The Independent Podcaster Report 2025 by The Podcast Host is out now. I break down my favorite parts, and offer strong opinions on making money, video, and AI.
Unsurprisingly, many (about 30%) feel time-starved and worry about burnout...but does AI help prevent that? Not necessarily.
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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.
Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.
Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/
00:00:02 --> 00:00:06 Welcome to the Streamlines Podcaster, a podcast
00:00:06 --> 00:00:08 that shows you how to put the right systems in
00:00:08 --> 00:00:12 place so you can stop spinning your wheels, focus
00:00:12 --> 00:00:15 on making great content and see your show grow.
00:00:15 --> 00:00:17 Because there's nothing worse than putting a
00:00:17 --> 00:00:20 ton of effort into your show to see very few
00:00:20 --> 00:00:24 benefits and even fewer downloads. My name is
00:00:24 --> 00:00:26 Joe Casabona, and I know you're strapped for
00:00:26 --> 00:00:30 time. So let's get into it. Hey, everybody, Joe
00:00:30 --> 00:00:33 Casabona here today. I want to go through my
00:00:33 --> 00:00:36 favorite points of the independent podcaster
00:00:36 --> 00:00:41 report 2025. I will link the entire report below.
00:00:41 --> 00:00:44 So I'll start with kind of methodology and limitations
00:00:44 --> 00:00:48 for what they did. And then I'll hit my most
00:00:48 --> 00:00:50 interesting points. I'm not going to go through
00:00:50 --> 00:00:51 the whole thing because I think that's boring
00:00:51 --> 00:00:54 for you to hear me talk about the whole thing.
00:00:55 --> 00:00:57 If you want to hear me talk about the whole thing,
00:00:58 --> 00:01:01 let me know. Leave a comment over a streamlined
00:01:01 --> 00:01:03 podcaster comm that's also where you can get
00:01:03 --> 00:01:07 the report This report was put together by the
00:01:07 --> 00:01:14 podcast host and ala to it has 558 creators and
00:01:14 --> 00:01:18 the number of people who took it largely probably
00:01:18 --> 00:01:21 overwhelmingly from the podcast host and ala
00:01:21 --> 00:01:27 to audience slash customer base so You know,
00:01:27 --> 00:01:33 they say represents a sample It reflects their
00:01:33 --> 00:01:36 own audience may not capture the full range of
00:01:36 --> 00:01:40 backgrounds I've always had in my head that like
00:01:40 --> 00:01:42 a thousand is significant significant statistically
00:01:42 --> 00:01:46 significant, but again This is a limitation.
00:01:46 --> 00:01:48 I think there are still some interesting snapshots
00:01:48 --> 00:01:50 here. I went through and I highlighted some things
00:01:50 --> 00:01:53 so I'll walk through these I'd love to hear your
00:01:53 --> 00:01:55 thoughts on it again over a streamlined podcaster
00:01:55 --> 00:01:59 calm I do want to say right off the bat, I didn't
00:01:59 --> 00:02:01 highlight this, but 47 % of people are aged 50
00:02:01 --> 00:02:07 plus. And this is either like younger generations
00:02:07 --> 00:02:13 don't want to take polls or surveys or just the
00:02:13 --> 00:02:15 podcast host has been around for a very long
00:02:15 --> 00:02:18 time and maybe their audience is aging with them.
00:02:18 --> 00:02:22 So just an interesting point. The first thing
00:02:22 --> 00:02:26 I highlighted. was the primary goal. What is
00:02:26 --> 00:02:31 the ultimate goal of your podcast? 31 % said
00:02:31 --> 00:02:35 help, support, or motivate others. 20 % said
00:02:35 --> 00:02:40 personal enjoyment or creative outlet. 12 % said
00:02:40 --> 00:02:44 raise awareness about a cause or topic. 11 %
00:02:44 --> 00:02:47 said establish a main income source. The rest,
00:02:47 --> 00:02:49 I think there's like a hodgepodge here that could
00:02:49 --> 00:02:50 probably all be grouped together. Establish a
00:02:50 --> 00:02:52 main income source, develop or promote a business
00:02:52 --> 00:02:55 or brand. build my authority on a topic, create
00:02:55 --> 00:03:01 a side hustle, accounts for 33%. I think those
00:03:01 --> 00:03:05 could kind of all be lumped together, but they're
00:03:05 --> 00:03:08 not. They're broken up. I assume they have a
00:03:08 --> 00:03:11 reason for that. So 31 % though, help support
00:03:11 --> 00:03:13 or motivate others. I think that's very interesting.
