Live Coaching: How to Monetize a History Podcast

[00:00:00] [SPEAKER_04]: Hey, everybody. Today I have another live coaching call for you. This is with Arty Arty is the host of The History Buff Podcast

[00:00:10] [SPEAKER_04]: He's a tour guide and he hired me for a growth audit a couple of weeks ago. I went through. I audited his whole podcast. I gave him a lot of ideas

[00:00:18] [SPEAKER_04]: And now he's looking for next steps. So we cover a lot of things how to make money with his podcast where he is

[00:00:27] [SPEAKER_04]: Deciding to take his professional career and if we can tie into that should he keep doing YouTube and the benefits of

[00:00:37] [SPEAKER_04]: Either increasing production or doing more solo episodes. We cover a lot of ground in this 50-ish minutes. I hope you enjoy it

[00:00:45] [SPEAKER_04]: If you want to get your own live coaching colleague, your podcast will get a shout out and they'll be link in the show notes

[00:00:51] [SPEAKER_04]: And of course you'll get an hour of my time to help grow, optimize and possibly monetize your podcast

[00:00:59] [SPEAKER_04]: You can click the link in the show notes or head over to podcastworkflows.com slash public

[00:01:06] [SPEAKER_04]: So that's podcastworkflows.com slash public or you can book your call right in the description or the show notes for this episode

[00:01:14] [SPEAKER_04]: But without further ado, let's get into this call with Arty

[00:01:19] [SPEAKER_04]: All right, hey Arty, how are how are you doing today? Thanks so much for booking this coaching call

[00:01:27] [SPEAKER_04]: Hi, yeah, I'm good. Thank you. No problem tool. Great to be here. All right, so this is this is being streamed and it'll be released on the podcast workflows podcast feed

[00:01:36] [SPEAKER_04]: So just so people know what is the name of your podcast so they can go find it if they're interested

[00:01:43] [SPEAKER_00]: It's called the history

[00:01:45] [SPEAKER_04]: Awesome and I will I'll put a link in the description

[00:01:50] [SPEAKER_04]: For people to go check that out. I love history and

[00:01:54] [SPEAKER_04]: When I did this audit

[00:01:55] [SPEAKER_04]: Arty had done a series on the tutors the tutors the tutors

[00:02:00] [SPEAKER_04]: Yeah, which was very interesting to me so

[00:02:04] [SPEAKER_04]: Okay, so I usually start with what's on your mind now for some context for the watchers

[00:02:10] [SPEAKER_04]: I did a or the listener's I did audit Arty's podcast so we're starting with a pretty good document

[00:02:18] [SPEAKER_04]: So what's on your mind, Arty?

[00:02:23] [SPEAKER_00]: So yeah, basically just want to I want to sort of try and monetize the podcast

[00:02:32] [SPEAKER_00]: I'm growing my listenership but like not really quite at the rate that I want to

[00:02:40] [SPEAKER_00]: Orally not quite at the rate that I need in order to be able to

[00:02:47] [SPEAKER_00]: You know secure

[00:02:49] [SPEAKER_00]: Sponsors share couldn't all of that and stuff so

[00:02:53] [SPEAKER_00]: So yeah, I mean I think it's about kind of

[00:02:57] [SPEAKER_00]: Finding out I suppose what the

[00:03:01] [SPEAKER_00]: What the

[00:03:03] [SPEAKER_00]: Not issues are but like I guess

[00:03:06] [SPEAKER_00]: The things that could be

[00:03:09] [SPEAKER_00]: Tweet in order to make it is I guess marked for as possible

[00:03:13] [SPEAKER_00]: But yeah, no and so that's kind of why that's what let me to you

[00:03:19] [SPEAKER_04]: Cool. Yeah, that makes sense. So I think one of the questions that I was turning around in my mind

[00:03:25] [SPEAKER_04]: That I'm I'm excited to get clarification on here is a year a tour guide in

[00:03:33] [SPEAKER_04]: Berlin okay cool

[00:03:35] [SPEAKER_04]: I'm like really nervous ain't that for a minute

[00:03:37] [SPEAKER_04]: Um, is this like through a company or is it like your own thing?

[00:03:43] [SPEAKER_00]: I work at the moment most of the companies but I'm now sort of starting to

[00:03:50] [SPEAKER_00]: To kind of create my not create my business but starting to

[00:03:56] [SPEAKER_04]: Toil as an independent tool guide cool. Yeah, this is this is interesting to me because local pot like I'm not gonna tell you to make a local podcast

[00:04:05] [SPEAKER_04]: That's they're not they're tough. I do one and they're tough

[00:04:09] [SPEAKER_04]: But I think that there's this

[00:04:12] [SPEAKER_04]: There could be an opportunity here to showcase your skills

[00:04:16] [SPEAKER_04]: um

[00:04:17] [SPEAKER_04]: In order to help your business either

[00:04:20] [SPEAKER_04]: Doing the local tours or doing some sort of online related thing but um, I'm gonna like I'm gonna

[00:04:28] [SPEAKER_04]: Marenie in that for a minute and I'll just tell you

[00:04:33] [SPEAKER_04]: I think I shared this document in the on it but

[00:04:35] [SPEAKER_04]: Generally I say there are five ways to make money with your podcast. I call it the smash framework

[00:04:41] [SPEAKER_04]: One is sponsorship. This is people paying you to talk about them on your show

[00:04:47] [SPEAKER_04]: Then there is M for membership and this is you know listeners pay you for more content or behind the scenes content

[00:04:55] [SPEAKER_04]: A is affiliate links and so this is I generally don't recommend like Amazon

[00:05:00] [SPEAKER_04]: But you get a small commission when someone pays when someone buys something through your link

[00:05:06] [SPEAKER_04]: The second S is selling so you're selling

[00:05:10] [SPEAKER_04]: A product or a service and the H is helping and

[00:05:14] [SPEAKER_04]: This is usually like

[00:05:18] [SPEAKER_04]: Coaching consulting right and so

[00:05:22] [SPEAKER_04]: One of the ways that I make money through

[00:05:24] [SPEAKER_04]: This podcast is is the helping side of things, right?

