first
00:01:30 --> 00:01:31 time podcasters fall into the trouble of.
00:01:32 --> 00:01:35 I'm really good at talking with my friends and so I'll just talk for a while.
00:01:35 --> 00:01:40 And so, uh, he, he said the first thing he would do is have a plan.
00:01:40 --> 00:01:43 Uh, number two, he wouldn't sweat the numbers.
00:01:43 --> 00:01:45 This is so important, especially starting out, like it feels like
00:01:45 --> 00:01:48 you're just shouting into the void.
00:01:48 --> 00:01:49 Um, and so.
00:01:50 --> 00:01:51 Fully agree with that.
00:01:51 --> 00:01:55 Don't worry about the downloads at first, just worry about making good content.
00:01:56 --> 00:02:00 And number three, he says he would learn, he would've learned how to edit.
00:02:01 --> 00:02:04 This was something that I knew from the beginning I didn't want to do.
00:02:04 --> 00:02:07 I edited the first couple of episodes and I thought if I
00:02:07 --> 00:02:11 want this to be a real actual investment, I need to hire an editor.
00:02:11 --> 00:02:14 And so I found an editor, so, uh, I would strongly recommend this.
00:02:14 --> 00:02:16 It's linked in the description and in the show notes.
00:02:17 --> 00:02:18 Depending on where you're viewing this.
00:02:18 --> 00:02:24 So he also said, your turn, um, you know, what are three mistakes you made?
00:02:24 --> 00:02:31 And so I jumped into the comments and, uh, I added my thoughts here.
00:02:31 --> 00:02:34 So I said, uh, fantastic post plus one on editing.
00:02:34 --> 00:02:38 That's something I did early on that contribute for me.
00:02:38 --> 00:02:42 The three things that I would do differently, number one is I would
00:02:42 --> 00:02:44 have transcripts from the beginning.
00:02:45 --> 00:02:50 Um, I probably waited about a hundred episodes in.
00:02:51 --> 00:02:56 To, uh, to get them, and I ended up going back and paying for.
00:02:57 --> 00:02:59 Uh, the back catalog.
00:02:59 --> 00:03:02 And the reason I say that is because first of all, they're a
00:03:02 --> 00:03:06 huge, uh, boon for accessibility.
00:03:06 --> 00:03:10 They're really important for accessibility, and they contributed
00:03:10 --> 00:03:12 to the success of my show.
00:03:12 --> 00:03:18 I saw a direct correlation between when I added, uh, transcripts and the.
00:03:18 --> 00:03:23 Increase in my listenership, my downloads, people joining my mailing list.
00:03:23 --> 00:03:25 So I ended up paying for the first a hundred or so after the fact.
00:03:25 --> 00:03:26 And that was a big expense.
00:03:26 --> 00:03:27 It was worth it.
00:03:27 --> 00:03:31 But you know, maybe my show would've grown a little faster if I had transcripts.
00:03:31 --> 00:03:34 And of course that was in 2016 before AI transcripts were a thing.
00:03:34 --> 00:03:38 Um, and so now it's even easier and I would say even more important
00:03:38 --> 00:03:39 to have those transcripts.
00:03:40 --> 00:03:43 Uh, number two, I wouldn't ask the same question to every guest
00:03:43 --> 00:03:45 or the same set of questions.
00:03:45 --> 00:03:46 I always ask the same five questions.
00:03:47 --> 00:03:49 Who are you and what do you do?
00:03:49 --> 00:03:51 Uh, tell us about your product.
00:03:52 --> 00:03:53 Tell us about your first failure.
00:03:54 --> 00:03:55 How did you build it?
00:03:55 --> 00:03:57 Do you have any trade secrets for us?
00:03:57 --> 00:04:01 And I thought this was like super clever, like very clear format.
00:04:01 --> 00:04:01 Um.
00:04:02 --> 00:04:04 But it gets stale after a while.
00:04:04 --> 00:04:09 Imagine if I was still doing that 400 plus episodes in it would be pretty boring.
