Taylor Swift Can't Help Your Podcast (But This Can)
September 02, 202500:12:26

Taylor Swift Can't Help Your Podcast (But This Can)

Ever feel like your business eats up every free moment? The truth is, you don’t need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt.

Like this episode? Subscribe to Streamlined Solopreneur too.

That’s why I use the GAPS framework: Gear, Automations, Playbooks, and Support. It’s the system that helped me reclaim 10–12 hours a week, even during one of the busiest summers of my life. In this episode, I break down how you can use GAPS to stop fighting with your tools, cut the manual busywork, and finally get your time back. Top Takeaways

  • Fame hacks don’t apply—your focus should be on knowing your audience, creating for them, promoting, and experimenting.
  • The biggest bottleneck isn’t knowing what to do—it’s finding the time to do it.
  • Gear: Invest in reliable tools so tech doesn’t slow you down.
  • Automations: Use tools like Zapier, Riverside, and Notion to handle repetitive tasks.
  • Playbooks: Create simple SOPs so you or anyone else can follow the same steps every time.
  • Support: Delegate to a VA, editor, or even students—don’t try to do it all yourself.

Show Notes

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

Have feedback? Send a voice note to the show!


00:00:00 --> 00:00:05 Hey everybody, this is an episode from my other
00:00:05 --> 00:00:08 podcast, Streamlined Solopreneur. It's quickly
00:00:08 --> 00:00:12 approaching 500 episodes. It is more broad than
00:00:12 --> 00:00:16 this show, but a similar mission. Help solopreneurs
00:00:16 --> 00:00:20 simplify tech so that they can show up as better
00:00:20 --> 00:00:24 human beings in their business and for their
00:00:24 --> 00:00:27 family and in their lives. And so I wanted to
00:00:27 --> 00:00:32 publish this episode. on the feed because I talk
00:00:32 --> 00:00:35 about, among other things, Taylor Swift and what
00:00:35 --> 00:00:38 her appearance on New Heights means for podcasters.
00:00:38 --> 00:00:41 Spoiler alert, nothing. But there's a lot of
00:00:41 --> 00:00:44 good stuff in here for podcasters as well. So
00:00:44 --> 00:00:47 I hope you enjoy this episode. And if you do
00:00:47 --> 00:00:50 like it, subscribe to Streamlined Solopreneur
00:00:50 --> 00:00:55 wherever you are listening to this. I have a
00:00:55 --> 00:00:59 confession to make. I'm getting a little tired
00:00:59 --> 00:01:03 of the conversations around Taylor Swift. Particularly
00:01:03 --> 00:01:06 around Taylor Swift going on the New Heights
00:01:06 --> 00:01:11 podcast. And not because it's bad content. It's
00:01:11 --> 00:01:17 very good content. And it's brilliant for both
00:01:17 --> 00:01:21 Taylor Swift and the New Heights podcast. But
00:01:21 --> 00:01:24 there has been over the last couple of weeks
00:01:24 --> 00:01:28 as I record this. Far too big a focus on what
00:01:28 --> 00:01:32 it means for podcasters, content creators, business
00:01:32 --> 00:01:37 owners, marketers, and what we can learn. What
00:01:37 --> 00:01:41 did they do that we can take and then do for
00:01:41 --> 00:01:45 us? It's kind of like saying Gordon Ramsay just
00:01:45 --> 00:01:48 made the best beef wellington he's ever made.
00:01:48 --> 00:01:52 What does that mean for cooking at home? It means
00:01:52 --> 00:01:57 literally nothing. Ramsay is a skilled chef and
00:01:57 --> 00:02:00 perhaps the most recognizable one in the world.
00:02:01 --> 00:02:04 The same thing goes for Taylor Swift and the
00:02:04 --> 00:02:07 New Heights podcast. They are all huge names
00:02:07 --> 00:02:11 in their own right. Jason Kelsey and Travis Kelsey
