The Independent Podcaster Report 2025 by The Podcast Host is out now. I break down my favorite parts, and offer strong opinions on making money, video, and AI.
Unsurprisingly, many (about 30%) feel time starved and worry about burnout...but does AI help prevent that? Not necessarily.
View the Report: https://alitu.com/creator/content-creation/the-independent-podcaster-report-2025/
Check out RSS.com for podcast hosting: https://rss.com/?via=joe-newsletter
00:00:02 --> 00:00:06 Welcome to the Streamlines Podcaster, a podcast
00:00:06 --> 00:00:08 that shows you how to put the right systems in
00:00:08 --> 00:00:12 place so you can stop spinning your wheels, focus
00:00:12 --> 00:00:15 on making great content and see your show grow.
00:00:15 --> 00:00:17 Because there's nothing worse than putting a
00:00:17 --> 00:00:20 ton of effort into your show to see very few
00:00:20 --> 00:00:24 benefits and even fewer downloads. My name is
00:00:24 --> 00:00:26 Joe Casabona, and I know you're strapped for
00:00:26 --> 00:00:30 time. So let's get into it. Hey, everybody, Joe
00:00:30 --> 00:00:33 Casabona here today. I want to go through my
00:00:33 --> 00:00:36 favorite points of the independent podcaster
00:00:36 --> 00:00:41 report 2025. I will link the entire report below.
00:00:41 --> 00:00:44 So I'll start with kind of methodology and limitations
00:00:44 --> 00:00:48 for what they did. And then I'll hit my most
00:00:48 --> 00:00:50 interesting points. I'm not going to go through
00:00:50 --> 00:00:51 the whole thing because I think that's boring
00:00:51 --> 00:00:54 for you to hear me talk about the whole thing.
00:00:55 --> 00:00:57 If you want to hear me talk about the whole thing,
00:00:58 --> 00:01:01 let me know. Leave a comment over a streamlined
00:01:01 --> 00:01:03 podcaster comm that's also where you can get
00:01:03 --> 00:01:07 the report This report was put together by the
00:01:07 --> 00:01:14 podcast host and ala to it has 558 creators and
00:01:14 --> 00:01:18 the number of people who took it largely probably
00:01:18 --> 00:01:21 overwhelmingly from the podcast host and ala
00:01:21 --> 00:01:27 to audience slash customer base so You know,
00:01:27 --> 00:01:33 they say represents a sample It reflects their
00:01:33 --> 00:01:36 own audience may not capture the full range of
00:01:36 --> 00:01:40 backgrounds I've always had in my head that like
00:01:40 --> 00:01:42 a thousand is significant significant statistically
00:01:42 --> 00:01:46 significant, but again This is a limitation.
00:01:46 --> 00:01:48 I think there are still some interesting snapshots
00:01:48 --> 00:01:50 here. I went through and I highlighted some things
00:01:50 --> 00:01:53 so I'll walk through these I'd love to hear your
00:01:53 --> 00:01:55 thoughts on it again over a streamlined podcaster
00:01:55 --> 00:01:59 calm I do want to say right off the bat, I didn't
00:01:59 --> 00:02:01 highlight this, but 47 % of people are aged 50
00:02:01 --> 00:02:07 plus. And this is either like younger generations
00:02:07 --> 00:02:13 don't want to take polls or surveys or just the
00:02:13 --> 00:02:15 podcast host has been around for a very long
00:02:15 --> 00:02:18 time and maybe their audience is aging with them.
