It starts with a trigger.
The trigger is the inciting incident — the thing that kicks off the rest of the automation.
It could be someone joining your mailing list.
Someone filling out the coaching form on your website.
Someone buying a product.
Heck, it could even just be a specific time of day.
That trigger sets everything else in motion.
So when you're thinking about automating your workflow, don’t start with the outcome.
Start with the moment.
What event happens during your workday that should lead to something else?
That’s your trigger.
That’s where automation begins.
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