Video is becoming a bigger deal in podcasting, and RSS.com just added its first video plan — but adding video doesn't have to wreck your workflow.
I break down the exact process I use to produce my weekly Friday Wrap-Up in an hour or less: capturing ideas into a segmented format, writing the newsletter, recording in Ecamm, and editing in Gling. From there a Claude skill generates the episode assets and publishes straight to RSS.com through its API, so I barely touch the publishing step.
Resources & Links
- Ecamm — recording, with dual horizontal + vertical capture and scene overlays
- Gling — transcript-based editor for cleanup, audio enhancement, chapters, and transcript
- Canva — auto-generated custom episode artwork
- Kit — newsletter provider
- Claude — generates the episode assets and handles publishing
- Capture — read-later app for idea capture
- Logic Pro — audio editing (now replaced by Gling in my workflow)
- RSS.com — podcast host with a video plan and public API
- Solopreneur Systems Starter Kit — streamlined.fm/kit
Some links above are affiliate links.
00:00:00 --> 00:00:03 Video is becoming increasingly more prominent
00:00:03 --> 00:00:07 in podcasting, and really for good reason. I
00:00:07 --> 00:00:09 mean, it's more engaging, it lets people know,
00:00:10 --> 00:00:13 like, and trust you better, and crucially, it's
00:00:13 --> 00:00:19 getting easier to publish from one place to multiple.
00:00:19 --> 00:00:23 places. We're seeing more podcast hosts roll
00:00:23 --> 00:00:27 out support for publishing to YouTube, Spotify,
00:00:27 --> 00:00:31 and now Apple podcasts. RSS .com just added a
00:00:31 --> 00:00:35 video plan for the first time ever. And so if
00:00:35 --> 00:00:38 you're sitting here thinking, I want to add video,
00:00:38 --> 00:00:43 but I am worried it is going to increase my workload
00:00:43 --> 00:00:47 too much, I'm here to help. I'm going to show
00:00:47 --> 00:00:51 you how I spend an hour or less really per week
00:00:51 --> 00:00:57 producing a weekly Friday show that is more news
00:00:57 --> 00:01:01 based. So I'm not batching this particular podcast
00:01:01 --> 00:01:04 episode type. It's called the Friday Wrap Up.
00:01:04 --> 00:01:07 I record it on Friday mornings and I publish
00:01:07 --> 00:01:10 it a little later on Friday mornings. So I'm
00:01:10 --> 00:01:12 gonna walk you through this whole process so
00:01:12 --> 00:01:16 that you can see how I'm doing it and how you
00:01:16 --> 00:01:20 can apply it to your process. Now, I have talked
00:01:20 --> 00:01:26 about episodes or adding video in the past, so
00:01:26 --> 00:01:28 you can check out some of those episodes. One
00:01:28 --> 00:01:32 is called, is Ecamm worth it for your solo podcast
00:01:32 --> 00:01:35 workflow? Ecamm is a very important part of the
00:01:35 --> 00:01:39 process for me, but we'll get into that. So let's...
00:01:39 --> 00:01:43 dive into my exact process. The first thing I
00:01:43 --> 00:01:46 do is idea capture. It's really important for
00:01:46 --> 00:01:50 me to sit down on Friday and already know what
00:01:50 --> 00:01:53 I'm going to talk about. So throughout the week
00:01:53 --> 00:01:55 I'm capturing ideas and I should say that this
00:01:55 --> 00:01:58 show is segmented. This is another really important
00:01:58 --> 00:02:02 part of making the content process easier because
00:02:02 --> 00:02:07 I already know going in the show has a specific
00:02:07 --> 00:02:09 format. I talk about something that's on my mind,
00:02:10 --> 00:02:13 recommended reading, and something fun, as well
00:02:13 --> 00:02:15 as an automation of the week that is optional
00:02:15 --> 00:02:19 if it's something cool I built that week. This
00:02:19 --> 00:02:21 is something that we see all the time, right?
00:02:21 --> 00:02:27 We have sitcoms and procedural cop shows and
00:02:27 --> 00:02:30 house, right? In a sitcom it's like... Something
00:02:30 --> 00:02:34 happens. There's a weird misunderstanding, a
00:02:34 --> 00:02:37 miscommunication, and it gets settled, right?
00:02:37 --> 00:02:41 In house, it's like a seemingly healthy person
00:02:41 --> 00:02:44 has an unknown health event. They think it's
00:02:44 --> 00:02:47 something basic. It's not that they bring in
00:02:47 --> 00:02:52 house. It's not an autoimmune disease. They break
00:02:52 --> 00:02:54 into the person's residence. House does something
00:02:54 --> 00:02:57 he shouldn't do to figure it out, right? These
00:02:57 --> 00:03:01 shows have a format. they follow. And so segments
00:03:01 --> 00:03:03 is really important. And so throughout the week,
00:03:03 --> 00:03:05 I am gathering ideas for each of these segments.