00:02:18 --> 00:02:22 So just an interesting point. The first thing
00:02:22 --> 00:02:26 I highlighted. was the primary goal. What is
00:02:26 --> 00:02:31 the ultimate goal of your podcast? 31 % said
00:02:31 --> 00:02:35 help, support, or motivate others. 20 % said
00:02:35 --> 00:02:40 personal enjoyment or creative outlet. 12 % said
00:02:40 --> 00:02:44 raise awareness about a cause or topic. 11 %
00:02:44 --> 00:02:47 said establish a main income source. The rest,
00:02:47 --> 00:02:49 I think there's like a hodgepodge here that could
00:02:49 --> 00:02:50 probably all be grouped together. Establish a
00:02:50 --> 00:02:52 main income source, develop or promote a business
00:02:52 --> 00:02:55 or brand. build my authority on a topic, create
00:02:55 --> 00:03:01 a side hustle, accounts for 33%. I think those
00:03:01 --> 00:03:05 could kind of all be lumped together, but they're
00:03:05 --> 00:03:08 not. They're broken up. I assume they have a
00:03:08 --> 00:03:11 reason for that. So 31 % though, help support
00:03:11 --> 00:03:13 or motivate others. I think that's very interesting.
00:03:13 --> 00:03:16 I think this is the best place for small business
00:03:16 --> 00:03:18 owners to be, right? If you're listening to this,
00:03:18 --> 00:03:21 you likely are a small business owner or want
00:03:21 --> 00:03:25 to be. And help, support, and motivate others
00:03:25 --> 00:03:30 is a very important aspect of a podcast for us,
00:03:30 --> 00:03:34 right? I've been telling people what is your,
00:03:34 --> 00:03:36 you know, and I help people launch their podcasts.
00:03:37 --> 00:03:42 I say, what is your positioning, packaging, and
00:03:42 --> 00:03:45 promise? Who are you serving? How are you telling
00:03:45 --> 00:03:50 them you serve them? What are you promising them
00:03:50 --> 00:03:55 when they listen? And usually this is how do
00:03:55 --> 00:03:56 I help, like who do I help and how do I help
00:03:56 --> 00:03:59 them? So that's the positioning, packaging, and
00:03:59 --> 00:04:02 promise. I think this aligns very well for small
00:04:02 --> 00:04:06 business owners. Now if we look at what the biggest
00:04:06 --> 00:04:14 challenge is, and quick caveat here, 19 % of
00:04:14 --> 00:04:19 survey respondents said that they are pre -launch.
00:04:19 --> 00:04:24 And so, For any questions about, like, what's
00:04:24 --> 00:04:27 your current problem, struggle, income source,
00:04:27 --> 00:04:31 whatever. That's only for people who currently
00:04:31 --> 00:04:37 have a podcast. So, 558 minus 19 percent is 400,
00:04:38 --> 00:04:43 let's say 452, 451 .98. So, let's say 452. So,
00:04:43 --> 00:04:44 any of these questions I'm going to cover now,
00:04:46 --> 00:04:51 likely 452 people responded to. Biggest challenge,
00:04:51 --> 00:04:56 growth and discoverability. 72 % of people said
00:04:56 --> 00:05:01 that. This makes perfect sense. Growth and discoverability
00:05:01 --> 00:05:05 are very hard. I usually tell people, hey, a
00:05:05 --> 00:05:08 podcast is for strengthening your relationship,
00:05:08 --> 00:05:11 not for getting discovered. And your workflow,
00:05:12 --> 00:05:17 your system and process should be around creating
00:05:17 --> 00:05:20 great content and then putting it out there in
00:05:20 --> 00:05:24 the world. You can't just publish a podcast episode
00:05:24 --> 00:05:27 and hope people find it. I mean, you can. You
00:05:27 --> 00:05:30 should hope people find it. But job's not done
00:05:30 --> 00:05:33 once it's published, right? If you want your
00:05:33 --> 00:05:36 podcast to grow in that way. And my friend Courtney
00:05:36 --> 00:05:39 Elmer talks about podcast SEO a lot. This is
00:05:39 --> 00:05:41 really important. You need to focus on that.