00:04:09 --> 00:04:12 It wouldn't be compelling content that's like, you know,
00:04:12 --> 00:04:13 that's like a blog post, right?
00:04:14 --> 00:04:14 Um, and so.
00:04:15 --> 00:04:18 I wouldn't do that every time.
00:04:18 --> 00:04:21 And that leads right into the third thing I would do differently, which
00:04:21 --> 00:04:23 is I would do more research on guests.
00:04:23 --> 00:04:27 I'm on record as saying I wanna be surprised along with my listeners.
00:04:27 --> 00:04:31 And I realize now that that's, that was just laziness on my part, right?
00:04:31 --> 00:04:34 I didn't wanna do the research, I didn't wanna put the extra time in.
00:04:34 --> 00:04:36 And, uh, so.
00:04:36 --> 00:04:41 You can't create a good story if you don't know the story beats, right?
00:04:41 --> 00:04:44 It's like saying, oh, I'm gonna drive to this place, but I'm not
00:04:44 --> 00:04:46 gonna look up how to drive there.
00:04:47 --> 00:04:48 I'm just gonna drive around until I find it.
00:04:49 --> 00:04:50 That's a waste of time.
00:04:50 --> 00:04:51 It's a waste of energy.
00:04:51 --> 00:04:52 It's a waste of money.
00:04:52 --> 00:04:58 Uh, and it's the same thing with, uh, with not doing research on your guests.
00:04:59 --> 00:05:03 I'm not saying you need to make it like a deeply researched profile, but
00:05:03 --> 00:05:05 know the things you want to cover.
00:05:05 --> 00:05:11 And have some semblance of the answers that the guest is going to give so that
00:05:11 --> 00:05:15 you can lead them down the path that you want them to take your listeners.
00:05:15 --> 00:05:18 I think that's really important and that's definitely something
00:05:18 --> 00:05:18 I would do differently.
00:05:20 --> 00:05:20 Okay.
00:05:20 --> 00:05:24 So the next thing is, um, this is something I've been thinking about
00:05:24 --> 00:05:30 a lot and I really haven't been able to put into words, uh, how.
00:05:31 --> 00:05:33 How to best describe it, I guess.
00:05:33 --> 00:05:37 Um, and Neil Lio, uh, OG podcaster.
00:05:37 --> 00:05:40 Lots of, uh, lots of strong opinions.
00:05:40 --> 00:05:40 Opinions.
00:05:40 --> 00:05:41 I really appreciate.
00:05:42 --> 00:05:45 Um, he, I think does a really good job on Twitter.
00:05:45 --> 00:05:45 I.
00:05:46 --> 00:05:50 Of, or x of talking about Spotify for podcasters.
00:05:51 --> 00:05:54 Uh, and I guess this was based on, I haven't listened to the episode yet,
00:05:54 --> 00:06:00 um, Neil's, uh, in the uk and so he got the jump on, uh, Sam and James, uh,
00:06:00 --> 00:06:03 POD news episode this week, which is.
00:06:03 --> 00:06:04 Also in the uk.
00:06:04 --> 00:06:08 So, um, you know, they talk about the lack of differential between anchor
00:06:08 --> 00:06:11 quote unquote, which is Spotify for podcasters and other paid hosts.
00:06:11 --> 00:06:14 So he does a really good job of breaking this down.
00:06:14 --> 00:06:16 And I'm just gonna kind of cover the, the high level stuff.
00:06:16 --> 00:06:21 It's not very long thread, but, um, do you want to mention them?
00:06:22 --> 00:06:26 Um, there's very little difference between listening experience, right?
00:06:26 --> 00:06:29 So like, if you're hosting on Spotify for podcasters.
00:06:30 --> 00:06:32 Versus, uh, he says Captivate.
00:06:32 --> 00:06:33 I would say rss.com.
00:06:34 --> 00:06:38 Um, your listeners are probably not going to know the difference,
00:06:38 --> 00:06:42 especially if they're listening in an app of their choice, right?
