Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and YouTube did: go niche an...
YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting part for me is discove...
Dynamic ads are going to be a bigger part of podcasting, the same way they were for YouTube. I explain what they are, how you can mix programmatic ads with your own recorded spots, and why the technol...
Yesterday was the rah-rah version; this is the practical side of what will always work in podcasting. Have a mission statement: I help these people with this problem by this solution, and every episod...