[00:05:28] [SPEAKER_04]: I make these public people see I can help them and then they hire me

[00:05:33] [SPEAKER_04]: I think your show as it is right now

[00:05:38] [SPEAKER_04]: There are do you mind sharing download numbers or or kind of listener numbers

[00:05:44] [SPEAKER_00]: Let me just check

[00:05:59] [SPEAKER_01]: So

[00:06:05] [SPEAKER_00]: Yeah, so in the last 30 days

[00:06:09] [SPEAKER_00]: I had a bit of drop

[00:06:12] [SPEAKER_00]: 1.26k

[00:06:17] [SPEAKER_04]: Nice

[00:06:18] [SPEAKER_04]: Yeah, there's always like a summer slump like a numbers just kind of go down in in July and August

[00:06:25] [SPEAKER_04]: People are out of their normal routine and so

[00:06:30] [SPEAKER_04]: Even if they know like I think what are your episodes drop on oh on Wednesdays

[00:06:34] [SPEAKER_04]: So even if like they're

[00:06:36] [SPEAKER_04]: Listening everyone's day right if or if they're on vacation at the beach or something maybe they're not listening it's often so

[00:06:42] [SPEAKER_04]: Yeah, so there's like a usually a summer slump there. So I think like

[00:06:48] [SPEAKER_04]: usually

[00:06:50] [SPEAKER_04]: Memberships are

[00:06:52] [SPEAKER_04]: Something that like really big audiences can monetized

[00:06:56] [SPEAKER_04]: Um, that said I think like so I I mentioned this here in the audit

[00:07:02] [SPEAKER_04]: You know membership could be a good bet where you do offer like a

[00:07:07] [SPEAKER_04]: VIP tour or like a guided tour like whatever

[00:07:11] [SPEAKER_04]: Whatever you want to call it

[00:07:13] [SPEAKER_04]: um and I think again like uh for context

[00:07:16] [SPEAKER_04]: I really want to lean into your experience as a tour guide here, right? Because you're not just like a guy who like read a history book and is

[00:07:24] [SPEAKER_04]: Talking about what he liked your you're someone who professionally

[00:07:29] [SPEAKER_04]: Takes people throughout a city and gives them historical context on things they're seeing right?

[00:07:36] [SPEAKER_04]: Um, and so like we want to really lean into that experience and I think um

[00:07:40] [SPEAKER_04]: You know with with a membership you might have the opportunity to

[00:07:45] [SPEAKER_04]: Um

[00:07:46] [SPEAKER_04]: Give people like a behind-the-scenes look at how you put these episodes together

[00:07:51] [SPEAKER_04]: You can you know give them the scripts or notes that you have

[00:07:57] [SPEAKER_04]: Or you can uh, you know if you're comfortable doing video you can do

[00:08:02] [SPEAKER_04]: Little like live tour snapshots throughout the city and kind of give them some insight on some of the things that you're seeing

[00:08:09] [SPEAKER_04]: Um, I think the the challenge here right is that

[00:08:15] [SPEAKER_04]: With something like this I

[00:08:18] [SPEAKER_04]: Most podcasts membership are five to ten dollars per month and

[00:08:24] [SPEAKER_04]: The juice may not be worth the squeeze

[00:08:27] [SPEAKER_04]: You know if you only get like five people signing up right. I like put I put myself into that box the first time I launched a membership

[00:08:34] [SPEAKER_04]: And I promised all of this stuff and I'm like one person signed up so yes, um, yeah, so this is like

[00:08:41] [SPEAKER_04]: Um

[00:08:43] [SPEAKER_04]: The I think a long-term plan for this could be to

[00:08:47] [SPEAKER_04]: Like do you have a mailing list?

[00:08:49] [SPEAKER_00]: I don't recall. Okay, no, but I feel like I should but I just never get round to it

[00:08:54] [SPEAKER_04]: But I think I do need to get round to it. Yeah, I think this is gonna be your first best step

[00:09:00] [SPEAKER_04]: Are your best first step maybe

[00:09:03] [SPEAKER_04]: Because here is where you can

[00:09:07] [SPEAKER_04]: Capture people who are interested

[00:09:12] [SPEAKER_04]: And then

[00:09:13] [SPEAKER_04]: And then similarly right like if you if you do scripts which like I listened to your solo episode

[00:09:20] [SPEAKER_04]: on

[00:09:24] [SPEAKER_04]: Oh my gosh

[00:09:26] [SPEAKER_04]: This is the space one and I'm like completely blinded

[00:09:29] [SPEAKER_04]: Yeah, the Voyager right yeah, um

[00:09:31] [SPEAKER_04]: I listen to the whole thing like I thought it was really interesting. I didn't realize there were two

[00:09:35] [SPEAKER_04]: So I go it's like a very

[00:09:37] [SPEAKER_04]: And like so you have these I assume this that was scripted if it wasn't scripted that was very good

[00:09:44] [SPEAKER_00]: No, I didn't script it. Yeah, I was saying wasn't but it was yeah

[00:09:50] [SPEAKER_04]: So like you you're already doing this writing and like you can release that on like a like sub stack

[00:09:56] [SPEAKER_04]: Is a really good free platform

[00:09:59] [SPEAKER_04]: Where they you know, I mean like you pay like 10% on people who pay for the pro stuff but

[00:10:04] [SPEAKER_04]: 10% to get up and running very quickly

[00:10:08] [SPEAKER_00]: Wow, how often should I put out the

[00:10:12] [SPEAKER_00]: News less so

[00:10:14] [SPEAKER_04]: So this is it I'm gonna tell you like whatever you feel comfortable with first or whatever you feel like you have the band with

[00:10:21] [SPEAKER_04]: For first I I generally recommend at least weekly my newsletter friends will say daily

[00:10:29] [SPEAKER_04]: That's a lot

[00:10:31] [SPEAKER_04]: I do two to three

[00:10:33] [SPEAKER_04]: per week depending on my level of inspiration that week

[00:10:38] [SPEAKER_04]: But the nice thing about what you have here right is you have a number of episodes

[00:10:45] [SPEAKER_04]: Solo shows too where you can

[00:10:51] [SPEAKER_04]: One of the cool things about sub stack

[00:10:53] [SPEAKER_04]: Is it was very purpose built for doing free and paid newsletters and so it's really easy

[00:11:00] [SPEAKER_04]: to like if you put in your script for the Voyager have the first couple of paragraphs free

[00:11:07] [SPEAKER_04]: And then have like a paid upgrade to get the whole thing or notes or things that didn't make it right

[00:11:14] [SPEAKER_04]: This is this is why I'm recommending subs sub stacks specifically, right?