00:06:42 --> 00:06:46 Maybe they'll see a difference if they visit the podcast's website, right?
00:06:46 --> 00:06:50 Some podcast hosts have a better website experience than others.
00:06:51 --> 00:06:54 But, uh, there's very little in the sound quality, right?
00:06:54 --> 00:06:56 But there's a huge difference.
00:06:56 --> 00:06:59 He says in terms of the creator of, of you, the podcaster, right?
00:06:59 --> 00:07:03 Features, uptime, data ux, and tech innovation.
00:07:03 --> 00:07:09 Um, this is really important because Spotify has proved that they are willing
00:07:09 --> 00:07:13 to just capriciously kill things, right?
00:07:13 --> 00:07:15 It is a free product for them.
00:07:15 --> 00:07:19 And just like Google has a graveyard full of free products.
00:07:19 --> 00:07:26 Because Spotify for podcasters is not a direct generator for them.
00:07:27 --> 00:07:33 Uh, they are willing to make changes to it in order to make it more profitable.
00:07:33 --> 00:07:33 Right.
00:07:33 --> 00:07:37 Um, the same thing is with okay with Google, right?
00:07:37 --> 00:07:41 With Android, I think it was, uh, Sergei Brynn, one of the
00:07:41 --> 00:07:43 founders of, of Google said.
00:07:44 --> 00:07:47 Android is a drop in the bucket as far as our revenue.
00:07:47 --> 00:07:51 Like Android could disappear tomorrow, and this is a few years ago now, so maybe it's
00:07:51 --> 00:07:52 different, but I doubt it's different.
00:07:52 --> 00:07:57 Uh, Android could disappear tomorrow and it wouldn't affect our bottom line.
00:07:57 --> 00:08:01 I don't know that Spotify would say that about their hosting, like their
00:08:01 --> 00:08:05 free hosting arm, but it's definitely not the streaming subscriptions
00:08:05 --> 00:08:07 and it's definitely not megaphone.
00:08:07 --> 00:08:10 So, you know, you, you need to worry about that.
00:08:10 --> 00:08:11 Right.
00:08:11 --> 00:08:12 Um.
00:08:13 --> 00:08:16 And then he, and then he says in the next point, right, like, there
00:08:16 --> 00:08:22 was really sketchy terms for anchor, uh, around, um, IP right around your
00:08:22 --> 00:08:25 content and zero regards for privacy.
00:08:26 --> 00:08:29 Uh, piracy was rampant.
00:08:30 --> 00:08:34 Uh, and so it was, uh, a blatant lack of customer care.
00:08:34 --> 00:08:37 Um, and, and like he said, it's very opaque.
00:08:38 --> 00:08:40 Really it was, it was shady, right?
00:08:40 --> 00:08:43 This is the main thing that I would say to people in the beginning.
00:08:43 --> 00:08:45 I haven't used it in a while.
00:08:45 --> 00:08:50 Um, the benefit of a paid host are accountability and innovation, right?
00:08:50 --> 00:08:57 This is if you're paid and their bottom line relies on making a good
00:08:57 --> 00:09:02 product, then they are encouraged to make a good product, right?
00:09:02 --> 00:09:03 Spotify.
00:09:03 --> 00:09:08 Uh, like I said, this is, or like he says, like Neil says, this is rented land.
00:09:09 --> 00:09:11 This is not for you.
00:09:12 --> 00:09:16 It's something for them to get more data and more content on
00:09:16 --> 00:09:18 the platform to make their money.
00:09:18 --> 00:09:23 They're not advocates of RSS and they're doing pro proprietary 2.0.
00:09:23 --> 00:09:26 They want people to stay on Spotify.
00:09:27 --> 00:09:29 This is why they tried.
00:09:30 --> 00:09:34 To get exclusivity with their biggest podcasts.
00:09:34 --> 00:09:38 That didn't work out for them, but it probably works out for
00:09:38 --> 00:09:40 other, for smaller podcasters.
00:09:40 --> 00:09:40 Right.