00:05:42 --> 00:05:44 You need to think about that. I think this is
00:05:44 --> 00:05:46 one of the few places where like AI could help
00:05:46 --> 00:05:50 you here. appreciably help you. We'll get to
00:05:50 --> 00:05:53 more of that in the survey. But yeah, growing
00:05:53 --> 00:06:01 a podcast is hard. There's no algorithm for podcast
00:06:01 --> 00:06:03 discovery. There's no single algorithm. It's
00:06:03 --> 00:06:07 not like YouTube. Or it's not like any social
00:06:07 --> 00:06:11 network. Yes, there is maybe an algorithm in
00:06:11 --> 00:06:16 Spotify, but not really. There's no real recommendation
00:06:16 --> 00:06:19 engine, so that's really hard. A distant second
00:06:19 --> 00:06:24 is making money at 39%, and audience engagement
00:06:24 --> 00:06:28 is 32, and then rounding out the 30 or more percent
00:06:28 --> 00:06:31 of respondents. And they could pick more than
00:06:31 --> 00:06:35 one. Time commitment and burnout, which is my
00:06:35 --> 00:06:38 jam, right? So 30 % of the people here in this
00:06:38 --> 00:06:42 survey could likely benefit from how I help people.
00:06:45 --> 00:06:48 So that is biggest challenge if we scroll down
00:06:48 --> 00:06:51 a little bit I highlighted this because I think
00:06:51 --> 00:06:53 it's interesting. I've always thought about like
00:06:53 --> 00:06:56 podcasts and how they make money 85 % said they
00:06:56 --> 00:07:00 are not making money their podcast does not make
00:07:00 --> 00:07:04 money I'm a little I didn't take the survey.
00:07:04 --> 00:07:08 I'm a little curious if they mean that they're
00:07:08 --> 00:07:15 not generating revenue or if it means that they
00:07:15 --> 00:07:19 are generating revenue and their costs just exceed
00:07:19 --> 00:07:27 the revenue they're generating. The caveat here
00:07:27 --> 00:07:32 in the survey is like the low yes numbers maybe
00:07:32 --> 00:07:35 because majority of participants don't see monetization
00:07:35 --> 00:07:39 as a driver or priority just yet. That could
00:07:39 --> 00:07:43 be true, right? I think also if we dig deeper
00:07:43 --> 00:07:48 into revenue streams they've used, sponsorship
00:07:48 --> 00:07:52 and advertising and paid subscriptions are the
00:07:52 --> 00:07:56 biggest ones with 65 % and 48 % respectively.
00:07:56 --> 00:07:59 Those are also the hardest ways in my opinion
00:07:59 --> 00:08:03 to make money. I'm a sponsorship coach. I am
00:08:03 --> 00:08:06 an evangelist for RSS .com where we give people
00:08:06 --> 00:08:09 a lot of opportunities to make money. including
00:08:09 --> 00:08:14 paid ads, which is our dynamic instance for programmatic
00:08:14 --> 00:08:17 ads inserted dynamically. You probably heard
00:08:17 --> 00:08:19 one or two at the beginning of this episode.
00:08:20 --> 00:08:24 And it's still really hard to make appreciable
00:08:24 --> 00:08:28 money that way. Paid subscriptions even more,
00:08:28 --> 00:08:34 especially because if you look at The let's see
00:08:34 --> 00:08:37 number of down that they ask number of downloads
00:08:37 --> 00:08:40 at some point Like how many downloads is your
00:08:40 --> 00:08:43 show getting? I can't find it right now, but
00:08:43 --> 00:08:47 You know most are here. We go. How many downloads
00:08:47 --> 00:08:50 do your new episodes typically get? 50 % said
00:08:50 --> 00:09:02 less than 50 500 and more 16 percent total paid
00:09:02 --> 00:09:09 memberships is really, really hard if you don't
00:09:09 --> 00:09:12 have a big audience to make appreciable money.
00:09:13 --> 00:09:19 If you have a small niche audience and you're
00:09:19 --> 00:09:23 considering your packaging, positioning, and
00:09:23 --> 00:09:26 promise, coaching, consulting, and mentorship,
00:09:27 --> 00:09:30 which 29 % said they've tried, and product sales,
00:09:30 --> 00:09:35 27 % said they tried. Those could be big revenue
00:09:35 --> 00:09:38 generators for you. And I'm not saying easy,
00:09:39 --> 00:09:42 but easier. So which revenue stream has been
00:09:42 --> 00:09:45 most profitable to you? 41 % said sponsorship
00:09:45 --> 00:09:49 advertising, 23 % said paid subscriptions, and
00:09:49 --> 00:09:52 15 % said consulting, coaching, or mentorship.