00:02:11 --> 00:02:15 have both won Super Bowls. And Taylor Swift is
00:02:15 --> 00:02:19 the biggest pop star in the world. The views,
00:02:19 --> 00:02:23 streams, downloads. buzz that they generate can't
00:02:23 --> 00:02:27 be a lesson for us to extract and apply to our
00:02:27 --> 00:02:31 lives and our situation because it's so vastly
00:02:31 --> 00:02:37 different from our lives and our situation Taylor
00:02:37 --> 00:02:42 Swift did a single podcast interview and that
00:02:42 --> 00:02:48 podcast is co -hosted by her boyfriend so like
00:02:48 --> 00:02:53 is the lesson here be Taylor Swift's boyfriend?
00:02:55 --> 00:02:58 The wider world is talking about this particular
00:02:58 --> 00:03:02 episode of New Heights because Taylor Swift announced
00:03:02 --> 00:03:07 a new album. She could have announced a new album
00:03:07 --> 00:03:10 using a CB radio, for those of us who remember
00:03:10 --> 00:03:13 CB radios, and people would still be talking
00:03:13 --> 00:03:17 about it, and it would mean nothing for the trucking
00:03:17 --> 00:03:22 industry. No, the things that help podcasters,
00:03:22 --> 00:03:26 content creators, small business owners, the
00:03:26 --> 00:03:29 things that helped us before Taylor Swift's appearance
00:03:29 --> 00:03:33 on New Heights are the same things that will
00:03:33 --> 00:03:36 help us after Taylor Swift's appearance on New
00:03:36 --> 00:03:40 Heights. We need to know our audience, which
00:03:40 --> 00:03:43 Taylor Swift and the Kelseys know very well.
00:03:44 --> 00:03:47 We need to create great content for them. Again,
00:03:48 --> 00:03:51 Check and check on that episode. We need to tell
00:03:51 --> 00:03:56 people about it. And we need to experiment. I
00:03:56 --> 00:03:59 suspect many of us already know that this is
00:03:59 --> 00:04:03 the answer, but in our constant pursuit to find
00:04:03 --> 00:04:07 shortcuts and apply something that makes sense
00:04:07 --> 00:04:10 to us, to our business, without having to take
00:04:10 --> 00:04:16 too much risk, I think we were hoping for a...
00:04:16 --> 00:04:19 Just an amazing strategy that definitely works.
00:04:20 --> 00:04:23 This is why Alex Hormozy makes so much money,
00:04:23 --> 00:04:26 right? He is promising that you are going to
00:04:26 --> 00:04:31 make nine figures. Except what no one, very few
00:04:31 --> 00:04:37 people talk about is how aggressive and disrespectful
00:04:37 --> 00:04:45 he is in trying to make those sales. They want...
00:04:45 --> 00:04:54 The real problem isn't that we don't know what
00:04:54 --> 00:04:57 makes good content. It's that we don't have the
00:04:57 --> 00:05:01 time to spend on what it takes to create it.
00:05:02 --> 00:05:07 So what do we do? We fill in the gaps. Gaps is
00:05:07 --> 00:05:09 my framework for building more space in your
00:05:09 --> 00:05:14 business. It stands for gear. automations, playbooks
00:05:14 --> 00:05:17 and support. You need to make your life as easy
00:05:17 --> 00:05:20 as possible when it comes to creating content
00:05:20 --> 00:05:24 or just running your business in general. That
00:05:24 --> 00:05:27 means you don't want to spend your time fighting
00:05:27 --> 00:05:31 gear or setups, doing everything manually, reinventing
00:05:31 --> 00:05:35 the wheel or doing everything yourself. By filling
00:05:35 --> 00:05:39 in the gaps, you can focus on what really matters.
00:05:40 --> 00:05:43 defining your audience as clearly as possible
00:05:43 --> 00:05:47 making sure your content serves them as best
00:05:47 --> 00:05:50 as possible building space into your schedule
00:05:50 --> 00:05:54 to not just create the content but promote it
00:05:54 --> 00:05:57 or not just create the product but market it