[00:11:19] [SPEAKER_04]: They also have like a podcasting arm. I know you host

[00:11:23] [SPEAKER_04]: elsewhere but like you can do

[00:11:26] [SPEAKER_04]: Like quick private pod like a quick private podcast

[00:11:30] [SPEAKER_04]: Inside sub stack as well

[00:11:33] [SPEAKER_04]: And so that's another you know this is like record this my member episodes are

[00:11:42] [SPEAKER_04]: Not not strictly like stream of consciousness thinking but it's definitely more that it's like

[00:11:49] [SPEAKER_04]: It's more like I'm talking to my members about stuff. I'm working through and that's the less the value for them right there also probably solo per

[00:11:59] [SPEAKER_04]: And so it just kind of helps. So like for you it could be like

[00:12:03] [SPEAKER_04]: What did you find in your research like what something that

[00:12:06] [SPEAKER_04]: Didn't make it

[00:12:08] [SPEAKER_04]: To the script right this is a CGP gray. I don't know if you're familiar with him on YouTube

[00:12:15] [SPEAKER_04]: He has this guy

[00:12:17] [SPEAKER_04]: I mean he does like deeply research videos

[00:12:20] [SPEAKER_04]: He only publishes a video like once every couple of months maybe

[00:12:25] [SPEAKER_04]: But like he's got a massive following and one of the things that he does for his patrons

[00:12:31] [SPEAKER_04]: Which I think he also releases on sub sack

[00:12:34] [SPEAKER_04]: His members I should say

[00:12:37] [SPEAKER_04]: Is just kind of like talk about the script writing process right before that episode so like

[00:12:45] [SPEAKER_04]: And again, I think like if you

[00:12:48] [SPEAKER_04]: If you can build a following with your mailing list this is the first thing right and this is like

[00:12:53] [SPEAKER_04]: Sub stack is also really good for that part the discovery side of things

[00:13:00] [SPEAKER_04]: Yeah, like podcast discovery is very hard. That's why I do these growth on it to like help people optimize

[00:13:07] [SPEAKER_04]: How to be found more easily

[00:13:11] [SPEAKER_04]: But there's nothing recommending podcasts right I think you you do upload your show on on YouTube right it makes it over there

[00:13:18] [SPEAKER_00]: Yes, I mean this is one of the questions I had I was just like

[00:13:21] [SPEAKER_00]: I don't really know

[00:13:24] [SPEAKER_00]: If I should continue for now

[00:13:26] [SPEAKER_00]: I'm I'm gonna keep doing videos for the tutor series because I've started and and there's still

[00:13:33] [SPEAKER_00]: I just recorded an episode today, but there's still another

[00:13:36] [SPEAKER_00]: Like eight episodes of the tutor series left so

[00:13:41] [SPEAKER_00]: So gonna carry on doing videos for that. It's just I'm not getting enough use and I just don't it's just not

[00:13:47] [SPEAKER_00]: Really worth it. I don't think doing the doing the videos of whole episodes could maybe do like promotional

[00:13:56] [SPEAKER_00]: videos, but I don't know if putting a whole video up there is really worth my time and stress

[00:14:01] [SPEAKER_04]: Yeah, this is this is tough

[00:14:05] [SPEAKER_04]: Because I like I fully recommend

[00:14:10] [SPEAKER_04]: that people

[00:14:12] [SPEAKER_04]: be on YouTube

[00:14:14] [SPEAKER_04]: because of the discovery aspect and the fact that like in you like you can

[00:14:20] [SPEAKER_04]: You know they killed google podcasts

[00:14:23] [SPEAKER_04]: And they're recommending that people move over to YouTube music to listen to podcasts

[00:14:29] [SPEAKER_04]: So I definitely think it's worth being on there

[00:14:33] [SPEAKER_04]: And I'll tell you that I

[00:14:36] [SPEAKER_04]: Starting next week. I am releasing the video version of my of the streamline solo per newer

[00:14:44] [SPEAKER_04]: And so I think

[00:14:46] [SPEAKER_04]: It doesn't feel worth it now

[00:14:50] [SPEAKER_04]: But it could be worth it. So like I'm looking at your videos here and this is it looks like

[00:14:59] [SPEAKER_04]: You do like the side by side. What do you record? Where do you record in zoom or in something like reverse side?

[00:15:06] [SPEAKER_00]: Now I record it on like

[00:15:10] [SPEAKER_00]: No, that's not sure really good idea. I do have a reverse side situation

[00:15:13] [SPEAKER_00]: I don't really know why I don't do it

[00:15:17] [SPEAKER_00]: quarter that

[00:15:18] [SPEAKER_00]: But yeah, no

[00:15:21] [SPEAKER_00]: I record it and then send it to an editor

[00:15:24] [SPEAKER_04]: Okay, okay

[00:15:26] [SPEAKER_04]: Yeah, so I mean something that you could do right because I talked to my editor about this the reason that I am introducing video now is because he started doing video

[00:15:33] [SPEAKER_04]: Right because this is like I don't want to complicate my process and

[00:15:40] [SPEAKER_04]: Having like a separate video and audio editor

[00:15:43] [SPEAKER_04]: Complicated things a little bit right and so the thing I talked to him about is you know

[00:15:48] [SPEAKER_04]: I have like my intro jingle and like the top takeaways and all that and we basically decided like

[00:15:56] [SPEAKER_04]: Get to the point faster

[00:15:59] [SPEAKER_04]: And so basically what he what I believe what he does because this is what I do when I edit my solo episodes is

[00:16:05] [SPEAKER_04]: record the video

[00:16:07] [SPEAKER_04]: clean up the audio

[00:16:09] [SPEAKER_04]: Drop that in the video editor make the chops and then release to like two versions of it but

[00:16:15] [SPEAKER_04]: for the video version

[00:16:18] [SPEAKER_04]: Record and reverse side they'll do the side by side or they can do the AI switching as well

[00:16:23] [SPEAKER_04]: And then you know if you are they can do some of the cleanup but like

[00:16:29] [SPEAKER_04]: And actually and actually the cutting too. They'll do like they have like something similar to D script

[00:16:34] [SPEAKER_04]: Okay, so if you're cutting content right so I guess Riverside will do the side by side

[00:16:43] [SPEAKER_04]: Right so that's like one of the things that you have to do in the edit right because you're probably not getting that

[00:16:49] [SPEAKER_04]: It it'll sink it it should sync up the tracks. I should say

[00:16:53] [SPEAKER_04]: And then and then you can like delete parts of the script if you're editing for content

[00:17:00] [SPEAKER_04]: And then upload that to YouTube so this is actually what you'll see

[00:17:04] [SPEAKER_04]: Well, actually I'm live streaming this so we but

[00:17:07] [SPEAKER_04]: I'm gonna send you this recording so you'll kind of see like what a Riverside finished product looks like

[00:17:14] [SPEAKER_00]: Yeah, mostly because I've been recently doing a lot of

[00:17:18] [SPEAKER_00]: Recording with a co-hosting person and before when I was doing lots of online

