Short-form video can be a particularly effective medium here because many of those platforms, like TikTik, prioritize discovery over followers.
So here's what you do:
1) Record a short-form video (vertical, 60 seconds long) taking about one thing from a recent podcast interview or episode. I try to do this right after I record the episode so it's fresh in my mind.
2) Upload it to TikTok, Instagram Reels (which can also post to your Stories and Facebook), and YouTube Shorts.
3) Include a CTA and link to subscribe to your podcast or newsletter so they don't miss the episode.
This will add 5-10 minutes per episode, but if it doesn't right, can funnel people to your show and create new fans.
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