Why My Email List Was Broken (And How I Fixed It)
September 03, 202500:19:12

Why My Email List Was Broken (And How I Fixed It)

Too many email automations feel like Frankenstein experiments—overlapping, confusing, and sending way too many emails at once. I’ve been there.

That’s why I rebuilt my entire mailing list from the ground up. In this video, I’ll:

* Walk you through the flowchart I sketched to map the whole subscriber journey
* Show you how I implemented it in Kit (formerly ConvertKit).
* Explain how I balance welcome emails, weekly newsletters, and evergreen automations without overwhelming people
* Share the cold-subscriber logic that automatically prunes my list

If you’ve ever wondered how to run a clean, systematized newsletter setup, this is the behind-the-scenes look you’ve been waiting for.

Interested in trying Kit for free? Check out https://joec.pro/kit

Chapters

00:00 Why Now?
00:47 Checkout the Flow Chart
01:48 Subscription Sources and Handling Creator Network Sign-Ups
07:36 Walking Through the Kit Automation
08:55 Ensuring Subscribers Get No More Than One Email Per Day
13:40 Unsubscribing Cold Subscribers and Preventing Sleeper Cell Spam
14:20 Rules-Based Automations
15:02 Managing Email Frequency with Sequences and Schedules
17:30 Mailing List Management: Testing and Implementation

~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~

Join my newsletter: https://casabona.org/join

Check out my podcast: https://streamlined.fm/

What's on my desk: https://casabona.org/desk

What I Use: https://casabona.org/uses
~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~
systems, solopreneurs, solopreneur parents, small businesses,