00:09:54 --> 00:09:59 Your most profitable... I'd love to see raw numbers
00:09:59 --> 00:10:03 on paid subscriptions Because I want to know
00:10:03 --> 00:10:06 what the audience size in how much they're charging
00:10:06 --> 00:10:09 for paid subscriptions and if it's like like
00:10:09 --> 00:10:11 how different would the answer to this question
00:10:11 --> 00:10:17 would be If it was Which revenue stream has been
00:10:17 --> 00:10:20 worth it for you? I'd be really curious about
00:10:20 --> 00:10:24 that So that's a this is not really making money
00:10:25 --> 00:10:28 I want to get into the meat, which now is video
00:10:28 --> 00:10:32 and AI. And I'll get a disclaimer and a small
00:10:32 --> 00:10:36 rant out of the way here, because I think that
00:10:36 --> 00:10:40 video is an inevitability for podcasters. But
00:10:40 --> 00:10:42 I think it's just worth noting that the last
00:10:42 --> 00:10:48 time I saw this survey, Allatoo, who put out
00:10:48 --> 00:10:54 this report, didn't have video support the last
00:10:54 --> 00:10:58 time I saw it. And now they do. I just I'm not
00:10:58 --> 00:11:02 saying. If that means anything, I think like
00:11:02 --> 00:11:05 generally. If you have a product and it adds
00:11:05 --> 00:11:07 a feature, your customers are more likely to
00:11:07 --> 00:11:10 want or you either put it out because your customers
00:11:10 --> 00:11:13 want it. Or your customers are more likely to
00:11:13 --> 00:11:16 use it once you put it out. So I think I just
00:11:16 --> 00:11:20 want to. State that explicitly. Honestly, video
00:11:20 --> 00:11:25 in podcasting is an inevitability. There are
00:11:25 --> 00:11:30 more like if 72 % of these respondents are struggling
00:11:30 --> 00:11:33 with discover ability Having your podcast on
00:11:33 --> 00:11:39 YouTube and video with Spotify Improves the discover
00:11:39 --> 00:11:43 ability So it is an inevitability and I'll also
00:11:43 --> 00:11:47 just say if you're still saying your podcast
00:11:47 --> 00:11:51 isn't really a podcast unless it has an RSS feed
00:11:51 --> 00:11:55 or If you're only on YouTube, you don't really
00:11:55 --> 00:11:58 have a podcast. Like, knock that off. You are
00:11:58 --> 00:12:03 objectively wrong. When someone says, I have
00:12:03 --> 00:12:08 a podcast, it's only on YouTube. It is my job
00:12:08 --> 00:12:10 to say, have you considered a way to get your
00:12:10 --> 00:12:13 podcast in other apps like Spotify and Apple
00:12:13 --> 00:12:16 podcasts? Because when you're just like, oh,
00:12:16 --> 00:12:18 that's not really a podcast, you sound like a
00:12:18 --> 00:12:23 dick. Plain and simple, right? And if you're
00:12:23 --> 00:12:26 trying to be some sort of podcast purist, then
00:12:26 --> 00:12:30 you can only listen to podcasts on iPods, right?
00:12:30 --> 00:12:33 Because the word podcast is a portmanteau of
00:12:33 --> 00:12:37 iPod and broadcast. So if you're really trying
00:12:37 --> 00:12:40 to be a purist, break out that old iPod classic
00:12:40 --> 00:12:47 and listen to podcasts there. So video in podcasting
00:12:47 --> 00:12:51 is an inevitability. And the data is showing
00:12:51 --> 00:12:54 this. 19 % of respondents say they don't make
00:12:54 --> 00:12:58 any video and don't plan to. 32 % say they don't
00:12:58 --> 00:13:01 but they're considering it. And then the rest
00:13:01 --> 00:13:05 is they either use clips or post audiograms.