00:09:41 --> 00:09:44 They're encouraged to just stay on the platform and keep people on the platform.
00:09:45 --> 00:09:49 Um, and, and like he says here, his last point, if Spotify for podcasters
00:09:49 --> 00:09:52 ever goes to the wall, always a possibility as it happens given their
00:09:52 --> 00:09:57 recent moves, there's always a risk of them taking podcasts down with them.
00:09:57 --> 00:10:04 We've heard horror stories of podcasters, income from Spotify
00:10:04 --> 00:10:07 for podcasters disappearing, right?
00:10:07 --> 00:10:10 Uh, the show is gone, the revenue is gone.
00:10:11 --> 00:10:16 That's scary and there's nothing you can do about it, right?
00:10:17 --> 00:10:21 If you're living in an apartment building and the guy who owns the apartment
00:10:21 --> 00:10:27 building decides to sell it, and the buyers decide to knock it down, there's,
00:10:28 --> 00:10:31 in the United States at least, there's very little that you do about that.
00:10:32 --> 00:10:33 Right.
00:10:33 --> 00:10:38 At the very least, you have a very short timeline to find a new place to
00:10:38 --> 00:10:39 live, and that's gonna upend your life.
00:10:39 --> 00:10:39 Right?
00:10:40 --> 00:10:43 And so rented land is not great.
00:10:43 --> 00:10:45 Free products are rented land.
00:10:45 --> 00:10:48 So I just, I really liked, uh, Neil's take on that.
00:10:48 --> 00:10:50 I think he describes things really succinctly.
00:10:51 --> 00:10:52 And I wanted to highlight that.
00:10:53 --> 00:10:57 Uh, the last thing of, of my three things in podcasting is Riverside
00:10:57 --> 00:10:58 introduced video dub this week.
00:10:59 --> 00:11:03 I love Riverside and I am AI suspicious, right?
00:11:04 --> 00:11:05 Um, and so they introduced video dub.
00:11:05 --> 00:11:08 No more endless retakes, rerecord, and corrections, correct.
00:11:08 --> 00:11:12 Your transcript and video dub will use AI to make it look and sound like
00:11:12 --> 00:11:14 that's what you said in the first place.
00:11:15 --> 00:11:17 I would encourage you to watch the video.
00:11:18 --> 00:11:20 It is very impressive.
00:11:21 --> 00:11:28 Uh, Steven bla does a really nice job of, um, of, uh, going through this.
00:11:31 --> 00:11:34 So the video is real impressive.
00:11:34 --> 00:11:41 Um, that said, I am suspicious of this.
00:11:41 --> 00:11:43 I, like, I don't, I'm suspicious of ai.
00:11:44 --> 00:11:47 Um, and I, it.
00:11:48 --> 00:11:55 It worries me a little bit, um, that this will be used as a crutch to make mediocre
00:11:55 --> 00:11:58 content to fix later is maybe what it is.
00:11:58 --> 00:11:58 And like sure.
00:11:58 --> 00:12:04 AI can come up with opinion even though people try to write, um, just using ai.
00:12:04 --> 00:12:07 Um, I think it's very impressive technology.
00:12:08 --> 00:12:12 I guess I'm highlighting it here because I'll be curious to see.
00:12:13 --> 00:12:17 How it's used and how it actually works in the real world, right?
00:12:17 --> 00:12:21 Because DS script has the overdub feature.
00:12:21 --> 00:12:25 And I don't know, I could tell it's not me.
00:12:25 --> 00:12:27 I don't know if other people can tell it's not me.
00:12:27 --> 00:12:29 I've used it in the past.
00:12:30 --> 00:12:32 Um, because like I've said, like a sponsor's name wrong
00:12:32 --> 00:12:34 and I was away from my machine.
00:12:34 --> 00:12:37 Um, and like in emergency situations, this is amazing, right?
00:12:37 --> 00:12:38 But if it's like.
00:12:39 --> 00:12:42 Oh, I messed up this whole section and I don't feel like rerecording it.
00:12:42 --> 00:12:43 I'll just use this video dub feature.