00:03:13 --> 00:03:16 I think this is the best place for small business
00:03:16 --> 00:03:18 owners to be, right? If you're listening to this,
00:03:18 --> 00:03:21 you likely are a small business owner or want
00:03:21 --> 00:03:25 to be. And help, support, and motivate others
00:03:25 --> 00:03:30 is a very important aspect of a podcast for us,
00:03:30 --> 00:03:34 right? I've been telling people what is your,
00:03:34 --> 00:03:36 you know, and I help people launch their podcasts.
00:03:37 --> 00:03:42 I say, what is your positioning, packaging, and
00:03:42 --> 00:03:45 promise? Who are you serving? How are you telling
00:03:45 --> 00:03:50 them you serve them? What are you promising them
00:03:50 --> 00:03:55 when they listen? And usually this is how do
00:03:55 --> 00:03:56 I help, like who do I help and how do I help
00:03:56 --> 00:03:59 them? So that's the positioning, packaging, and
00:03:59 --> 00:04:02 promise. I think this aligns very well for small
00:04:02 --> 00:04:06 business owners. Now if we look at what the biggest
00:04:06 --> 00:04:14 challenge is, and quick caveat here, 19 % of
00:04:14 --> 00:04:19 survey respondents said that they are pre -launch.
00:04:19 --> 00:04:24 And so, For any questions about, like, what's
00:04:24 --> 00:04:27 your current problem, struggle, income source,
00:04:27 --> 00:04:31 whatever. That's only for people who currently
00:04:31 --> 00:04:37 have a podcast. So, 558 minus 19 percent is 400,
00:04:38 --> 00:04:43 let's say 452, 451 .98. So, let's say 452. So,
00:04:43 --> 00:04:44 any of these questions I'm going to cover now,
00:04:46 --> 00:04:51 likely 452 people responded to. Biggest challenge,
00:04:51 --> 00:04:56 growth and discoverability. 72 % of people said
00:04:56 --> 00:05:01 that. This makes perfect sense. Growth and discoverability
00:05:01 --> 00:05:05 are very hard. I usually tell people, hey, a
00:05:05 --> 00:05:08 podcast is for strengthening your relationship,
00:05:08 --> 00:05:11 not for getting discovered. And your workflow,
00:05:12 --> 00:05:17 your system and process should be around creating
00:05:17 --> 00:05:20 great content and then putting it out there in
00:05:20 --> 00:05:24 the world. You can't just publish a podcast episode
00:05:24 --> 00:05:27 and hope people find it. I mean, you can. You
00:05:27 --> 00:05:30 should hope people find it. But job's not done
00:05:30 --> 00:05:33 once it's published, right? If you want your
00:05:33 --> 00:05:36 podcast to grow in that way. And my friend Courtney
00:05:36 --> 00:05:39 Elmer talks about podcast SEO a lot. This is
00:05:39 --> 00:05:41 really important. You need to focus on that.