00:13:05 --> 00:13:10 19 % says they publish full video episodes. So
00:13:10 --> 00:13:14 I fall into the, I used to fall into the publish
00:13:14 --> 00:13:19 full video episodes. Now I post clips or highlights
00:13:19 --> 00:13:22 but not full video episodes. It just, it didn't
00:13:22 --> 00:13:24 seem worth it to me. It's gonna be different
00:13:24 --> 00:13:27 for everybody. So it didn't seem worth it to
00:13:27 --> 00:13:31 me. That might change in the future, right? I
00:13:31 --> 00:13:33 use Riverside to record and Riverside makes it
00:13:33 --> 00:13:41 easier to edit video. But I don't, what I am
00:13:41 --> 00:13:45 creating, I don't, like this would not be a compelling
00:13:45 --> 00:13:49 video save for the fact that if you want to read
00:13:49 --> 00:13:53 this survey along with me, But like, are you
00:13:53 --> 00:13:54 going to sit in front of your computer and listen
00:13:54 --> 00:13:56 to me talk through a thing that you can much
00:13:56 --> 00:13:59 more quickly read? No, you're probably in the
00:13:59 --> 00:14:02 car or on a commute or doing chores or at the
00:14:02 --> 00:14:05 gym. You're probably not sitting in front of
00:14:05 --> 00:14:08 your computer reading this report with me. So
00:14:08 --> 00:14:11 the video just wasn't compelling for me. All
00:14:11 --> 00:14:15 right. And now the big one. Are you using AI
00:14:15 --> 00:14:17 tools in any part of your podcast production?
00:14:20 --> 00:14:25 38 percent. AI -generated transcripts. 33 % say
00:14:25 --> 00:14:29 they're not using AI at all. That is the number
00:14:29 --> 00:14:35 two answer in this survey. 30 % say AI for content
00:14:35 --> 00:14:39 research ideas and planning. 30 % say AI -generated
00:14:39 --> 00:14:44 show notes and episode titles. 27 % say AI -assisted
00:14:44 --> 00:14:47 editing or sound enhancement. 21 % say AI for
00:14:47 --> 00:14:54 marketing. Then So, okay, so what they did was
00:14:54 --> 00:14:58 they combined two here right the 33 % No, that
00:14:58 --> 00:15:02 oh, yeah number shakes out. Okay, 17 % of those
00:15:02 --> 00:15:06 17 % say I don't use AI and I don't plan to 16
00:15:06 --> 00:15:10 % say I don't use AI and I'd like to 3 % say
00:15:10 --> 00:15:13 they use AI voice cloning or synthetic hosts.
00:15:14 --> 00:15:19 I Would say here if you cannot speak and you
00:15:19 --> 00:15:24 want to have a podcast, a synthetic voice is
00:15:24 --> 00:15:28 a very, this is one way where like AI has made
00:15:28 --> 00:15:32 podcasting more accessible. If you're just doing
00:15:32 --> 00:15:35 it for S &G's because you don't feel like recording,
00:15:35 --> 00:15:39 you should just not have a podcast. Plain and
00:15:39 --> 00:15:44 simple. If you don't feel like talking, don't
00:15:44 --> 00:15:47 talk, right? Just like, oh, I have AI write for
00:15:47 --> 00:15:49 me. Don't write if you don't want to write. No
00:15:49 --> 00:15:54 one's forcing you to write. So like, I just,
00:15:54 --> 00:15:57 I don't get that. Again, if you are unable to
00:15:57 --> 00:16:00 speak and you want to have a podcast and this
00:16:00 --> 00:16:03 is a great way to do it, right? That's great.
00:16:04 --> 00:16:07 I think that's a really nice thing. So I'd be
00:16:07 --> 00:16:10 curious to see how people are using the AI voice
00:16:10 --> 00:16:15 cloning in synthetic hosts. So there's a lot
00:16:15 --> 00:16:18 to unpack here, right? AI -generated transcripts,
00:16:18 --> 00:16:21 I think are a great way to use AI. I still think
00:16:21 --> 00:16:23 you should have a human review them. Like, I
00:16:23 --> 00:16:25 have AI -generated transcripts and then my VA
00:16:25 --> 00:16:28 reviews them. Because transcripts, the point
00:16:28 --> 00:16:31 of a transcript is to make it accessible for
00:16:31 --> 00:16:35 those who can't listen. And so you want accuracy.