[00:17:28] [SPEAKER_00]: Recording this that will be done over Riverside

[00:17:31] [SPEAKER_00]: Okay, but because I've been doing a lot

[00:17:35] [SPEAKER_00]: In person it's been it's just been easier to record it on

[00:17:39] [SPEAKER_00]: Two cameras and then just send it to editor, but okay, so you would recommend doing it in

[00:17:45] [SPEAKER_04]: Oh, oh, I see yeah

[00:17:48] [SPEAKER_04]: Okay, that's really interesting that was that was lost on me. I didn't I I guess I just always assume that people are you're doing remote

[00:17:56] [SPEAKER_00]: Yeah, these days I think it's probably more common to do it remotely. That's but yeah

[00:18:01] [SPEAKER_04]: Okay, so that's really interesting so

[00:18:06] [SPEAKER_04]: So are you you're recording like on camera or into software

[00:18:11] [SPEAKER_04]: On camera and into software okay cool. So I mean, yeah, something I mean something that you could do is

[00:18:18] [SPEAKER_04]: Like have both of those cameras feed into Riverside or

[00:18:23] [SPEAKER_04]: Or just like user of her side is the studio and and both you and your guest are kind of in the same shot on one camera

[00:18:30] [SPEAKER_04]: That could make things a little bit easier

[00:18:33] [SPEAKER_04]: Yeah, probably but the other thing I am noticing is that

[00:18:41] [SPEAKER_04]: You have the channel

[00:18:45] [SPEAKER_04]: But

[00:18:47] [SPEAKER_04]: Something that YouTube has offered now is you can turn one of your playlist or you can turn your playlist into a podcast

[00:18:55] [SPEAKER_04]: Okay, so let me show you I think I can do this

[00:19:01] [SPEAKER_04]: I think I could probably something I could do right

[00:19:04] [SPEAKER_04]: Yeah, and reverse side

[00:19:06] [SPEAKER_04]: So I'll share my screen really quick so you can kind of see

[00:19:09] [SPEAKER_04]: What's happening here

[00:19:12] [SPEAKER_00]: But also so long story short you think it's best if I do stay on and yeah uploading that episodes to

[00:19:20] [SPEAKER_04]: Yes, and I can tell you after this I'll tell you like a like one other way that maybe you could just like have the presence on YouTube

[00:19:29] [SPEAKER_04]: And so if I go into YouTube studio

[00:19:33] [SPEAKER_04]: You'll see my dinner office

[00:19:36] [SPEAKER_04]: If we go to so we can go to content and then you could see

[00:19:40] [SPEAKER_04]: Well, I don't have any here. That's not this is not the right channel

[00:19:44] [SPEAKER_04]: There we go. This is the right channel

[00:19:47] [SPEAKER_04]: I've got under content. I have a podcast section and the streamline solo per newer is a podcast there

[00:19:54] [SPEAKER_04]: I'll make this big so you can see it

[00:19:56] [SPEAKER_04]: So you can create a new podcast or you can go to your pre-existing playlist

[00:20:03] [SPEAKER_04]: Right and then you can

[00:20:10] [SPEAKER_04]: Mark this as a podcast set as a pot. Yeah, so in this three dots set as a podcast

[00:20:16] [SPEAKER_04]: This will basically signal to YouTube

[00:20:19] [SPEAKER_04]: Like hey, this is a podcast like make sure it's in

[00:20:23] [SPEAKER_04]: YouTube music as well and if people and like you can recommend it as a podcast there. So you know

[00:20:29] [SPEAKER_04]: I'll do that one all the profit gap. Yeah, uh the other thing that you can do and this is um

[00:20:36] [SPEAKER_04]: So you won't so if we were we would lose the video

[00:20:41] [SPEAKER_04]: We would lose the video format here but

[00:20:45] [SPEAKER_04]: If you just want to have a presence on YouTube if I go to my podcast here

[00:20:52] [SPEAKER_04]: And I go to scroll down

[00:20:55] [SPEAKER_04]: You can connect your RSS feed

[00:20:57] [SPEAKER_04]: Yeah, so it will automatically

[00:21:00] [SPEAKER_04]: ingest the audio and use your

[00:21:04] [SPEAKER_04]: podcast artwork

[00:21:05] [SPEAKER_04]: Okay, that's the video. So the final

[00:21:08] [SPEAKER_04]: result I have my VA update the

[00:21:12] [SPEAKER_04]: The thumbnail okay

[00:21:14] [SPEAKER_04]: You're gonna get something like this where it's just the audio. Oh, can you not? Oh, you can't see that

[00:21:20] [SPEAKER_04]: Can I open this in the same window?

[00:21:23] [SPEAKER_04]: No

[00:21:26] [SPEAKER_00]: Oh, sure. Can you not do can you not do one playlist?

[00:21:31] [SPEAKER_04]: You can do multiple playlists and what um

[00:21:35] [SPEAKER_04]: What so this is what you get

[00:21:38] [SPEAKER_04]: With with with two automatically ingesting it's like a pretty

[00:21:43] [SPEAKER_04]: Sterell video but like it's it's there for people to consume if they want it

[00:21:48] [SPEAKER_04]: I will I will say my perception is that video is more engaging

[00:21:53] [SPEAKER_04]: um and so like if but also if it is the if it's just the video right like

[00:22:01] [SPEAKER_04]: Record it and and clean up the audio

[00:22:06] [SPEAKER_04]: Cut out things you mess out mess up

[00:22:09] [SPEAKER_04]: An upload that like without the all the intro stuff

[00:22:13] [SPEAKER_04]: And my thought and my editor's observations are that that will perform better

[00:22:19] [SPEAKER_04]: You know it's kind I think about like John Boy media

[00:22:22] [SPEAKER_04]: They're like a sports media

[00:22:26] [SPEAKER_04]: Company here and well, they're based in the US. They cover New York sports which is why I like them

[00:22:31] [SPEAKER_04]: Well, they they cover all sports but they made their name in New York sports

[00:22:35] [SPEAKER_04]: They live stream their episodes

[00:22:39] [SPEAKER_04]: And then they release them as a podcast later and so like I don't know how much editing they do on the back end

[00:22:47] [SPEAKER_04]: I don't think they do a lot but

[00:22:49] [SPEAKER_04]: Um

[00:22:51] [SPEAKER_04]: The point is that like when you're putting something on YouTube YouTube is a slightly different form like is there are different

[00:22:57] [SPEAKER_04]: Expectations on YouTube and so you don't need the like welcome to the history above podcasts where you just like get into the interview