00:03:05 --> 00:03:08 Something that's on my mind. Maybe it's a news
00:03:08 --> 00:03:10 article I come across. Maybe it's just a random
00:03:10 --> 00:03:12 thought I had with recommended reading. I am
00:03:12 --> 00:03:16 saving links to my Read Later app, which is Capture
00:03:16 --> 00:03:20 right now. And with something fun, it is usually
00:03:20 --> 00:03:23 another article or a YouTube video. This week,
00:03:23 --> 00:03:25 it was like walking without headphones, right?
00:03:25 --> 00:03:28 Just another thing that I think is an interesting
00:03:28 --> 00:03:31 thing. to try. So that's idea capture. You want
00:03:31 --> 00:03:34 to make idea capture as easy as possible. So
00:03:34 --> 00:03:37 again, for me, I have a few shortcuts on my phone.
00:03:37 --> 00:03:40 I have keyboard shortcuts. I can usually just
00:03:40 --> 00:03:42 talk into my phone and say like, hey assistant,
00:03:42 --> 00:03:44 I have an idea and I know it's going to get logged
00:03:44 --> 00:03:47 where I needed to get logged. If you don't have
00:03:47 --> 00:03:50 a place to log ideas, I would recommend the default
00:03:50 --> 00:03:53 notes app on your phone. because it's going to
00:03:53 --> 00:03:56 be everywhere, it's going to be easily accessible,
00:03:56 --> 00:03:59 and it's usually going to be on you. So that's
00:03:59 --> 00:04:03 number one. Idea capture and I have a segmented
00:04:03 --> 00:04:07 show. Number two is this podcast episode type,
00:04:07 --> 00:04:11 The Friday Wrap -Up, is also a newsletter. And
00:04:11 --> 00:04:15 so most of the production or pre -production
00:04:15 --> 00:04:18 time for this episode actually comes from writing
00:04:18 --> 00:04:21 the newsletter. I go to my ideas bank, I pick
00:04:21 --> 00:04:24 something for each segment and then I write a
00:04:24 --> 00:04:26 couple of paragraphs about it and that's going
00:04:26 --> 00:04:30 to be the newsletter. So on my mind is usually
00:04:30 --> 00:04:32 pretty easy because it's not as structured as
00:04:32 --> 00:04:37 a long -form article or even as strategic, we'll
00:04:37 --> 00:04:39 say, as my Monday newsletter which is usually
00:04:39 --> 00:04:44 I'm trying to get people on my list to buy something
00:04:44 --> 00:04:48 from me or agitate some problem. The Friday wrap
00:04:48 --> 00:04:50 -up is just kind of something I'm thinking about.
00:04:50 --> 00:04:52 And so that's really easy recommended reading.
00:04:52 --> 00:04:54 It's just a little bit about whatever I've read
00:04:54 --> 00:04:56 and something fun. Again, kind of why I picked
00:04:56 --> 00:05:01 it. So I spend about 30 minutes writing that
00:05:01 --> 00:05:03 right about 10 minutes, 10 minutes per segment.
00:05:04 --> 00:05:07 And that's maybe my favorite part of the process.
00:05:07 --> 00:05:09 I love writing. I love hashing out my ideas through
00:05:09 --> 00:05:12 writing. And then I take that and I do put it
00:05:12 --> 00:05:14 into a Claude project that will turn that into
00:05:14 --> 00:05:16 show notes and proofread it and stuff like that.
00:05:16 --> 00:05:19 It'll also automatically send it to kit. Which
00:05:19 --> 00:05:22 is my newsletter provider, but I don't like the
00:05:22 --> 00:05:24 way that it sends it to kit So I usually end
00:05:24 --> 00:05:27 up redoing that anyway the other thing that this
00:05:27 --> 00:05:31 Claude skill does is Goes to Canva and creates
00:05:31 --> 00:05:33 the custom episode artwork for it, which is my
00:05:33 --> 00:05:36 absolute favorite thing So the deliverables are
00:05:36 --> 00:05:40 getting created as I'm recording, right? The
00:05:40 --> 00:05:42 only thing that's not getting created is the
00:05:42 --> 00:05:44 chapter markers for a reason. I'll explain in
00:05:44 --> 00:05:48 a minute now Here's the important bit. I am recording
00:05:48 --> 00:05:53 with Ecamm. I am recording with Ecamm for a couple
00:05:53 --> 00:05:56 of reasons. One, it has this dual mode. So it
00:05:56 --> 00:05:59 is creating a horizontal video and a vertical
00:05:59 --> 00:06:01 video. So if I want to repurpose any of those
00:06:01 --> 00:06:05 segments into short form, I can easily do it
00:06:05 --> 00:06:07 without having to figure out the framing. I can
00:06:07 --> 00:06:09 do it with this too. I'm recording this the same
00:06:09 --> 00:06:14 way, right? So there's that. I have overlays.
00:06:14 --> 00:06:18 for this podcast. So I'll have the date and then
00:06:18 --> 00:06:22 each segment which again if you are viewing this
00:06:22 --> 00:06:25 video in your podcast player or over on YouTube
00:06:25 --> 00:06:27 you can see I just brought up those overlays
00:06:27 --> 00:06:31 so you can see what the show was for August 7th.
