You need to really do it.
April 07, 202500:02:44

You need to really do it.

Over the weekend I watched a documentary on the making of Wicked, and what stood out was the practical sets. That got me thinking about Star Wars. The prequels used green screens — and even if people didn’t know, they felt it. The originals used practical effects and looked amazing.

Same thing with AI content. It might be good, but it feels off. It’s not real.

I saw an ad saying brands don’t need to hire creators anymore — AI can do it better. That’s bull****. When a real person talks about something, it connects. You can’t fake that.

That’s why I automate what I can — so I can make more real stuff. People can feel the difference.

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podcasting, automation, systems,