[00:23:04] [SPEAKER_04]: And I think people will appreciate that better

[00:23:06] [SPEAKER_04]: So

[00:23:08] [SPEAKER_04]: And then your question about playlists. So

[00:23:12] [SPEAKER_04]: What YouTube recommends is you have

[00:23:16] [SPEAKER_04]: One playlist that mimics your RSS feed right so

[00:23:20] [SPEAKER_04]: It should have the same title of the show the same description

[00:23:24] [SPEAKER_04]: And then the episodes listed in reverse chronological order like you would find on Spotify or Apple podcasts

[00:23:30] [SPEAKER_04]: And then you can create other playlists because you do series right until like playlists for those series or clips are also okay

[00:23:41] [SPEAKER_04]: So that's what they recommend

[00:23:43] [SPEAKER_04]: And that's

[00:23:45] [SPEAKER_04]: That again like signals to them like hey

[00:23:48] [SPEAKER_04]: These aren't just videos. This is a podcast make sure it's in YouTube music

[00:23:53] [SPEAKER_00]: Okay, yeah, I've done that and I'm cool

[00:23:57] [SPEAKER_00]: Right, um, yeah, I know and

[00:24:02] [SPEAKER_00]: Yeah, I also had a question about the name because I'm considering maybe changing the name of the podcast

[00:24:09] [SPEAKER_00]: um

[00:24:12] [SPEAKER_00]: But I might email you with that. Okay, I definitely want to say the name

[00:24:16] [SPEAKER_04]: Yeah, you don't want to put it out there for sure. Yeah, so I'll email you and you can let me know what you think yeah cool

[00:24:22] [SPEAKER_04]: I think like general advice there is like you well

[00:24:25] [SPEAKER_04]: I think I say this in the audit right like use terms that people are looking for

[00:24:29] [SPEAKER_04]: I will say like for podcasts workflows

[00:24:32] [SPEAKER_04]: We're on season five of that show. I think and I've changed the name three times

[00:24:36] [SPEAKER_04]: Like it was the make money podcast and podcast that it was the profitable podcast or

[00:24:42] [SPEAKER_04]: And now it's podcast so three yeah three times in five seasons

[00:24:46] [SPEAKER_04]: I think like I

[00:24:48] [SPEAKER_04]: wouldn't recommend that that show is just very experimental for me

[00:24:52] [SPEAKER_04]: But like this show the streamlined solo per newer was called how I built it for eight years before I rebranded

[00:24:59] [SPEAKER_04]: um and so uh, you know, I think like

[00:25:04] [SPEAKER_04]: I don't I didn't see a drop off in listenership it just like

[00:25:09] [SPEAKER_04]: Clearly communicate that

[00:25:11] [SPEAKER_04]: But the thing to think about with the name is like what are people searching for

[00:25:16] [SPEAKER_04]: And how can you kind of differentiate yourself?

[00:25:19] [SPEAKER_01]: Okay

[00:25:20] [SPEAKER_04]: Oh, but yeah, feel free to email me that and I'll I get you some feedback. Yeah, let me know that

[00:25:25] um

[00:25:27] [SPEAKER_00]: Yeah, I mean I suppose I mean that's all for me. I'm I think yeah, I mean I think I definitely need to

[00:25:34] [SPEAKER_00]: Do my mailing list

[00:25:38] [SPEAKER_00]: That's the thing that I need to do

[00:25:46] [SPEAKER_00]: Most urgently

[00:25:49] [SPEAKER_00]: But yeah, it's only anything else that you need to add

[00:25:53] [SPEAKER_04]: I want to I want to circle back on

[00:25:58] [SPEAKER_04]: Leveraging your podcast for your business because I do think or for like your side hustle maybe

[00:26:05] [SPEAKER_04]: Because I do think that this is like the fastest it's the

[00:26:10] [SPEAKER_04]: Maybe not fastest but it's it's the

[00:26:15] [SPEAKER_04]: I think it's the best way to a good payout if that makes sense right like

[00:26:21] [SPEAKER_04]: I can tell you sponsorships. I'm a sponsorship coach for my friend Justin Moore

[00:26:25] [SPEAKER_04]: I creator wizard and like where big on like

[00:26:30] [SPEAKER_04]: You know small like small audience

[00:26:33] [SPEAKER_04]: Sponsorships exist. I'm I'm an example of that right like I had sponsors before my show launched

[00:26:41] [SPEAKER_04]: But it that is a tough road and it's like it is a full-time job

[00:26:45] [SPEAKER_04]: Not a full-time job, but it's it's a significant portion

[00:26:49] [SPEAKER_04]: Of your work to like reach out to sponsors and educate them

[00:26:53] [SPEAKER_04]: Yeah, um and like that could lead to a good payout and like we could talk a bit about that

[00:27:00] [SPEAKER_04]: But I think like

[00:27:02] [SPEAKER_04]: If your podcast is related to what you do professionally

[00:27:06] [SPEAKER_04]: There is an opportunity to

[00:27:09] [SPEAKER_04]: To leverage that to get clients or customers

[00:27:13] [SPEAKER_00]: Yeah, and so I said it's my tools in Berlin to promote my podcast

[00:27:21] [SPEAKER_00]: So

[00:27:22] [SPEAKER_04]: Maybe you know it's a match of doing it the other way as well. Yeah, I think so I'm like I mean so with that like you could have

[00:27:29] [SPEAKER_04]: You know maybe as part of your membership

[00:27:32] [SPEAKER_04]: You can have like the

[00:27:34] [SPEAKER_04]: Local flare level right where you

[00:27:38] [SPEAKER_04]: Maybe you I don't know if you could do this for

[00:27:42] [SPEAKER_04]: The age the company you work with but like you could

[00:27:47] [SPEAKER_04]: Record a walking tour right yeah, um and I know like that's a little a little tough

[00:27:55] [SPEAKER_04]: Maybe you have video on for that, but um

[00:27:58] [SPEAKER_04]: You know and kind of like dig into or you can do the tour and then like pick topics and and talk about that

[00:28:04] [SPEAKER_04]: But like local flare might be like five dollars a month and you get like the Berlin tour special, right

[00:28:12] [SPEAKER_04]: And like maybe for ten dollars a month. It's like you get the local flare, but then you get the behind the scene stuff as well

[00:28:22] [SPEAKER_00]: And then also have a question yeah, do you think maybe also because I've two formats of my episodes co-hosted and we'll just go low

[00:28:31] [SPEAKER_00]: Do you think it a good way to increase

[00:28:35] [SPEAKER_00]: You are listed numbers would be to

[00:28:38] [SPEAKER_00]: Release one of each

[00:28:41] [SPEAKER_00]: One of both each week

[00:28:43] [SPEAKER_00]: Do you think the more stuff you release the better or do you think doing once a week is enough?