00:05:42 --> 00:05:44 You need to think about that. I think this is
00:05:44 --> 00:05:46 one of the few places where like AI could help
00:05:46 --> 00:05:50 you here. appreciably help you. We'll get to
00:05:50 --> 00:05:53 more of that in the survey. But yeah, growing
00:05:53 --> 00:06:01 a podcast is hard. There's no algorithm for podcast
00:06:01 --> 00:06:03 discovery. There's no single algorithm. It's
00:06:03 --> 00:06:07 not like YouTube. Or it's not like any social
00:06:07 --> 00:06:11 network. Yes, there is maybe an algorithm in
00:06:11 --> 00:06:16 Spotify, but not really. There's no real recommendation
00:06:16 --> 00:06:19 engine, so that's really hard. A distant second
00:06:19 --> 00:06:24 is making money at 39%, and audience engagement
00:06:24 --> 00:06:28 is 32, and then rounding out the 30 or more percent
00:06:28 --> 00:06:31 of respondents. And they could pick more than
00:06:31 --> 00:06:35 one. Time commitment and burnout, which is my
00:06:35 --> 00:06:38 jam, right? So 30 % of the people here in this
00:06:38 --> 00:06:42 survey could likely benefit from how I help people.
00:06:45 --> 00:06:48 So that is biggest challenge if we scroll down
00:06:48 --> 00:06:51 a little bit I highlighted this because I think
00:06:51 --> 00:06:53 it's interesting. I've always thought about like
00:06:53 --> 00:06:56 podcasts and how they make money 85 % said they
00:06:56 --> 00:07:00 are not making money their podcast does not make
00:07:00 --> 00:07:04 money I'm a little I didn't take the survey.
00:07:04 --> 00:07:08 I'm a little curious if they mean that they're
00:07:08 --> 00:07:15 not generating revenue or if it means that they
00:07:15 --> 00:07:19 are generating revenue and their costs just exceed
00:07:19 --> 00:07:27 the revenue they're generating. The caveat here
00:07:27 --> 00:07:32 in the survey is like the low yes numbers maybe
00:07:32 --> 00:07:35 because majority of participants don't see monetization
00:07:35 --> 00:07:39 as a driver or priority just yet. That could
00:07:39 --> 00:07:43 be true, right? I think also if we dig deeper
00:07:43 --> 00:07:48 into revenue streams they've used, sponsorship
00:07:48 --> 00:07:52 and advertising and paid subscriptions are the
00:07:52 --> 00:07:56 biggest ones with 65 % and 48 % respectively.
00:07:56 --> 00:07:59 Those are also the hardest ways in my opinion
00:07:59 --> 00:08:03 to make money. I'm a sponsorship coach. I am
00:08:03 --> 00:08:06 an evangelist for RSS .com where we give people
00:08:06 --> 00:08:09 a lot of opportunities to make money. including
00:08:09 --> 00:08:14 paid ads, which is our dynamic instance for programmatic
00:08:14 --> 00:08:17 ads inserted dynamically. You probably heard
00:08:17 --> 00:08:19 one or two at the beginning of this episode.
00:08:20 --> 00:08:24 And it's still really hard to make appreciable
00:08:24 --> 00:08:28 money that way. Paid subscriptions even more,
00:08:28 --> 00:08:34 especially because if you look at The let's see
00:08:34 --> 00:08:37 number of down that they ask number of downloads
00:08:37 --> 00:08:40 at some point Like how many downloads is your
00:08:40 --> 00:08:43 show getting? I can't find it right now, but
00:08:43 --> 00:08:47 You know most are here. We go. How many downloads
00:08:47 --> 00:08:50 do your new episodes typically get? 50 % said
00:08:50 --> 00:09:02 less than 50 500 and more 16 percent total paid
00:09:02 --> 00:09:09 memberships is really, really hard if you don't
00:09:09 --> 00:09:12 have a big audience to make appreciable money.
00:09:13 --> 00:09:19 If you have a small niche audience and you're
00:09:19 --> 00:09:23 considering your packaging, positioning, and
00:09:23 --> 00:09:26 promise, coaching, consulting, and mentorship,
00:09:27 --> 00:09:30 which 29 % said they've tried, and product sales,
00:09:30 --> 00:09:35 27 % said they tried. Those could be big revenue
00:09:35 --> 00:09:38 generators for you. And I'm not saying easy,
00:09:39 --> 00:09:42 but easier. So which revenue stream has been
00:09:42 --> 00:09:45 most profitable to you? 41 % said sponsorship
00:09:45 --> 00:09:49 advertising, 23 % said paid subscriptions, and
00:09:49 --> 00:09:52 15 % said consulting, coaching, or mentorship.