00:16:35 --> 00:16:38 And then the other reason is SEO purposes or
00:16:38 --> 00:16:41 discoverability purposes. And again, you want
00:16:41 --> 00:16:43 accuracy there. So I think AI transcripts are
00:16:43 --> 00:16:45 great. If you're not doing transcripts at all,
00:16:46 --> 00:16:48 there's really no excuse to not have AI transcripts
00:16:48 --> 00:16:51 now. But I still think you should have humans
00:16:51 --> 00:16:55 review them. And then AI assisted editing or
00:16:55 --> 00:16:58 sound enhancement? My hands are not clean here.
00:16:58 --> 00:17:00 I'm AI hesitant. My hands are not clean here,
00:17:00 --> 00:17:04 though. I use AI assisted editing and sound enhancement.
00:17:05 --> 00:17:08 If not on my show, as far as I know. I mean,
00:17:08 --> 00:17:11 my editor edits my show. For this one. Don't
00:17:11 --> 00:17:17 know is isotope RX is that AI enhancement? I
00:17:17 --> 00:17:19 Don't do anything it listens to my audio and
00:17:19 --> 00:17:23 cleans it up. So I guess it could be And then
00:17:23 --> 00:17:27 AI editing like I edit via transcript what I
00:17:27 --> 00:17:31 don't do is say Hey Riverside edit this for me
00:17:31 --> 00:17:36 and then just put it out Or I don't say hey Gemini
00:17:36 --> 00:17:38 find the places I should cut and just blindly
00:17:38 --> 00:17:44 do that but I it's AI assisted. So like, I think
00:17:44 --> 00:17:48 AI can be a really great tool. I would beg you,
00:17:48 --> 00:17:54 I will beg you, don't let AI have the first crack
00:17:54 --> 00:18:00 at research ideas and planning. Come up with
00:18:00 --> 00:18:03 stuff, use your brain and your critical thinking
00:18:03 --> 00:18:09 skills, and do it yourself first. And then if
00:18:09 --> 00:18:12 you want to rubber duck with AI, if you want
00:18:12 --> 00:18:18 to get another opinion from AI, fine. But don't
00:18:18 --> 00:18:26 give AI the first crack at creative work. Just
00:18:26 --> 00:18:29 what I think. What I think strong, not just what
00:18:29 --> 00:18:34 I think, I strongly believe this. So I thought
00:18:34 --> 00:18:38 that was an interesting point. And then The last
00:18:38 --> 00:18:42 thing I want to cover here is video versus audio
00:18:42 --> 00:18:47 production time. So the study here, the report
00:18:47 --> 00:18:50 here says video and audio only podcasters spend
00:18:50 --> 00:18:55 similar time creating each episode with most
00:18:55 --> 00:18:58 and both groups falling into the one to three
00:18:58 --> 00:19:02 or four to five hour ranges. The survey suggests
00:19:02 --> 00:19:05 that audio only creators are more likely to invest
00:19:06 --> 00:19:09 longer overall with 45 % spending more than six
00:19:09 --> 00:19:13 hours per episode compared to about 36 % of video
00:19:13 --> 00:19:20 podcasters. That's super interesting. But as
00:19:20 --> 00:19:23 they point out, audio creators often will follow
00:19:23 --> 00:19:25 a more traditional editing culture. Whereas if
00:19:25 --> 00:19:28 you're using video, you're probably, I think
00:19:28 --> 00:19:30 the conjecture here is you're taking more shortcuts.