[00:28:50] [SPEAKER_04]: I think so I'll say this

[00:28:54] [SPEAKER_04]: I've given you a lot of homework

[00:28:56] [SPEAKER_04]: And so I don't want to put too much on your plate. I think if we're prioritizing like you said the newsletter

[00:29:03] [SPEAKER_04]: Is the place where you should invest your time the most

[00:29:07] [SPEAKER_04]: If you have like a huge back catalog of stuff

[00:29:12] [SPEAKER_04]: And and you think like releasing two a week isn't going to

[00:29:16] [SPEAKER_04]: Dramatically increase your workload. I think that's great right like

[00:29:21] [SPEAKER_04]: Tom Webster wrote about this in his new book the audience is listening

[00:29:28] [SPEAKER_04]: More episodes means more visibility for the people who subscribe

[00:29:33] [SPEAKER_04]: Right so like you know somebody said like hey the way to double your downloads is to release two episodes a week

[00:29:39] [SPEAKER_04]: And while that's like technically true it's also like saying

[00:29:45] [SPEAKER_04]: I sold two times my inventory by offering by one get one right like you didn't make more money

[00:29:52] [SPEAKER_04]: You just moved more stuff

[00:29:55] [SPEAKER_04]: But it does make you more top of mind right like if the history buff

[00:30:00] [SPEAKER_04]: Or you know project acts whatever your thing about renaming it is showing up more in a person's feed

[00:30:07] [SPEAKER_04]: Then they will be thinking about you more they'll be higher perceived value

[00:30:12] [SPEAKER_04]: And so I think if that's in your bandwidth

[00:30:16] [SPEAKER_04]: Yeah, definitely do that okay

[00:30:20] [SPEAKER_04]: And then as far as I just heard a news letter about this this morning actually

[00:30:25] [SPEAKER_04]: Yeah, you know I just had a quick read that it's super interesting oh awesome yeah so I would I would encourage you to look at

[00:30:35] [SPEAKER_04]: your your download numbers specifically your

[00:30:41] [SPEAKER_04]: completion rates in Apple podcasts and Spotify whichever wherever your shows more popular

[00:30:47] [SPEAKER_04]: For solo versus interviews

[00:30:50] [SPEAKER_04]: Yeah

[00:30:51] [SPEAKER_04]: Because that could be a signal to you that hey

[00:30:55] [SPEAKER_04]: People might appreciate shorter solo episodes better yeah, I I think um

[00:31:04] [SPEAKER_00]: It's good because it's

[00:31:06] [SPEAKER_00]: It does allow me to kind of be a bit more concise also with my solo episodes

[00:31:10] [SPEAKER_00]: I tend to include sound effects as well. Yeah, I noticed that I really liked that

[00:31:15] [SPEAKER_00]: Just because what I just do think that if it's just you talking for 20 minutes about something it can get a little

[00:31:23] [SPEAKER_00]: Not boring because obviously hopefully the content is interesting enough

[00:31:26] [SPEAKER_04]: But it just makes it a little more exciting for the listener yeah, I mean especially when you're doing like a scripted story like

[00:31:36] [SPEAKER_04]: I think like you have the right

[00:31:39] [SPEAKER_04]: Touch right like when I was trying to do that for mine

[00:31:42] [SPEAKER_04]: I probably got like a little too heavy handed right and then it got like distracting

[00:31:49] [SPEAKER_04]: But yeah, I think like especially if you're going through a story

[00:31:53] [SPEAKER_04]: Like having those sound effects and like you know you're changing the mood a little bit or you're signaling to someone that like hey

[00:31:59] [SPEAKER_04]: Something is changed here and that keeps them more engaged as well

[00:32:04] [SPEAKER_00]: Yeah, no, it's not okay

[00:32:09] [SPEAKER_00]: Well, I guess I am actually also planning on going back to university at this September

[00:32:14] [SPEAKER_00]: So this is already I think yeah, probably quite a lot of actually to get a history degree

[00:32:18] [SPEAKER_00]: So I can finally have a piece of paper saying that yes, I

[00:32:22] [SPEAKER_00]: I

[00:32:25] [SPEAKER_04]: That's awesome. So I will say here right because I freelance all through high school and college

[00:32:32] [SPEAKER_04]: Definitely leverage your podcast for your schoolwork and vice versa as much as you can

[00:32:36] [SPEAKER_04]: Would you like so like I got my degree in computer science and

[00:32:44] [SPEAKER_04]: whenever I had a

[00:32:46] [SPEAKER_04]: School project that I had to do I almost always I got the okay from the teacher

[00:32:52] [SPEAKER_04]: But I almost always made it a client project

[00:32:54] [SPEAKER_04]: So I basically be getting paid

[00:32:57] [SPEAKER_04]: To do this work and then I could use it for a school project so like if you have to do

[00:33:03] [SPEAKER_04]: You know like a research paper on

[00:33:06] [SPEAKER_04]: Whatever

[00:33:08] [SPEAKER_04]: Turn it into a podcast episode. Yeah, that's very good idea. Yeah, yeah, who?

[00:33:14] [SPEAKER_00]: Yeah, that's uh did not think about that but yeah, that's actually a really good idea

[00:33:19] [SPEAKER_00]: Um

[00:33:20] [SPEAKER_04]: Or vice versa like if you've done the work already just you know bring it to your teacher and be like hey

[00:33:24] [SPEAKER_04]: I've already done a bunch of this stuff

[00:33:27] [SPEAKER_04]: Can I use any or all of it for this project?

[00:33:32] [SPEAKER_00]: Awesome, okay

[00:33:33] [SPEAKER_00]: um

[00:33:35] [SPEAKER_00]: Great

[00:33:37] [SPEAKER_00]: Yeah, I mean I sort of

[00:33:39] [SPEAKER_00]: Do you have anything else you need to add or is that so

[00:33:46] [SPEAKER_04]: So I

[00:33:48] [SPEAKER_04]: So I think so we touched on the tour guide stuff a little bit

[00:33:52] [SPEAKER_00]: I will say I

[00:33:54] [SPEAKER_00]: I

[00:33:56] [SPEAKER_00]: I know that I should do that because you know obviously, you know it's it's how I add my money at the moment

[00:34:02] [SPEAKER_00]: But I will say that it's talk guiding is not

[00:34:05] [SPEAKER_00]: Um

[00:34:06] [SPEAKER_00]: It's not really like I don't want to build my talk guiding up to make it my main thing. Oh, okay

[00:34:13] [SPEAKER_04]: Yeah, that's yeah, that's really important to know yeah for sure