00:09:54 --> 00:09:59 Your most profitable... I'd love to see raw numbers
00:09:59 --> 00:10:03 on paid subscriptions Because I want to know
00:10:03 --> 00:10:06 what the audience size in how much they're charging
00:10:06 --> 00:10:09 for paid subscriptions and if it's like like
00:10:09 --> 00:10:11 how different would the answer to this question
00:10:11 --> 00:10:17 would be If it was Which revenue stream has been
00:10:17 --> 00:10:20 worth it for you? I'd be really curious about
00:10:20 --> 00:10:24 that So that's a this is not really making money
00:10:25 --> 00:10:28 I want to get into the meat, which now is video
00:10:28 --> 00:10:32 and AI. And I'll get a disclaimer and a small
00:10:32 --> 00:10:36 rant out of the way here, because I think that
00:10:36 --> 00:10:40 video is an inevitability for podcasters. But
00:10:40 --> 00:10:42 I think it's just worth noting that the last
00:10:42 --> 00:10:48 time I saw this survey, Allatoo, who put out
00:10:48 --> 00:10:54 this report, didn't have video support the last
00:10:54 --> 00:10:58 time I saw it. And now they do. I just I'm not
00:10:58 --> 00:11:02 saying. If that means anything, I think like
00:11:02 --> 00:11:05 generally. If you have a product and it adds
00:11:05 --> 00:11:07 a feature, your customers are more likely to
00:11:07 --> 00:11:10 want or you either put it out because your customers
00:11:10 --> 00:11:13 want it. Or your customers are more likely to
00:11:13 --> 00:11:16 use it once you put it out. So I think I just
00:11:16 --> 00:11:20 want to. State that explicitly. Honestly, video
00:11:20 --> 00:11:25 in podcasting is an inevitability. There are
00:11:25 --> 00:11:30 more like if 72 % of these respondents are struggling
00:11:30 --> 00:11:33 with discover ability Having your podcast on
00:11:33 --> 00:11:39 YouTube and video with Spotify Improves the discover
00:11:39 --> 00:11:43 ability So it is an inevitability and I'll also
00:11:43 --> 00:11:47 just say if you're still saying your podcast
00:11:47 --> 00:11:51 isn't really a podcast unless it has an RSS feed
00:11:51 --> 00:11:55 or If you're only on YouTube, you don't really
00:11:55 --> 00:11:58 have a podcast. Like, knock that off. You are
00:11:58 --> 00:12:03 objectively wrong. When someone says, I have
00:12:03 --> 00:12:08 a podcast, it's only on YouTube. It is my job
00:12:08 --> 00:12:10 to say, have you considered a way to get your
00:12:10 --> 00:12:13 podcast in other apps like Spotify and Apple
00:12:13 --> 00:12:16 podcasts? Because when you're just like, oh,
00:12:16 --> 00:12:18 that's not really a podcast, you sound like a
00:12:18 --> 00:12:23 dick. Plain and simple, right? And if you're
00:12:23 --> 00:12:26 trying to be some sort of podcast purist, then
00:12:26 --> 00:12:30 you can only listen to podcasts on iPods, right?
00:12:30 --> 00:12:33 Because the word podcast is a portmanteau of
00:12:33 --> 00:12:37 iPod and broadcast. So if you're really trying
00:12:37 --> 00:12:40 to be a purist, break out that old iPod classic
00:12:40 --> 00:12:47 and listen to podcasts there. So video in podcasting
00:12:47 --> 00:12:51 is an inevitability. And the data is showing
00:12:51 --> 00:12:54 this. 19 % of respondents say they don't make
00:12:54 --> 00:12:58 any video and don't plan to. 32 % say they don't
00:12:58 --> 00:13:01 but they're considering it. And then the rest
00:13:01 --> 00:13:05 is they either use clips or post audiograms.
