1. You upload your episodes
2. You upload the audio clip you want dynamically inserted
3. You mark whether it’s a pre-roll, post-roll, or mid-roll ad You can also (based on the service) set an expiration date, or manually turn it on or off. This allows you to do a few things, but the two I’m using it for are:
4. Selling a limited run ad-campaign (so a 30 day mid-roll on specific episodes)
5. Dynamically changing my call to action depending on the time of year. I got the latter idea from my guest Sam Munoz . Most of the year, I’m promoting my newsletter (this very newsletter, in-fact). But when there's some time-based event or special, I’ll be promoting that instead, without have to re-edit every episode.
What do you think of DAI? Can you see it being useful for your podcast?
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