00:12:44 --> 00:12:48 You know, I think like little fixes, it's, it's probably fine
00:12:48 --> 00:12:49 and it's gonna be a time saver.
00:12:49 --> 00:12:54 Um, I, I fear that people are going to lean on it, just like there are
00:12:54 --> 00:12:58 people who are like, Hey, you can write a book in 48 hours using ai.
00:12:58 --> 00:13:00 Like, yeah, it's gonna be a pretty crappy book.
00:13:01 --> 00:13:03 Um, so I just wanted to highlight that.
00:13:03 --> 00:13:04 Those are the three things.
00:13:05 --> 00:13:08 Um, I, I do wanna do one honorable mention.
00:13:09 --> 00:13:12 Uh, and I'll cover this more for rss.com next week.
00:13:12 --> 00:13:20 Um, but rss.com, uh, we are rolling out, um, or we're talking a lot about,
00:13:20 --> 00:13:23 I should say, um, live podcasting.
00:13:23 --> 00:13:26 Uh, and so we have it, we have it out now.
00:13:27 --> 00:13:36 Uh, I'll be doing a video on how to do this and it's, uh, really exciting stuff.
00:13:36 --> 00:13:36 Um.
00:13:37 --> 00:13:39 I'm live streaming right now.
00:13:40 --> 00:13:46 I think it's really a fun way to engage your listeners and create great
00:13:46 --> 00:13:57 content, um, that maybe is a little bit, um, a little bit less pressure.
00:13:57 --> 00:14:00 Like there, there's, there's lower pressure for live streaming, right?
00:14:01 --> 00:14:04 When you live stream, people don't necessarily.
00:14:05 --> 00:14:09 Expect, um, here we go.
00:14:09 --> 00:14:19 Uh, people don't necessarily expect that it's going to be super polished and Yeah,
00:14:19 --> 00:14:23 like for when this, when I roll this episode out, um, I'll edit out the middle
00:14:23 --> 00:14:26 part where I got really confused, but.
00:14:27 --> 00:14:29 I'm really excited about this 'cause it's another way to engage
00:14:29 --> 00:14:32 and interact with your listeners and create really good content.
00:14:33 --> 00:14:37 Um, and, uh, like I said, I'll be covering it more next week for rss.com, but just
00:14:37 --> 00:14:44 shout out to rss.com um, because it's, uh, it's really exciting like live shows.
00:14:45 --> 00:14:48 The podcast feed for apps that support it is super neat.
00:14:48 --> 00:14:53 Uh, if you liked this, head over to podcast workflows.com/join and subscribe
00:14:53 --> 00:14:54 to the show or join the mailing list.
00:14:55 --> 00:14:59 I'm gonna try to make this a, a weekly thing, um, if not at least fortnightly.
00:14:59 --> 00:15:02 I'm sure there's always gonna be like three things that I could talk about.
00:15:02 --> 00:15:06 I really like the format, um, and it's a, uh, an interesting way for me to
00:15:06 --> 00:15:12 continue podcasting, uh, and adding stuff to the podcast workflows content library.
00:15:12 --> 00:15:13 Um.
00:15:13 --> 00:15:16 In a, in a, in a summer.
00:15:16 --> 00:15:20 That's gonna be really busy for me as I work on a bunch of pretty big projects.
00:15:20 --> 00:15:22 But I wanna keep the ball rolling here.
00:15:22 --> 00:15:23 So if you like this, let me know.
00:15:23 --> 00:15:30 Leave a comment, um, on the video or reach out, uh, you know,
00:15:30 --> 00:15:34 uh, via email joe@casabona.org or on the podcast workflows.
00:15:35 --> 00:15:36 Um.
00:15:36 --> 00:15:37 Contact page.
00:15:37 --> 00:15:40 Again, all of that's gonna be@podcastworkflows.com slash join.
00:15:40 --> 00:15:42 So thanks so much for listening.
00:15:42 --> 00:15:45 Uh, and until next time, I'll see you out there.