00:13:05 --> 00:13:10 19 % says they publish full video episodes. So
00:13:10 --> 00:13:14 I fall into the, I used to fall into the publish
00:13:14 --> 00:13:19 full video episodes. Now I post clips or highlights
00:13:19 --> 00:13:22 but not full video episodes. It just, it didn't
00:13:22 --> 00:13:24 seem worth it to me. It's gonna be different
00:13:24 --> 00:13:27 for everybody. So it didn't seem worth it to
00:13:27 --> 00:13:31 me. That might change in the future, right? I
00:13:31 --> 00:13:33 use Riverside to record and Riverside makes it
00:13:33 --> 00:13:41 easier to edit video. But I don't, what I am
00:13:41 --> 00:13:45 creating, I don't, like this would not be a compelling
00:13:45 --> 00:13:49 video save for the fact that if you want to read
00:13:49 --> 00:13:53 this survey along with me, But like, are you
00:13:53 --> 00:13:54 going to sit in front of your computer and listen
00:13:54 --> 00:13:56 to me talk through a thing that you can much
00:13:56 --> 00:13:59 more quickly read? No, you're probably in the
00:13:59 --> 00:14:02 car or on a commute or doing chores or at the
00:14:02 --> 00:14:05 gym. You're probably not sitting in front of
00:14:05 --> 00:14:08 your computer reading this report with me. So
00:14:08 --> 00:14:11 the video just wasn't compelling for me. All
00:14:11 --> 00:14:15 right. And now the big one. Are you using AI
00:14:15 --> 00:14:17 tools in any part of your podcast production?
00:14:20 --> 00:14:25 38 percent. AI -generated transcripts. 33 % say
00:14:25 --> 00:14:29 they're not using AI at all. That is the number
00:14:29 --> 00:14:35 two answer in this survey. 30 % say AI for content
00:14:35 --> 00:14:39 research ideas and planning. 30 % say AI -generated
00:14:39 --> 00:14:44 show notes and episode titles. 27 % say AI -assisted
00:14:44 --> 00:14:47 editing or sound enhancement. 21 % say AI for
00:14:47 --> 00:14:54 marketing. Then So, okay, so what they did was
00:14:54 --> 00:14:58 they combined two here right the 33 % No, that
00:14:58 --> 00:15:02 oh, yeah number shakes out. Okay, 17 % of those
00:15:02 --> 00:15:06 17 % say I don't use AI and I don't plan to 16
00:15:06 --> 00:15:10 % say I don't use AI and I'd like to 3 % say
00:15:10 --> 00:15:13 they use AI voice cloning or synthetic hosts.
00:15:14 --> 00:15:19 I Would say here if you cannot speak and you
00:15:19 --> 00:15:24 want to have a podcast, a synthetic voice is
00:15:24 --> 00:15:28 a very, this is one way where like AI has made
00:15:28 --> 00:15:32 podcasting more accessible. If you're just doing
00:15:32 --> 00:15:35 it for S &G's because you don't feel like recording,
00:15:35 --> 00:15:39 you should just not have a podcast. Plain and
00:15:39 --> 00:15:44 simple. If you don't feel like talking, don't
00:15:44 --> 00:15:47 talk, right? Just like, oh, I have AI write for
00:15:47 --> 00:15:49 me. Don't write if you don't want to write. No
00:15:49 --> 00:15:54 one's forcing you to write. So like, I just,
00:15:54 --> 00:15:57 I don't get that. Again, if you are unable to
00:15:57 --> 00:16:00 speak and you want to have a podcast and this
00:16:00 --> 00:16:03 is a great way to do it, right? That's great.
00:16:04 --> 00:16:07 I think that's a really nice thing. So I'd be
00:16:07 --> 00:16:10 curious to see how people are using the AI voice
00:16:10 --> 00:16:15 cloning in synthetic hosts. So there's a lot
00:16:15 --> 00:16:18 to unpack here, right? AI -generated transcripts,
00:16:18 --> 00:16:21 I think are a great way to use AI. I still think
00:16:21 --> 00:16:23 you should have a human review them. Like, I
00:16:23 --> 00:16:25 have AI -generated transcripts and then my VA
00:16:25 --> 00:16:28 reviews them. Because transcripts, the point
00:16:28 --> 00:16:31 of a transcript is to make it accessible for
00:16:31 --> 00:16:35 those who can't listen. And so you want accuracy.