[00:34:16] [SPEAKER_00]: Because this is why I want to focus more on my podcast because I want to make my podcast

[00:34:20] [SPEAKER_00]: Obviously, I know that making a podcast

[00:34:23] [SPEAKER_00]: Monetizes a ball enough in order to live off is a lot of hard to set the done

[00:34:27] [SPEAKER_00]: but I just want to make sure that that is

[00:34:33] [SPEAKER_00]: the

[00:34:34] [SPEAKER_00]: The ultimate place I would like to end up whether or not I end up there different matter but

[00:34:39] [SPEAKER_00]: Yeah, it's it's something that I

[00:34:43] [SPEAKER_00]: I mean that's the reason why I set up the podcast is because like you know

[00:34:48] [SPEAKER_00]: Toring around the city and just talking about

[00:34:51] [SPEAKER_00]: German and Berlin history

[00:34:53] [SPEAKER_00]: The reason why I start the podcast is because I want to be able to talk about all kinds of history

[00:34:57] [SPEAKER_04]: Yeah, okay cool. This is a really important distinction, right?

[00:35:01] [SPEAKER_04]: Yeah, so I think so I think

[00:35:04] [SPEAKER_04]: I think

[00:35:05] [SPEAKER_04]: Maybe the reframe here is

[00:35:08] [SPEAKER_04]: Leverage your experience as a tour guide

[00:35:10] [SPEAKER_04]: Yeah, to to give yourself kind of ability

[00:35:14] [SPEAKER_04]: Yeah, don't necessarily build your business around

[00:35:18] [SPEAKER_04]: The fact that or build your podcast around the fact that you are a tour guide

[00:35:22] [SPEAKER_04]: Yeah, yeah, yeah, I think that's I think that's really good

[00:35:25] [SPEAKER_00]: Also, um

[00:35:27] [SPEAKER_00]: I have a question because I do have

[00:35:30] [SPEAKER_00]: Some money that I can spend on the podcast

[00:35:33] [SPEAKER_00]: And I just wondered what your advice would be

[00:35:36] [SPEAKER_00]: Where to spend the money?

[00:35:39] [SPEAKER_00]: Yeah, I have all the equipment. Yeah, I pay for editors which not all I amazing because

[00:35:45] [SPEAKER_00]: saves a lot of time yeah

[00:35:49] [SPEAKER_00]: But like I don't know is there somewhere I can like paper advertising is there just something that I can I don't know

[00:35:55] [SPEAKER_00]: Is that like what where would you put them that where would you put advise me to put money that I have to spend

[00:36:03] [SPEAKER_04]: What else oh yeah, this is this is a really good question. I think

[00:36:07] [SPEAKER_04]: Payed advertising is tough if you don't have your positioning down

[00:36:12] [SPEAKER_04]: Perfect like like

[00:36:15] [SPEAKER_04]: You

[00:36:16] [SPEAKER_04]: I ball not all eyeballs are made the same right and if you

[00:36:21] [SPEAKER_04]: I think like one of the best things that you can do is like look at your mission statement for

[00:36:26] [SPEAKER_04]: Like the mission statement kind of format that I provided in the audit because that'll tell you the type of people you're looking for

[00:36:34] [SPEAKER_04]: Yes, um I

[00:36:37] Think

[00:36:40] [SPEAKER_04]: This is a really good question

[00:36:42] [SPEAKER_04]: Oh, editor is always the first one right. I'm like yeah higher an editor and you're doing that

[00:36:47] [SPEAKER_00]: Just yeah back when I was editing my

[00:36:50] [SPEAKER_00]: Episodes and videos it just took so long

[00:36:54] [SPEAKER_00]: Yeah, it's it's like changing but um yeah, I don't know. I

[00:36:59] [SPEAKER_00]: Okay, so yeah, you wouldn't really recommend going for advertising

[00:37:03] [SPEAKER_04]: Yeah, I'm hesitant to recommend like paid advertising what you could try right

[00:37:09] [SPEAKER_04]: is

[00:37:10] [SPEAKER_04]: Like bespoke

[00:37:13] [SPEAKER_04]: Advertising in podcast apps like overcast okay

[00:37:18] [SPEAKER_04]: Where you're advertising directly to podcast listeners yeah, and like the way overcast does it is like you have to advertise

[00:37:27] [SPEAKER_04]: Either in every category or in the category in which your podcast exists

[00:37:31] [SPEAKER_04]: Yeah, so like I had a technology podcast a while back and I wanted to advertise in the business category and they were like he was like now

[00:37:39] [SPEAKER_00]: Well, can you can you kind of not do it on them Spotify? I feel like Spotify would be a no brain a place to do it

[00:37:45] [SPEAKER_04]: It's quite complicated. Yeah, that's a really good Spotify is quite complicated. Yes, you could do it there

[00:37:57] [SPEAKER_04]: The difference between advertising on Spotify slash megaphone right and like one of these podcast apps is that

[00:38:06] [SPEAKER_04]: You're buying a banner ad in the app

[00:38:10] [SPEAKER_04]: And so like as people are browsing categories are looking for something they want to listen to

[00:38:15] [SPEAKER_04]: They'll basically see yours like at the bottom

[00:38:19] [SPEAKER_04]: So the CPM is usually good for that you can definitely advertise in Spotify

[00:38:23] [SPEAKER_00]: I don't well would be the places that you would recommend for yes specific podcast

[00:38:30] [SPEAKER_04]: Yeah, so

[00:38:32] [SPEAKER_04]: I had success with with overcast right what I would do is look at

[00:38:39] [SPEAKER_04]: um

[00:38:41] [SPEAKER_04]: I would look at

[00:38:44] [SPEAKER_04]: Which apps are popular for you right?