00:05:57 --> 00:06:02 and then Once you're doing those things, you
00:06:02 --> 00:06:04 can experiment because you're actually putting
00:06:04 --> 00:06:08 content or products or things or services in
00:06:08 --> 00:06:10 front of people and you're getting feedback.
00:06:10 --> 00:06:16 And so that allows you to try things. So what
00:06:16 --> 00:06:21 is filling in the gaps look like? Well, you get
00:06:21 --> 00:06:24 a good mic and an easy to use camera so you don't
00:06:24 --> 00:06:27 have to worry about quality. One of the reasons
00:06:27 --> 00:06:32 that I have the setup that I have is because
00:06:32 --> 00:06:38 I don't want to have to stop recording when my
00:06:38 --> 00:06:40 kids are playing upstairs or when my dog is barking.
00:06:41 --> 00:06:45 So I got the gear that means I won't have to
00:06:45 --> 00:06:50 stop and start and extra edits and. reshoot things.
00:06:52 --> 00:06:54 It means that you use tools like Ecamm Live and
00:06:54 --> 00:06:57 Tella to make creating and editing videos easier.
00:06:58 --> 00:07:01 I'm recording this with the Ecamm Live virtual
00:07:01 --> 00:07:03 camera so I can easily switch scenes and add
00:07:03 --> 00:07:06 overlays and then I'm recording it in Riverside
00:07:06 --> 00:07:11 and they do editing by transcript. You set up
00:07:11 --> 00:07:15 simple automations in Zapier and Notion to manage
00:07:15 --> 00:07:17 communications and move files for you so you
00:07:17 --> 00:07:21 don't need to remember to do that. You create
00:07:21 --> 00:07:25 standard operating procedures so they act as
00:07:25 --> 00:07:27 step -by -step instructions that can be clearly
00:07:27 --> 00:07:32 followed either by you or by someone else. And
00:07:32 --> 00:07:36 you hire a virtual assistant, an editor, or anyone
00:07:36 --> 00:07:40 else who can do a job better than you. so that
00:07:40 --> 00:07:44 you can focus on what matters most. And this
00:07:44 --> 00:07:46 will definitely take some investment, both time
00:07:46 --> 00:07:52 and money. But the ROI is invaluable. I've been
00:07:52 --> 00:07:57 able to save 10 to 12 hours per week by implementing
00:07:57 --> 00:08:05 my GAPS framework. And this summer, this summer
00:08:05 --> 00:08:09 has been hectic. We are at the tail end of my
00:08:09 --> 00:08:13 parents visiting for two weeks. My wife is going
00:08:13 --> 00:08:16 back to school. The kids didn't have summer camp
00:08:16 --> 00:08:19 and we vacationed a lot. And my business, while
00:08:19 --> 00:08:24 I had long days, I've been able to take that
00:08:24 --> 00:08:28 time off more or less worry -free. That's what
00:08:28 --> 00:08:33 filling in the gaps does for your business. Or
00:08:33 --> 00:08:34 maybe to think about it a different way, you're
00:08:34 --> 00:08:38 creating gaps. in your life so that you have
00:08:38 --> 00:08:42 more space in your life. And I do want to share
00:08:42 --> 00:08:46 one more example here with a woman named Margaret.
00:08:46 --> 00:08:51 She wants to start a podcast for her school district.
00:08:52 --> 00:08:57 Her official title is Work -Based Learning Coordinator.
00:08:57 --> 00:09:00 And she's teaching high school kids really valuable
00:09:00 --> 00:09:04 stuff. But she booked a coaching call with me.
00:09:04 --> 00:09:09 for how to launch her podcast. And this is, you
00:09:09 --> 00:09:12 know, she doesn't have a huge budget. She is
00:09:12 --> 00:09:14 time starved because she is doing a bunch of
00:09:14 --> 00:09:17 other things. And she thinks the podcast can
00:09:17 --> 00:09:19 save her time while still creating great content
00:09:19 --> 00:09:23 for her students and their parents. So here's