00:16:35 --> 00:16:38 And then the other reason is SEO purposes or
00:16:38 --> 00:16:41 discoverability purposes. And again, you want
00:16:41 --> 00:16:43 accuracy there. So I think AI transcripts are
00:16:43 --> 00:16:45 great. If you're not doing transcripts at all,
00:16:46 --> 00:16:48 there's really no excuse to not have AI transcripts
00:16:48 --> 00:16:51 now. But I still think you should have humans
00:16:51 --> 00:16:55 review them. And then AI assisted editing or
00:16:55 --> 00:16:58 sound enhancement? My hands are not clean here.
00:16:58 --> 00:17:00 I'm AI hesitant. My hands are not clean here,
00:17:00 --> 00:17:04 though. I use AI assisted editing and sound enhancement.
00:17:05 --> 00:17:08 If not on my show, as far as I know. I mean,
00:17:08 --> 00:17:11 my editor edits my show. For this one. Don't
00:17:11 --> 00:17:17 know is isotope RX is that AI enhancement? I
00:17:17 --> 00:17:19 Don't do anything it listens to my audio and
00:17:19 --> 00:17:23 cleans it up. So I guess it could be And then
00:17:23 --> 00:17:27 AI editing like I edit via transcript what I
00:17:27 --> 00:17:31 don't do is say Hey Riverside edit this for me
00:17:31 --> 00:17:36 and then just put it out Or I don't say hey Gemini
00:17:36 --> 00:17:38 find the places I should cut and just blindly
00:17:38 --> 00:17:44 do that but I it's AI assisted. So like, I think
00:17:44 --> 00:17:48 AI can be a really great tool. I would beg you,
00:17:48 --> 00:17:54 I will beg you, don't let AI have the first crack
00:17:54 --> 00:18:00 at research ideas and planning. Come up with
00:18:00 --> 00:18:03 stuff, use your brain and your critical thinking
00:18:03 --> 00:18:09 skills, and do it yourself first. And then if
00:18:09 --> 00:18:12 you want to rubber duck with AI, if you want
00:18:12 --> 00:18:18 to get another opinion from AI, fine. But don't
00:18:18 --> 00:18:26 give AI the first crack at creative work. Just
00:18:26 --> 00:18:29 what I think. What I think strong, not just what
00:18:29 --> 00:18:34 I think, I strongly believe this. So I thought
00:18:34 --> 00:18:38 that was an interesting point. And then The last
00:18:38 --> 00:18:42 thing I want to cover here is video versus audio
00:18:42 --> 00:18:47 production time. So the study here, the report
00:18:47 --> 00:18:50 here says video and audio only podcasters spend
00:18:50 --> 00:18:55 similar time creating each episode with most
00:18:55 --> 00:18:58 and both groups falling into the one to three
00:18:58 --> 00:19:02 or four to five hour ranges. The survey suggests
00:19:02 --> 00:19:05 that audio only creators are more likely to invest
00:19:06 --> 00:19:09 longer overall with 45 % spending more than six
00:19:09 --> 00:19:13 hours per episode compared to about 36 % of video
00:19:13 --> 00:19:20 podcasters. That's super interesting. But as
00:19:20 --> 00:19:23 they point out, audio creators often will follow
00:19:23 --> 00:19:25 a more traditional editing culture. Whereas if
00:19:25 --> 00:19:28 you're using video, you're probably, I think
00:19:28 --> 00:19:30 the conjecture here is you're taking more shortcuts.
00:19:30 --> 00:19:34 That is certainly true for me. If I'm editing
00:19:34 --> 00:19:39 a video, I'm using Gling .ai or Riverside, both
00:19:39 --> 00:19:46 AI tools to help me edit. And then the, so that's,
00:19:46 --> 00:19:54 that's interesting. And then 25 % of respondents
00:19:54 --> 00:19:56 say they can, they've considered quitting because
00:19:56 --> 00:20:00 of lack of time. 21 % say they never considered
00:20:00 --> 00:20:09 quitting. But one of the wrapping up here, There
00:20:09 --> 00:20:13 are two more notes on AI. What's the biggest
00:20:13 --> 00:20:15 threat facing podcasters in the next three years?