[00:38:48] [SPEAKER_04]: It sounds like Spotify is probably that right yeah

[00:38:53] [SPEAKER_04]: So what's overcast actually as well is pop up man. Yeah, that's awesome overcast is great right and so like this is where you know your people are hanging out

[00:39:03] [SPEAKER_04]: And then I don't

[00:39:06] [SPEAKER_04]: I don't have Spotify premium so I reckon I would see ads

[00:39:11] [SPEAKER_04]: But yeah like

[00:39:15] [SPEAKER_04]: Spotify's

[00:39:15] [SPEAKER_04]: Advertising arm is megaphone okay, and so like you buy

[00:39:20] [SPEAKER_04]: You buy dynamic ads

[00:39:23] [SPEAKER_04]: Based on like some look a like audience which is like it's very Facebooky right it's like it's like buying Facebook ads

[00:39:30] [SPEAKER_04]: And so I wouldn't start there because it could get expensive and if you like

[00:39:36] [SPEAKER_04]: If you miss your target

[00:39:39] [SPEAKER_04]: If it's gonna be like wasted money

[00:39:42] [SPEAKER_04]: Whereas like advertising in overcast castro and

[00:39:48] [SPEAKER_04]: Pocketcasts are like three

[00:39:50] [SPEAKER_04]: Like popular third party

[00:39:53] [SPEAKER_04]: Podcast listening apps

[00:39:55] [SPEAKER_04]: It's much more straightforward. It's like hey, you're gonna buy a spot for x days

[00:39:59] [SPEAKER_04]: Will show you at the top of the history category

[00:40:03] [SPEAKER_04]: So it's just putting your show in front of more eyeballs the thing the thing I would do before that right is

[00:40:09] [SPEAKER_04]: Is if you're renaming rename and test it right like talk to some people

[00:40:14] [SPEAKER_04]: And then I also made some recommendations on on your artwork

[00:40:19] [SPEAKER_04]: And so I would also consider that

[00:40:23] [SPEAKER_04]: Because I think like

[00:40:26] [SPEAKER_04]: I

[00:40:27] [SPEAKER_04]: Think I said in the in the audit like I like what you did. I like what you were you're trying to do there

[00:40:33] [SPEAKER_04]: I

[00:40:33] [SPEAKER_04]: Don't think it stands out a lot

[00:40:36] [SPEAKER_04]: And so like you want your artwork to you basically want to look at the screenshot

[00:40:41] [SPEAKER_04]: I center look at your show in a directory and see where your eye is drawn

[00:40:45] [SPEAKER_04]: And just like navy blue with the red is tough like that's tough

[00:40:50] [SPEAKER_04]: So it needs to pop mold yeah, yeah

[00:40:53] [SPEAKER_04]: Like you want you want your eye to be you want people's eyes to be drawn

[00:40:59] [SPEAKER_04]: to

[00:41:02] [SPEAKER_04]: Did I not include a screenshot here?

[00:41:05] [SPEAKER_04]: Shirley I did uh oh

[00:41:09] [SPEAKER_04]: See here yeah, that's dumb

[00:41:11] [SPEAKER_04]: No, she yelled at me for some reason so I do include it separately

[00:41:16] [SPEAKER_06]: I can share this up here though

[00:41:25] [SPEAKER_04]: Yeah, so this is what we have here

[00:41:30] [SPEAKER_04]: So like my eye was probably drawn to like the real buffs right because like that orange is just very

[00:41:39] [SPEAKER_04]: Eye catching yeah, and I think this was I explicitly searched the history buff here

[00:41:44] [SPEAKER_04]: Right so this is like another benefit of like a potential rename or tagline is like

[00:41:49] [SPEAKER_04]: Um

[00:41:51] [SPEAKER_04]: It'll be terms that people are just searching for right like I think if I search well I haven't tried this in a while

[00:41:57] [SPEAKER_04]: But when I was searching streamlined

[00:41:59] [SPEAKER_04]: Or when I was searching solo per newer I was in the top five

[00:42:03] [SPEAKER_04]: For just like that one word and that's like big that's good for me

[00:42:07] [SPEAKER_04]: Yeah, so I would you know I would consider

[00:42:10] [SPEAKER_04]: This and again like your your mission statement could

[00:42:16] [SPEAKER_04]: Could help with this right like if you serve a

[00:42:19] [SPEAKER_04]: Specific type of audience or if you cover like a specific type of history like you probably want some imagery there

[00:42:24] [SPEAKER_04]: I think I gave you kind of some brainstorming advice

[00:42:29] [SPEAKER_04]: That was very that was very smooth underrepresented close that window and it's top sharing the screen. That was nice

[00:42:36] [SPEAKER_04]: So like but I do think you like you followed I think the most important rules to me

[00:42:43] [SPEAKER_04]: Very well like you don't have a ton of text on it

[00:42:47] [SPEAKER_04]: You don't have a microphone or headphones which is like

[00:42:51] [SPEAKER_04]: We know it's a podcast

[00:42:53] [SPEAKER_04]: It's like putting a cover it's like putting a book cover on your book cover

[00:42:58] [SPEAKER_04]: And so you know I think like yeah, with like maybe a brighter color

[00:43:02] [SPEAKER_04]: Especially because like a lot of history podcasts go with like the dark

[00:43:07] [SPEAKER_04]: Like a darker color palette a little bit moody I guess

[00:43:11] [SPEAKER_04]: So like something you know it doesn't have to be like

[00:43:15] [SPEAKER_04]: I

[00:43:16] [SPEAKER_04]: Don't know I was gonna say pink because that's the brightest color. I could but like yell it does not have to be yellow

[00:43:21] [SPEAKER_04]: But like something a little bit brighter and like eye catching okay? I think would be really good there

[00:43:28] [SPEAKER_04]: boom

[00:43:30] [SPEAKER_04]: The main thing you want to do is like optimize for

[00:43:34] [SPEAKER_04]: Small right people are gonna be browsing on a phone

[00:43:38] [SPEAKER_04]: And if they can't immediately tell what it is

[00:43:41] [SPEAKER_04]: Yeah, then they're gonna scroll past it

[00:43:45] [SPEAKER_04]: Cool

[00:43:46] [SPEAKER_00]: Well, yeah, I mean the new name that I'm thinking of has some interesting

[00:43:53] [SPEAKER_00]: Some interesting

[00:43:55] [SPEAKER_00]: Well it allows me to basically design something that would be very particular to the podcast

[00:44:01] [SPEAKER_00]: But anyway, I'll email I actually have to go now. I've been here

[00:44:06] [SPEAKER_00]: But

[00:44:07] [SPEAKER_00]: Thank you very much. This is yeah definitely

[00:44:11] [SPEAKER_00]: um

[00:44:12] [SPEAKER_00]: I've had you have to do less

[00:44:16] [SPEAKER_00]: So I

[00:44:16] [SPEAKER_00]: I'm gonna send you the name that I'm thinking of now and if you could let me know what your thoughts are about be really great

[00:44:23] [SPEAKER_04]: Yeah sounds great. I'll send you a summary of this and like maybe like a priori to I'll update the audit

[00:44:28] [SPEAKER_04]: To do list there to prioritize it

[00:44:32] [SPEAKER_04]: And since you're seeding some time

[00:44:34] [SPEAKER_04]: If you if you think of any other questions in the next few days, let me know and I'll I'll enter them with the video

[00:44:39] [SPEAKER_00]: Wonderful. Okay, thank you so much show awesome. Thanks already have a great year now. Cheers. You do bye. Bye