00:09:23 --> 00:09:27 how we applied the GAPS framework to make this
00:09:27 --> 00:09:30 happen for her. First of all, gear. We start
00:09:30 --> 00:09:35 with a sub $100 microphone. Like the Samsung
00:09:35 --> 00:09:39 Q2U. It's beginner friendly. It's portable. It
00:09:39 --> 00:09:43 plugs right into a laptop. So she doesn't have
00:09:43 --> 00:09:47 to break the bank on gear. Automations. We talked
00:09:47 --> 00:09:49 about the tools that she can use so that she's
00:09:49 --> 00:09:51 not trying to do too much or move things too
00:09:51 --> 00:09:54 many places. And we settled on Riverside for
00:09:54 --> 00:09:57 remote interviews. But also Riverside has editing
00:09:57 --> 00:09:59 right in the platform. So she can also, like
00:09:59 --> 00:10:03 I'm doing right now, record solo episodes. in
00:10:03 --> 00:10:07 riverside and then edit them and publish them
00:10:07 --> 00:10:11 and for publishing i recommended rss .com and
00:10:11 --> 00:10:14 full disclosure here i am an rss .com evangelist
00:10:14 --> 00:10:17 and uh i you know i create content for them and
00:10:17 --> 00:10:20 i'm on their payroll but they also have an educator's
00:10:20 --> 00:10:23 discount and they have everything that she needs
00:10:23 --> 00:10:28 to make sure her podcast gets everywhere it needs
00:10:28 --> 00:10:30 to be. Wherever students prefer to listen, wherever
00:10:30 --> 00:10:32 parents prefer to listen, and there are a whole
00:10:32 --> 00:10:34 bunch of other tools built into the platform
00:10:34 --> 00:10:38 like automatic transcription associated or our
00:10:38 --> 00:10:41 PodViz technology that will send a more engaging
00:10:41 --> 00:10:43 video to YouTube because she doesn't want to
00:10:43 --> 00:10:45 do video at first. So that's Gear and Automation's
00:10:45 --> 00:10:48 playbooks. We walked through her basic workflow
00:10:48 --> 00:10:52 right on the call. A clear path from record to
00:10:52 --> 00:10:55 publish so that she doesn't have to figure it
00:10:55 --> 00:10:57 all out on her own. And then I gave her the documentation
00:10:57 --> 00:11:01 and the recording so that she has it for her.
00:11:01 --> 00:11:05 And support. In this case, Margaret might not
00:11:05 --> 00:11:08 be able to just hire on her own, but she has
00:11:08 --> 00:11:14 access to students to whom she can give these
00:11:14 --> 00:11:18 work -based learning experiences. And so we talked
00:11:18 --> 00:11:20 about how she might be able to delegate editing,
00:11:20 --> 00:11:22 graphics creation, even bring students on as
00:11:22 --> 00:11:25 co -hosts. So that she has the support that she
00:11:25 --> 00:11:32 needs to make this happen. And now she's launching.
00:11:32 --> 00:11:36 She's getting things ready. And she's confident
00:11:36 --> 00:11:38 that she's going to be able to do this without
00:11:38 --> 00:11:42 dramatically adding more work to her plate. Ideally,
00:11:42 --> 00:11:44 this is actually going to take stuff off of her
00:11:44 --> 00:11:48 plate. So that's it. That's the GAPS framework.
00:11:48 --> 00:11:53 It's gear, automation, playbooks, and support.
00:11:54 --> 00:11:58 If you want to learn how you can fill in the
00:11:58 --> 00:12:02 gaps of your business, let me know. You can go
00:12:02 --> 00:12:06 to streamlined .fm slash overwhelm. There you'll
00:12:06 --> 00:12:10 take a simple six question quiz and then you'll
00:12:10 --> 00:12:13 get a personalized plan based on your answers.
00:12:14 --> 00:12:16 Thanks so much for listening to this episode
00:12:16 --> 00:12:19 of the Streamlined Solopreneur. I hope you enjoyed
00:12:19 --> 00:12:22 it. And until next time, I hope you find some
00:12:22 --> 00:12:24 space. in your week.