00:20:17 --> 00:20:23 25 % say increased competition and 25 % say AI.
00:20:27 --> 00:20:29 They highlight that a noticeable trend was 28
00:20:29 --> 00:20:33 % of the under 50 see AI as the biggest threat,
00:20:33 --> 00:20:37 while increased competition was seen by the as
00:20:37 --> 00:20:40 the biggest threat by people over 50. I think
00:20:40 --> 00:20:43 that's very interesting. I think people over
00:20:43 --> 00:20:45 50 have probably been podcasting a very long
00:20:45 --> 00:20:51 time, and they remember when there was little
00:20:51 --> 00:20:55 to no competition. And now they're seeing it's
00:20:55 --> 00:20:58 harder to be discovered and harder to keep people's
00:20:58 --> 00:21:01 attention. Whereas under 50s, I would say AI
00:21:01 --> 00:21:05 is the biggest threat to podcasting. because
00:21:05 --> 00:21:07 people are using it to take shortcuts. They're
00:21:07 --> 00:21:10 forgetting the craftsmanship of podcasting and
00:21:10 --> 00:21:15 other content creation. So really interesting.
00:21:15 --> 00:21:17 It's an overall, a really interesting survey.
00:21:19 --> 00:21:23 Five big takeaways. The one that stood out to
00:21:23 --> 00:21:27 me is AI doesn't guarantee time saved. They say
00:21:27 --> 00:21:30 there was no clear difference in time spent between
00:21:30 --> 00:21:34 podcasters using AI and those who don't. But
00:21:34 --> 00:21:36 they also say it's difficult to draw firm conclusions,
00:21:36 --> 00:21:39 right? Because it really does depend. I would
00:21:39 --> 00:21:44 say if you are looking at AI to help save you
00:21:44 --> 00:21:47 time, the places to do it are with an AI -generated
00:21:47 --> 00:21:54 transcript, helping you edit, but not editing
00:21:54 --> 00:21:57 for you. I would encourage you to read about
00:21:57 --> 00:22:02 the the autonomous system idea behind a human
00:22:02 --> 00:22:06 in control. We hear about human in the loop all
00:22:06 --> 00:22:08 the time, right? Like, oh, it'll do something
00:22:08 --> 00:22:13 and keep humans in the loop. Human in control
00:22:13 --> 00:22:17 should be the way we approach creating stuff,
00:22:18 --> 00:22:21 including a podcast. The AI doesn't do something
00:22:21 --> 00:22:25 unless we tell it to do something. That's my
00:22:25 --> 00:22:30 biggest takeaway here. is that as we struggle
00:22:30 --> 00:22:35 with discoverability and making money and we're
00:22:35 --> 00:22:38 looking to save time and places so we can spend
00:22:38 --> 00:22:42 it in the right places, AI is not a magic bullet.
00:22:43 --> 00:22:47 And it's certainly not going to produce something
00:22:47 --> 00:22:53 worth listening to as much as you will. Because
00:22:53 --> 00:22:56 you know your audience better than some robot.
00:22:57 --> 00:22:59 All right. Well, that's it for this episode.
00:22:59 --> 00:23:04 I would encourage you to check out the survey.
00:23:04 --> 00:23:10 It's over at alatoo .com. I will link to it in
00:23:10 --> 00:23:12 the show notes as well, which you can find in
00:23:12 --> 00:23:16 the description below or over at streamlinedpodcaster
00:23:16 --> 00:23:19 .com. Let me know what you think. You can write
00:23:19 --> 00:23:22 in, leave a comment over at streamlinedpodcaster
00:23:22 --> 00:23:26 .com. And until next time. I hope you find some
00:23:26 --> 00:23:28 space in your week.