00:06:31 --> 00:06:37 I have these overlays in Ecamm so that I can
00:06:37 --> 00:06:39 switch between them easily and I don't have to
00:06:39 --> 00:06:44 add anything in post -production. So I basically
00:06:44 --> 00:06:48 read the newsletter. I do some prep for the scenes
00:06:48 --> 00:06:50 and the overlays with each segment of the show.
00:06:50 --> 00:06:53 And then I take that produced video and I move
00:06:53 --> 00:06:55 it into Gling .ai. I know I've mentioned Gling
00:06:55 --> 00:06:58 .ai on this show. It is a transcript -based editor
00:06:58 --> 00:07:02 that enhances the audio. I've actually eliminated
00:07:02 --> 00:07:05 moving the audio into Logic Pro because I found
00:07:05 --> 00:07:09 that Gling does it very similarly. And so it
00:07:09 --> 00:07:13 eliminates a long step in the process. So I move
00:07:13 --> 00:07:15 everything to Gling, I clean it up, I generate
00:07:15 --> 00:07:18 the chapters and the transcript, and then I push
00:07:18 --> 00:07:23 everything for the Friday wrap -up show to my
00:07:23 --> 00:07:26 hosting provider. And then with this show, I
00:07:26 --> 00:07:29 do the same exact thing and I push it over to
00:07:29 --> 00:07:34 RSS .com. So that's really the whole process.
00:07:34 --> 00:07:39 Step one, capture ideas. Step two, I write the
00:07:39 --> 00:07:44 newsletter. Step three, I record in Ecamm. Step
00:07:44 --> 00:07:50 four, I edit with Gling. And step five, I generate
00:07:50 --> 00:07:53 all the assets with Claude. Step six, I publish
00:07:53 --> 00:07:56 to my podcast hosting provider. Now, if you are
00:07:56 --> 00:08:02 using RSS .com, I have a Claude skill that connects
00:08:02 --> 00:08:08 to RSS .com's API. And so, I don't even have
00:08:08 --> 00:08:12 to publish to RSS .com. Claude will do that for
00:08:12 --> 00:08:15 me thanks to the RSS .com API. So that's another
00:08:15 --> 00:08:18 thing that saves me a lot of time. If you're
00:08:18 --> 00:08:20 using something else that doesn't have an API,
00:08:20 --> 00:08:23 then that's the step that you'll have to do that
00:08:23 --> 00:08:26 takes a little extra time. Your VA can do it
00:08:26 --> 00:08:28 as well. I do that for my weekly show because
00:08:28 --> 00:08:30 again it's weekly and I'm recording it the day
00:08:30 --> 00:08:32 of and I'm publishing it the day of. And so I
00:08:32 --> 00:08:36 don't want... that discrepancy, right? If my
00:08:36 --> 00:08:39 VA doesn't get to it that day. So that's the
00:08:39 --> 00:08:44 whole process. It takes me an hour or less of
00:08:44 --> 00:08:46 focused time, right? And that's important too,
00:08:46 --> 00:08:48 right? If I get distracted by something it's
00:08:48 --> 00:08:50 gonna take longer than an hour, but I already
00:08:50 --> 00:08:52 know what I'm talking about. I write the newsletter
00:08:52 --> 00:08:54 in a half hour. I record it in 10 minutes. I
00:08:54 --> 00:08:57 edit it in 10 minutes and I publish it in 10
00:08:57 --> 00:09:00 minutes or less. So if you're thinking about
00:09:00 --> 00:09:05 adding video to your podcast, My recommendation
00:09:05 --> 00:09:07 is that. Maybe you don't like writing, maybe
00:09:07 --> 00:09:09 you don't have the newsletter, at least have
00:09:09 --> 00:09:11 an outline. Know what you're going to talk about
00:09:11 --> 00:09:14 going into it. Record with Ecamm because it makes
00:09:14 --> 00:09:18 editing easier. Edit with Gling because it makes
00:09:18 --> 00:09:21 editing easier. And then if you are using RSS
00:09:21 --> 00:09:27 .com, again, we have a video plan now. You can
00:09:27 --> 00:09:30 use the API and you don't even need to publish
00:09:30 --> 00:09:35 it yourself. So I know I mentioned a lot of resources
00:09:35 --> 00:09:38 here. I will link them all in the show notes
00:09:38 --> 00:09:42 for this episode disclosure. They will include
00:09:42 --> 00:09:46 affiliate links. If you want to learn more about
00:09:46 --> 00:09:53 having an overall content system to be more consistent
00:09:53 --> 00:09:57 with your content, I recommend you head over
00:09:57 --> 00:10:04 to streamlined .fm slash kit. you'll get my Solopreneur
00:10:04 --> 00:10:07 system starter kit, which has a full SOP for
00:10:07 --> 00:10:10 being consistent with your content. That's over
00:10:10 --> 00:10:13 at streamlined .fm slash kit. That's it for this
00:10:13 --> 00:10:16 episode. Thanks so much for listening and until
00:10:16 --> 00:10:20 next time, I hope you find some space in your
00:10:20 --> 00:10:20 week.