00:19:30 --> 00:19:34 That is certainly true for me. If I'm editing
00:19:34 --> 00:19:39 a video, I'm using Gling .ai or Riverside, both
00:19:39 --> 00:19:46 AI tools to help me edit. And then the, so that's,
00:19:46 --> 00:19:54 that's interesting. And then 25 % of respondents
00:19:54 --> 00:19:56 say they can, they've considered quitting because
00:19:56 --> 00:20:00 of lack of time. 21 % say they never considered
00:20:00 --> 00:20:09 quitting. But one of the wrapping up here, There
00:20:09 --> 00:20:13 are two more notes on AI. What's the biggest
00:20:13 --> 00:20:15 threat facing podcasters in the next three years?
00:20:17 --> 00:20:23 25 % say increased competition and 25 % say AI.
00:20:27 --> 00:20:29 They highlight that a noticeable trend was 28
00:20:29 --> 00:20:33 % of the under 50 see AI as the biggest threat,
00:20:33 --> 00:20:37 while increased competition was seen by the as
00:20:37 --> 00:20:40 the biggest threat by people over 50. I think
00:20:40 --> 00:20:43 that's very interesting. I think people over
00:20:43 --> 00:20:45 50 have probably been podcasting a very long
00:20:45 --> 00:20:51 time, and they remember when there was little
00:20:51 --> 00:20:55 to no competition. And now they're seeing it's
00:20:55 --> 00:20:58 harder to be discovered and harder to keep people's
00:20:58 --> 00:21:01 attention. Whereas under 50s, I would say AI
00:21:01 --> 00:21:05 is the biggest threat to podcasting. because
00:21:05 --> 00:21:07 people are using it to take shortcuts. They're
00:21:07 --> 00:21:10 forgetting the craftsmanship of podcasting and
00:21:10 --> 00:21:15 other content creation. So really interesting.
00:21:15 --> 00:21:17 It's an overall, a really interesting survey.
00:21:19 --> 00:21:23 Five big takeaways. The one that stood out to
00:21:23 --> 00:21:27 me is AI doesn't guarantee time saved. They say
00:21:27 --> 00:21:30 there was no clear difference in time spent between
00:21:30 --> 00:21:34 podcasters using AI and those who don't. But
00:21:34 --> 00:21:36 they also say it's difficult to draw firm conclusions,
00:21:36 --> 00:21:39 right? Because it really does depend. I would
00:21:39 --> 00:21:44 say if you are looking at AI to help save you
00:21:44 --> 00:21:47 time, the places to do it are with an AI -generated
00:21:47 --> 00:21:54 transcript, helping you edit, but not editing
00:21:54 --> 00:21:57 for you. I would encourage you to read about
00:21:57 --> 00:22:02 the the autonomous system idea behind a human
00:22:02 --> 00:22:06 in control. We hear about human in the loop all
00:22:06 --> 00:22:08 the time, right? Like, oh, it'll do something
00:22:08 --> 00:22:13 and keep humans in the loop. Human in control
00:22:13 --> 00:22:17 should be the way we approach creating stuff,
00:22:18 --> 00:22:21 including a podcast. The AI doesn't do something
00:22:21 --> 00:22:25 unless we tell it to do something. That's my
00:22:25 --> 00:22:30 biggest takeaway here. is that as we struggle
00:22:30 --> 00:22:35 with discoverability and making money and we're
00:22:35 --> 00:22:38 looking to save time and places so we can spend
00:22:38 --> 00:22:42 it in the right places, AI is not a magic bullet.
00:22:43 --> 00:22:47 And it's certainly not going to produce something
00:22:47 --> 00:22:53 worth listening to as much as you will. Because
00:22:53 --> 00:22:56 you know your audience better than some robot.
00:22:57 --> 00:22:59 All right. Well, that's it for this episode.
00:22:59 --> 00:23:04 I would encourage you to check out the survey.
00:23:04 --> 00:23:10 It's over at alatoo .com. I will link to it in
00:23:10 --> 00:23:12 the show notes as well, which you can find in
00:23:12 --> 00:23:16 the description below or over at streamlinedpodcaster
00:23:16 --> 00:23:19 .com. Let me know what you think. You can write
00:23:19 --> 00:23:22 in, leave a comment over at streamlinedpodcaster
00:23:22 --> 00:23:26 .com. And until next time. I hope you find some
00:23:26 --> 00:23:28 space in your week.